Social ads with an AI engine.

Most B2B companies run social ads. Few build systems that connect spend to closed revenue. We do the latter.

4.2x

Average ROAS across clients

38€

Average CPL (B2B, qualified)

32%

Lead-to-opportunity conversion

€780K

Average pipeline per quarter

Three systems that

turn social spend into revenue

Full-Funnel Architecture

Build audiences. Warm them. Convert them.

We don't run isolated campaigns. We design integrated systems where each stage feeds the next: brand content builds the audience sales can activate, mid-funnel sequences drive qualified engagement, bottom-funnel assets generate pipeline. The goal isn't traffic. It's revenue-ready opportunities at the right volume, the right cost.

What we build:
  • Top-funnel: Brand awareness and audience building (LinkedIn + Meta)
  • Mid-funnel: Retargeting sequences with value-driven content
  • Bottom-funnel: Conversion campaigns with demo/trial offers
  • Cross-platform: Synchronized messaging across LinkedIn and Meta

AI Creative Strategy

What your audience responds to—found fast.

Creative is the primary performance variable in paid social. We run structured testing across formats, angles, and messaging to identify what converts. Then systematically scale what works and cut what doesn't.

How we test
  • 15-20 ad variations per campaign (static, video, carousel)
  • Structured angle testing: pain point vs aspiration vs proof
  • Format A/B testing across audiences
  • Performance-based scaling: double winners, kill losers

Revenue Attribution

Know which campaigns build your business

Standard reporting tells you how many leads you got. Ours tells you which campaigns generated which deals—with full visibility into the path from first impression to closed contract. We track what matters: pipeline contribution, deal velocity, closed revenue by source.

What we track
  • Pipeline contribution by campaign and ad set
  • Deal velocity by traffic source
  • Closed revenue by creative and audience
  • Cost per qualified opportunity (not just CPL)

HyperLocal-AI

Our proprietary technology dynamically generates location-specific creative variations, allocates budget to high-converting zones in real time, and syncs paid social with local SEO signals.

More about HyperLocal-AI
Location-specific creative generation at scale
Local landing pages synced with paid social signals
Local landing pages synced with paid social signals
Performance tracking by city, neighborhood, and zone
2.4x ROAS improvement vs. national-only campaigns. 38% increase in local conversions.
38% increase local conversions

Implementation Timeline

// Month 1→3

Foundation

  • Audit existing campaigns and attribution infrastructure
  • Build campaign architecture (top, mid, bottom funnel)
  • Launch first creative batches (15-20 variations)
  • Connect ad platforms to CRM for full-funnel tracking
  • Establish baseline metrics and reporting cadence

// Month 3→6

Optimization

  • Scale winning campaigns and creatives
  • Cut waste and reallocate budget to top performers
  • Refine audience targeting based on conversion data
  • A/B test offer formats and landing pages
  • Weekly performance reporting and optimization

// Month 6→12

Compounding

  • Long-cycle deals start closing with full attribution
  • Attribution matures, forecasts get sharper
  • Budget reallocated to highest-revenue campaigns
  • Creative refresh based on 6 months of performance data
  • Quarterly business reviews and strategic planning

Paul Joly
Manager | Global Operations
Adecco

"Nous avons choisi Bulldozer pour leur capacité à constituer des équipes sur mesure pour répondre à nos besoins. Bien que de nombreuses agences de marketing existent, très peu peuvent offrir ce niveau de personnalisation. Pour notre projet, nous avions besoin d’un partenaire capable de tester notre stratégie de mise sur le marché et de valider de nombreuses hypothèses."

30%
Utilisateurs actifs
1000+
Utilisateurs actifs
4000+
Installations de l'app
// Stack used
Growth
Paid marketing
Constantin Czech
Business owner
Comptables.com

"Bulldozer nous a accompagné efficacement dans la mise en place de notre stratégie d’acquisition candidat pour Comptables.com. Tout au long de la mission, leurs équipes se sont montrées très disponibles et à l’écoute de nos contraintes afin de nous aider à préparer les prochaines étapes de notre développement Growth."

+25%
De conversion landing page
45%
De conversion landing page
+100
Comptes créés par mois
// Stack used
Brand & Content
Growth
Marie Joly
Chargée de Marketing Digital
Kahler Communication

"L’équipe a vraiment été à l’écoute pour répondre à toutes nos questions et nos besoins. Nous avons bénéficié d’un service sur mesure et l’équipe a pris le temps de poser les bases et les processus qui vont nous resservir pour la suite."

+692
CPL moyen (New York & Sillicon Valley)
$35
CPL moyen (New York & Sillicon Valley)
+325%
SQLs générés
// Stack used
Growth
Paid marketing
Outbound & ABM
Lucas GOUMARRE
Directeur Général & Co-Fondateur
Korben

"La mission menée sur Google Ads est un vrai tournant pour Korben. Les résultats sont là : un CTR largement supérieur à la moyenne du secteur et, surtout, des prospects vraiment qualifiés."

+167%
Taux de clic 15 % (vs 2-3 % secteur)
8,55%
Taux de clic 15 % (vs 2-3 % secteur)
-13%
De coût par clic
// Stack used
Paid marketing
Hervé Gaborieau
Growth
Pennylane

"Grâce à Gilles et Bulldozer, nous avons pu bénéficier d’un regard nouveau sur nos créas utilisées dans notre stratégie d’acquisition. Ils ont su être réactifs, flexibles et créatifs pour nous proposer de nouveaux concepts d’ads innovants et nous aider à améliorer les performances de nos campagnes."

+28%
De CTR
+40%
De CTR
+22%
De taux de mémorisation de la marque
// Stack used
Brand & Content

Accelerate results

by combining with other solutions

Pipeline Optimization
Full-funnel visibility, from the first point of contact to the closing. Anticipate your results with confidence.
// when to use
If you can't prove which marketing levers generate revenue
Learn more
CRO
Each page, each funnel, each conversion followed up to the concluded deals
// when to use
Systematic testing + behavioral analysis + follow-up until the signed deal. Tracked by Data:Pilot.
Learn more
SEA 2.0
Google Ads + AI + large-scale geo-personalization.
// when to use
If the ROAS of your Google Ads campaigns has stagnated or declined
Learn more
SEO/AEO/GEO
Google, OpenAI (ChatGPT), Perplexity AI. Dominate organic discovery in the post-AI era.
// when to use
If your organic visibility decreases as AI-based research grows
Learn more
Content Creative & Intelligence
Large-scale content production powered by AI. Brand tone preserved. Pipeline assigned.
// when to use
If your content production can't keep up with demand
Learn more
Account-Based-Experience
Target accounts that are ready to buy. Feed your pipeline with qualified opportunities.
// when to use
If your sales team is having trouble converting leads generated by ABX
Learn more

Frequently Asked Questions

Can't find what you're looking for ?
Contact us here :

jordan@bulldozer-collective.com
How is this different from a specialist or freelancer?
Specialists run campaigns. We design systems that connect campaigns to revenue. The scope is broader and so is the accountability.
What's the minimum budget?
€10K/month in ad spend. Below that, the attribution infrastructure and strategic layer don't generate enough return to justify the investment.
Do you handle creative production?
Yes. We produce static, video, and carousel formats—or work with assets you provide. Most clients start with our team.
How long before we see results?
Performance data from Month 1. Meaningful ROAS improvement by Month 2–3. Closed revenue attribution kicks in as deals progress through the pipeline.
Do you work alongside existing teams?
Often. We've run strategy and attribution alongside internal teams at Doctolib, Qonto, and others. The model adapts to what's already in place.
Do you guarantee results?
No. Anyone who does is misleading you. We guarantee rigorous process, transparent reporting, and clear accountability on the metrics that matter.

Ready to build a social system that generates pipeline?

Book a strategy call
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