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Momentum #5 — The one-person marketing team (with AI)

The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot

Kieran Flanagan runs marketing at HubSpot and builds his own AI content systems in Claude Code. He breaks down what AI is doing to marketing organizations — and why most leaders are flying blind.

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The First-Time CMO Playbook (Alice de Courcy, ex-CMO at Cognism)

Alice de Courcy unpacks how she scaled Cognism's marketing engine from €3M to €100M, blew up her lead generation model, and rebuilt it as a content-driven demand creation machine.

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Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five)

Dave Gerhardt breaks down why most B2B communities die, what it takes to build one that compounds, and why he refuses to invest in attribution dashboards.

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The Contrarian's Guide to SEO in the Age of AI (Eli Schwartz)

Eli Schwartz makes the contrarian case that AI isn't killing SEO — it's just reshaping the funnel: top belongs to LLMs, mid and bottom still belong to search.

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An hour with a B2B marketing leader or operator.

Every episode, a B2B leader or operator walks through the decisions behind their revenue. What they'd do again. What they'd never do twice.

Your host
Jordan Chenevier-

What you'll get from every episode

- Pilotent l’adoption de l’IA, de la stratégie jusqu’à l’exécution

- Bâtissent des plateformes conçues pour une portée massive et une fiabilité totale

- Reconfigurent les mentalités et les modèles opérationnels pour faire fonctionner l’IA dans la réalité

- Gardent le cap et dirigent avec clarté dans des cycles de transformation technologique rapides

jordan chenevier-truchet

Co-founder & CEO, Bulldozer. GTM10 laureate. Fifteen years building revenue engines for 200+ B2B companies.

Frequently asked questions

Can't you find what you're looking for? Contact us here:

jordan@bulldozer-collective.com

Where can I listen?

Spotify, Apple Podcasts, YouTube. A new episode every two weeks.

How long are the episodes?

45 to 60 minutes for full interviews. 2 to 15 minutes for excerpts.

Who is it for?

To B2B leaders and operators — CMOs, CEOs, Growth and Product managers. Especially useful for businesses exceeding €10 million in ARR.

Want to become a guest?

Send an email to jordan@bulldozer-collective.com explaining your subject and the stage of development of your business.

Is there a French version?

Yes — Conquest is our program in French. Same format, focused on French-speaking leaders and operators.

Where B2B growth leaders drop the script.

Dive into the conversations

An hour with a B2B marketing leader or operator.

Your hostJordan Chenevier-

Frequently asked questions

The B2B marketing newsletter leaders and operators forward to their teams.

Your host
Jordan Chenevier-