Health SEO is based on three pillars: optimizing your files on Google Business Profile and medical directories (Doctolib, PagesJaunes Santé) with patient reviews, creating quality educational content that responds to health searches without being anxiety-provoking, and obtaining links from authority sites (associations, recognized health sites). Allow 6-9 months for lasting results. Our team supports you in the implementation of these actions and helps you develop your online visibility while respecting the ethical and legal conditions in the field of health. We are working on the fundamentals of medical referencing to improve your positioning on the strategic requests of your sector.

Yes, but with specific constraints. You can promote your services, equipment and expertise, but not target personal health data or make therapeutic promises. Platforms like Google and Facebook have specific policies for health marketing. Our agency specialized in health marketing and communication supports you to create compliant and effective campaigns. We control the health marketing limits imposed by French and European law, in particular the rules for the promotion of pharmaceutical, cosmetic and health products. Our experience in marketing the pharmaceutical industries and international marketing allows us to guide you effectively while complying with data protection and current regulations.

Reviews are crucial in the health sector and are an integral part of your e-reputation. Our approach: responding systematically with empathy and professionalism (without violating medical confidentiality), proactively inviting satisfied patients to leave a review, and implementing a satisfaction management process to deal with dissatisfactions before they become public. A good ratio: 1 negative review for 10+ positive reviews. Our team trains you on best practices for managing your online reputation and provides you with the tools you need to monitor and improve your image. This approach is part of a global marketing strategy for effective communication and optimization of the patient experience.

The educational content works very well: articles on common pathologies, prevention tips, explanations of treatments, patient testimonies (with consent), presentations of innovative equipment. The objective: to reassure, inform and demonstrate your expertise. Choose an accessible, human and caring tone. Our content marketing program consists in creating original content that meets new uses for health information research. We help you develop a coherent editorial strategy that positions your establishment or firm as a reference in your field of expertise. The choice of formats (written document, video, infographic, podcast) and themes must be adapted to your target audience and your visibility objectives. This inbound marketing approach generates qualified contact opportunities and improves your attractiveness in the local health ecosystem.

Essential KPIs: number of appointments made via digital channels, agenda fill rate, origin of new patients, average score and number of reviews, website traffic and conversions, and engagement with your content. We set up GDPR-compliant tracking that allows you to measure your marketing ROI while respecting the confidentiality and protection of patient data. Our team uses advanced analysis tools to monitor the impact of each marketing action and optimize your digital strategy. We create personalized dashboards that allow you to manage your marketing project, assess the effectiveness of your campaigns and adjust your marketing plan in real time. This analytical approach is one of the core competencies of modern operational marketing in the health sector.