4 growth loop models

The Funnel marketing is everywhere... but it limits your growth.
A funnel is linear : you are investing more and more to feed the top, without benefiting from multiplier effects. The result: linear growth and increasing CAC.

👉 Conversely, a Growth Loop is a closed system: the results generated are directly fed back into the input. That is the very principle of virality.

⚠️ Attention: do not force an artificial loop. The perceived value of your product remains the main driver of sharing and virality.

In short: the funnel feeds linear growth, the growth loop multiplies your growth.

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