7 reasons to replace MQLs

The concept of MQL (Marketing Qualified Lead) is outdated.
95% of businesses still use it, but it creates more problems than it solves.

👉 The solution?
Be inspired by the approach proposed by Emily Kramer (MKT1) : replace MQL/SQL with a system QL1/QL2.

The result: aligned teams, clear processes and more transparent follow-up.

⚡ It's not acronyms that win, but processes that allow the entire returning team to perform together.

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