To remember
- Tailoring acquisition to a specific audience profile makes a measurable difference versus broad targeting.
- Reading the data closely is what drives better decisions about who to target and how.
- Staying flexible and adjusting quickly when something stops working is what keeps performance from plateauing.
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Challenge
Reaching executives efficiently and shortening the sales cycle
Teamstarter was struggling to generate qualified leads at a reasonable cost. Multiple tests across different channels had not delivered. Their target audience is narrow: company executives only. The goal was to generate qualified MQLs and shorten the sales cycle.
Strategy
Targeted inbound, optimized funnel and CRM-driven conversion
- Built a tailored acquisition strategy around Teamstarter's specific needs and audience.
- Launched targeted multi-channel inbound campaigns on Facebook and LinkedIn to reach company executives directly.
- Designed visuals built to stop the scroll and drive engagement with the target audience.
- Built and refined a conversion funnel to turn leads into clients.
- Wrote ad copy designed to attract and hold the attention of qualified prospects.
- Helped set up tracking and CRM to improve pipeline visibility and follow-up.
Results
Increased lead volume and quality with stable engagement
- +62% leads vs. previous period
- +15% qualified leads vs. previous period
- 0.89% average CTR across Meta and LinkedIn
