To remember
- Channels need ongoing attention. Set-and-forget campaigns lose efficiency over time, and regular adjustments compound the returns.
- Coaching the internal team rather than just delivering outputs made the biggest difference to what Abby kept after the engagement.
- Getting the tooling right before scaling is what separates growth that holds from growth that breaks.
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Challenge
Channel efficiency, funnel improvement and CRM structuring
Abby brought us in to fix their acquisition channels and clean up their internal processes. The work covered:
- Finding which acquisition channels actually performed and cutting the ones that didn't.
- Improving the signup funnel and onboarding flow.
- Setting up the right tools and getting the CRM working properly.
- Coaching the internal team so the gains would stick after the engagement ended.
Strategy
Channel optimization, funnel improvement and CRM overhaul
- Audited existing acquisition channels and realigned ad strategies to match Abby's actual target audience.
- Built and tested new landing pages and campaigns to improve conversion rates.
- Integrated tools to make campaign and lead management more reliable.
- Coached the team across the full funnel, from acquisition through onboarding.
- Overhauled CRM processes to reduce friction in how leads and clients were being handled.
Results
Scaling leads while cutting costs and building a full-stack acquisition engine
- +30% lead volume
- 50% cost per lead
- Full growth stack built and operational
