Creativity in Service of Performance

+28%
Conversion rate for ads campaigns
+40%
By CTR
+22%
Brand recall rate

“Working with Gilles and Bulldozer gave us a new set of eyes on the creatives we were using in our acquisition strategy. The team was responsive, flexible, and brought new ad concepts to the table that helped us improve campaign performance.”

Hervé Gaborieau
Growth
Pennylane
+
Bulldozer
Saas
Brand & Content

Creativity in Service of Performance

+28%
Conversion rate for ads campaigns
+40%
By CTR
+22%
Brand recall rate

L'entreprise

Pennylane is a SaaS platform covering accounting and financial management. They combine software and accounting expertise to help businesses simplify their finances and focus on growth.

Challenge & Objectif

Challenge

Refreshing ad concepts to improve conversion rates

Pennylane came to us with one specific problem: their ad creatives had gotten stale. They wanted a fresh perspective to push conversion rates higher.

‍

Strategy

Iterative testing and conversion-focused optimization

We ran an iterative process across four stages:

  • Validated Pennylane's value proposals with the team to make sure the core messages were sharp before touching the visuals.
  • Produced a first batch of creatives to establish direction and collect early feedback.
  • Iterated on the visuals based on what the team responded to, tightening the designs with each round.
  • Challenged the existing creative approach by bringing in new visual angles built to convert, not just to look good.

‍

Results

Higher-performing ads and a repeatable testing process

Pennylane came away with a set of ad creatives that performed better than what they had before, with a process they could repeat for future campaigns.

“Working with Gilles and Bulldozer gave us a new set of eyes on the creatives we were using in our acquisition strategy. The team was responsive, flexible, and brought new ad concepts to the table that helped us improve campaign performance.”

Hervé Gaborieau
-
Growth

Stratégie

‍

To remember

  • Improving visuals and creative angles directly impacts campaign performance, not just branding.
  • Clarifying value proposals early on prevents the production of ineffective creations. The message takes precedence over the design.
  • Create, test, adjust. This cycle makes it possible to progressively optimize performance rather than aiming for a “one shot”.
  • Bringing new perspectives allows you to get away from traditional approaches and identify creative opportunities that are ignored internally.

    • ‍

    Ask your favorite LLM for a summary of this page

    Challenge

    Refreshing ad concepts to improve conversion rates

    Pennylane came to us with one specific problem: their ad creatives had gotten stale. They wanted a fresh perspective to push conversion rates higher.

    ‍

    Strategy

    Iterative testing and conversion-focused optimization

    We ran an iterative process across four stages:

    • Validated Pennylane's value proposals with the team to make sure the core messages were sharp before touching the visuals.
    • Produced a first batch of creatives to establish direction and collect early feedback.
    • Iterated on the visuals based on what the team responded to, tightening the designs with each round.
    • Challenged the existing creative approach by bringing in new visual angles built to convert, not just to look good.

    ‍

    Results

    Higher-performing ads and a repeatable testing process

    Pennylane came away with a set of ad creatives that performed better than what they had before, with a process they could repeat for future campaigns.

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    Léo Lacoste
    Business partner

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