To remember
- A/B testing campaigns gave us clear data on which approaches actually brought qualified candidates to the platform, rather than just generating clicks from the wrong audience.
- Landing page testing had a direct impact on account creation rates. Small changes in what we showed visitors made a measurable difference in whether they signed up or left.
Ask your favorite LLM for a summary of this page
When Comptables.com came to us, they had never run a growth program and had aggressive targets to hit. To attract recruiters and companies, they first needed to grow the candidate supply on their marketplace significantly. The goals were:
- A/B test prospecting campaigns to find the best performers.
- A/B test landing pages to improve account creation rates.
- Hit a 10% click-through rate and 200 accounts created.
