To remember
- Content quality directly affects whether investors convert. Generic content doesn't build the trust this audience needs before putting money in.
- Being upfront about risk builds more trust than avoiding the topic. Investors respond better to transparency than reassurance.
- Technical SEO improvements had a measurable impact on visibility in a sector where competition for organic traffic is intense.
Challenge
Structuring a data-driven roadmap to align project owners and investors
The platform had two audiences with two different sets of problems. Project owners were dealing with funding uncertainty, legal complexity, and high costs. Investors weren't getting enough information during fundraising rounds and worried about delays, capital loss, and how guarantees would actually be enforced if things went wrong.
La Première Brique brought us in to run a deep data audit, build a concrete action plan, and put together a clear roadmap for 2025 with the budget and resources to back it up.
Strategy
Acquisition framework: SEO/SEA optimization, data infrastructure and multi-channel deployment
The work was split across four areas:
Competitive and SEO landscape. Five paid search competitors were analyzed to map what was working in the sector. Three organic benchmark players were studied to understand traffic sources, content strategies, and keyword opportunities at each stage of the investor funnel.
Acquisition channel optimization. The existing tracking and ad setup was audited from scratch. A keyword architecture was built from a full semantic analysis, with budget allocation prioritized by business potential and competition level. On the SEO side, existing content was reviewed, an editorial roadmap was built around investor search intent, and technical fixes were prioritized around crawling, internal linking, and load speed.
Data and brand foundations. A measurement framework was put in place to track every marketing initiative with clear KPIs. A reporting dashboard was built to give the team a live view of acquisition performance across all channels. Brand positioning was sharpened to stand out in a growing and increasingly crowded market.
Paid deployment. The full Meta strategy was rebuilt and existing campaigns were overhauled. New platforms were tested, including Google Ads, TikTok Ads, and X Ads. A dedicated acquisition funnel was built to improve conversion. Creative testing ran continuously across UGC, founder content, and podcast formats, with a monthly steering committee between the Bulldozer and La Première Brique teams.
Results
Surge in sign-ups and investor acquisition at scal
- +367% monthly sign-ups
- x2 new investors
- +43% platform registrations
