To remember
- The solar sector has strong seasonal cycles. Campaigns that work in peak months need to be restructured for slower periods, not just paused.
- Behavioral targeting beat interest-based targeting by a wide margin on this audience. Installers respond to what they do, not what they say they care about.
- Creative gets stale faster in a growing competitive market. Regular refreshes weren't optional, they were what kept performance from sliding.
- Testing assumptions before scaling spend saved budget and surfaced what actually worked in this specific market.
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Challenge
Testing paid media as a scalable growth engine in a niche B2B market
Revolt.eco had been growing but wanted to know whether paid media could become a real acquisition engine, not just a complement to what was already working. The question was simple: does it generate qualified leads at a cost that makes sense, and can it build brand awareness in a specialized B2B market at the same time?
Strategy
Multi-channel activation, behavioral targeting and continuous creative optimization
- Launched campaigns simultaneously across multiple platforms, with advanced audience segmentation and value proposition testing tailored to the solar installer market.
- Used behavioral targeting rather than interest-based targeting, which consistently outperformed in this niche B2B context.
- Built full tracking across every channel to measure each one's contribution to pipeline.
- Ran continuous creative refreshes to stay competitive in a sector where ad fatigue sets in fast.
Results
Hypergrowth: ARR and customer base scaled with strengthened market leadership
- ARR multiplied by 8 since the start of the collaboration
- Customer base multiplied by 6
- Stronger positioning among the leading players in the French solar market
