To remember
- Running A/B tests and reading the results carefully is what separates good channel decisions from expensive guesses.
- Cutting tool costs without losing performance is one of the most concrete ways a startup extends its runway. Finding that efficiency early matters.
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Challenge
Building acquisition and outbound from scratch
Addingwell had never run a growth program. The product was solid and growing, but the team was focused on building it rather than marketing it. No acquisition strategy existed yet. Everything had to be built from scratch. We came in to:
- Validate the best acquisition channels and content strategies to generate 100 MQLs.
- Structure and deploy an outbound strategy.
Strategy
Content-led inbound and structured outbound testing
- Content production to support inbound acquisition.
- A/B testing across inbound and outbound channels to find what converts.
- Multi-channel outbound campaigns to actively reach target prospects.
- Outbound integrated into internal processes for consistent execution.
Results
Strong leads, lower outbound cost, new funnels
- 396 leads
- 50% outbound cost
- 2 new funnels created on Facebook and LinkedIn
