TL;DR
- Testing different acquisition approaches, both inbound and outbound, helped us better understand what worked best for Apizr.
- A/B testing channels and messages gave us valuable insights into what resonated most with the target audience. It is essential to continuously test, measure, and adjust strategies to maximize results.
- Integrating outbound strategies into existing processes required close collaboration between the marketing and sales teams. This coordination helped ensure goal alignment and optimize the overall effectiveness of the efforts.
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Challenge / Objective
When Apizr reached out to us, they had never launched any growth initiatives before, as their commercial development relied on their network and trade shows. The solution had strong potential, but everything still needed to be built.
The objectives of this mission were to:
- Validate the best acquisition strategies to generate 200 MQLs — channels and content strategy — and 10 opportunities.
- Test different outbound messages, audiences, and value propositions.
Strategy
To reach the objectives, we implemented:
- Content creation for acquisition strategies.
- A/B testing of inbound and outbound acquisition channels.
- Multi-channel outbound campaigns.
- Integration of outbound strategies into existing processes.
Results
- 350 MQLs.
- 15 meetings with qualified prospects.
- 6 outbound campaigns launched.
