TL;DR
- Combining inbound and outbound actions to maximize results.
- Close collaboration between marketing and the sales team supported the implementation of an effective conversion funnel.
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Challenge / Objective
Empowill reached out to us to diversify its acquisition strategy by exploring the impact of paid advertising on its market. Looking to maximize return on investment and better understand the nuances of their market, they chose to rely on our expertise for this strategic expansion into digital marketing.
Empowill was facing a major issue: a decline in the number of qualified leads, without a clear understanding of the reasons behind it. They reached out to us to diversify their acquisition strategy by exploring the impact of paid advertising on their market.
The objective was therefore to acquire 571 MQLs at an acquisition cost of ≤ €28.
Strategy
We deployed a complete strategy to address Empowill’s needs:
- Development of a new multi-channel inbound marketing approach, with campaigns on Facebook, LinkedIn, and other relevant platforms, precisely targeting HR directors.
- Creation of organic content to complement paid actions, strengthening engagement and attracting qualified leads.
- Implementation of a multi-channel outbound campaign, including offline actions, to reach prospects at different stages of their buying journey.
- Close collaboration with the sales team to build a complete conversion funnel, from lead generation to customer conversion.
Results
- 60% qualified leads.
- Average cost per lead of €13.
- 8 demos booked.
