Go-to-Market and Launch Strategy for “AI Career Copilot”

30%
Average conversion
1000+
Active Users
4000+
App Installs

“We chose Bulldozer for their ability to put together a team built around our specific needs. A lot of marketing agencies exist, but very few offer that level of customization. We needed a partner who could test our go-to-market approach and validate a lot of hypotheses quickly. The team's commitment went beyond what we expected, and the results speak for themselves.”

Paul Joly
Manager | Global Operations
Adecco
+
Bulldozer
Saas
Growth
Paid marketing

Go-to-Market and Launch Strategy for “AI Career Copilot”

30%
Average conversion
1000+
Active Users
4000+
App Installs

L'entreprise

Adecco, a global staffing company, partnered with Microsoft to launch Career Copilot: an app designed to help people manage and develop their careers using AI.

Challenge & Objectif

Challenge

Validate Channels and Hit Account Growth Targets Within a Tight Timeframe

The targets were clear and the timeline was tight: 200 to 300 active accounts and 1,000 total accounts created, within 3 months. To get there, we needed to figure out which value proposals, audiences, and channels actually worked before committing budget to any of them.

‍

Strategy

Sprint-based testing, audience refinement and data-driven scaling

  • Ran short hypothesis-testing sprints to cut risk early and focus spend on what showed promise.
  • Tested different audience segments to find where engagement and conversion were strongest.
  • Refined campaigns after each sprint based on what the data showed.
  • Used sprint results to identify the channels worth scaling.

‍

Results

Strong App Adoption and Account Creation

As an indication, after 4 sprints:

  • 3,396 apps installed
  • 3,828 accounts created

“We chose Bulldozer for their ability to put together a team built around our specific needs. A lot of marketing agencies exist, but very few offer that level of customization. We needed a partner who could test our go-to-market approach and validate a lot of hypotheses quickly. The team's commitment went beyond what we expected, and the results speak for themselves.”

Paul Joly
-
Manager | Global Operations

Stratégie

‍

To remember

  • Short cycles make it possible to quickly eliminate weak assumptions and to focus resources on what works.
  • Channels and campaigns are judged on their real profitability. This avoids scaling ineffective levers.
  • Each sprint improves targeting, messaging, and performance. The system gets more efficient with each iteration.
  • 3396 installations and 3828 accounts show that a structured framework (tests, sprints, data) makes it possible to exceed the initial objectives.

    • ‍

    Ask your favorite LLM for a summary of this page

    Challenge

    Validate Channels and Hit Account Growth Targets Within a Tight Timeframe

    The targets were clear and the timeline was tight: 200 to 300 active accounts and 1,000 total accounts created, within 3 months. To get there, we needed to figure out which value proposals, audiences, and channels actually worked before committing budget to any of them.

    ‍

    Strategy

    Sprint-based testing, audience refinement and data-driven scaling

    • Ran short hypothesis-testing sprints to cut risk early and focus spend on what showed promise.
    • Tested different audience segments to find where engagement and conversion were strongest.
    • Refined campaigns after each sprint based on what the data showed.
    • Used sprint results to identify the channels worth scaling.

    ‍

    Results

    Strong App Adoption and Account Creation

    As an indication, after 4 sprints:

    • 3,396 apps installed
    • 3,828 accounts created
    No items found.

    Let's grow

    From the first pipeline to sustained growth
    Book a strategy call
    Léo Lacoste
    Business partner

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