To remember
The insurance space still has real room for companies willing to produce quality content and commit to SEO seriously. Most players are not doing it well, which makes the opportunity larger for those who do.
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Challenge
Building the roadmap, content system and technical base from scratch
Orus needed to build a SEO strategy from the ground up. The project was starting internally with no existing foundation, so every step needed to be planned carefully. The main goals were:
- Build a clear SEO roadmap.
- Establish a consistent content strategy.
- Set up repeatable content production processes.
- Fix the technical foundations of the site for better search visibility.
Strategy
Editorial planning, technical optimization and scalable content production system
- Built an editorial calendar covering themes, keywords, and content goals.
- Created a content roadmap aligned with SEO priorities.
- Reorganized the site structure for better navigation and indexing.
- Improved URL slugs and internal linking to strengthen the overall site architecture.
- Developed content briefs to give writers clear direction.
- Standardized the production workflow and tracking process.
- Set up SEO performance dashboards in Looker.
Results
SEO performance: strong traffic growth and top keyword rankings
- +60% organic traffic growth per month
- 10+ pieces of content published per week through standardized production
- 400+ keywords ranked in the top 10 search results
