To remember
- Combining inbound and outbound across several channels was what moved the needle. No single channel got us there.
- When marketing and sales worked from the same playbook, lead-to-opportunity conversion went up noticeably.
- Short test cycles and fast iteration let us improve the strategy week over week instead of waiting for a perfect plan.
Ask your favorite LLM for a summary of this page
Challenge
Improving lead quality and building a sustainable pipeline for HR decision-maker
When Fraiche Cancan came to us, their lead pipeline was producing volume but not quality. They had tested multiple channels without finding what worked. They brought in Bulldozer to take over their growth strategy, with two clear goals:
- Generate 150 MQLs from a hard-to-reach audience: HR managers and CHROs.
- Build a lead machine that holds up over time.
Strategy
Multi-channel inbound/outbound and sales-aligned funnel optimization
- Multi-channel inbound campaigns (Facebook, LinkedIn, and others) targeting defined audiences.
- Organic content running alongside paid efforts to build brand presence.
- Outbound campaigns across multiple channels, including offline.
- Close work with the sales team to build and tune a full conversion funnel.
Results
Performance impact: strong MQL volume, lower cost per SQL and expanded multi-channel opportunitie
- 211 MQLs
- 70% Cost per SQL
- x3 Multi-channel opportunities
