TL;DR
- By partnering with Bulldozer, Atoa benefited from the expertise of a multidisciplinary team capable of bringing innovative ideas and exploring different communication formats. This approach allowed Atoa to explore channels and formats they would not have considered on their own, expanding their reach and impact on their target community.
- Starting in a new market such as real estate tokenization required deep thinking around target personas. Thanks to Bulldozer’s Commando mission, Atoa was able to iterate on personas, identify the most relevant profiles, and adjust acquisition strategies accordingly. This made it possible to better understand the needs and expectations of potential investors, making conversion easier.
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Challenge / Objective
When Atoa reached out to us, the first “tokenizable” building had already been identified. The founding team had strong real estate experience, but lacked the marketing and growth resources needed to successfully run acquisition campaigns. They needed to quickly convince individual investors to take part in the operation.
Objectives:
- Generate as many qualified leads as possible who could subscribe to shares in the tokenized building.
- Ensure fast conversion from MQLs to SQLs.
- Build a community around real estate tokenization and Atoa’s service offering.
- Optimize CPL.
Strategy
To reach these objectives, we:
- Deployed Facebook, Google, and LinkedIn Ads campaigns.
- Set up nurturing campaigns.
- Launched organic content creation — white paper and webinars.
- Set up automated acquisition funnels.
Results
- 1,119 leads — MQLs and SQLs combined.
- 28% cost per lead.
- 100% of the operation funded.
