TL;DR
1. By teaming up with Bulldozer, Atoa benefited from a cross-functional team able to bring fresh ideas and explore different communication formats. This approach gave Atoa access to channels and formats it would not have considered on its own, broadening its reach and impact on its target community.
2. Starting in a new market like real estate tokenization required deep work on target personas. Through Bulldozer's Commando engagement, Atoa was able to iterate on personas, identify the most relevant profiles, and adjust acquisition strategies accordingly. This helped clarify the needs and expectations of potential investors and made conversion easier.
Challenge & Objective
Generating qualified investor leads for a pioneer in blockchain real estate tokenization
Atoa is a real estate tokenization platform giving individuals access to fractional ownership through blockchain tokens. When engaging with Bulldozer, the company faced a dual challenge: generating leads for a completely new and little-known asset class, while educating a market unfamiliar with tokenized real estate investment, and speeding up conversion on substantial investment decisions that require extended nurturing.
