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TL;DR
- Private equity can be scaled digitally, as long as the message is simplified.
- Server-side tracking is a prerequisite for high-performing financial campaigns.
- Webinars are an underrated acquisition lever with a CPL between €4 and €5.80.
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Challenge & Objective
Scaling private equity investor acquisition through digital channels
Fundora is a private equity investment platform democratizing access to an asset class traditionally reserved for professional investors. When engaging with Bulldozer, Fundora faced a fundamental challenge: building a scalable digital acquisition model in a sector where investor relationships had historically been managed offline. The objective was to deploy a multi-channel digital acquisition machine — with proper tracking infrastructure — to generate qualified investors at a controlled cost.
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