Challenge / Objective

Korben was facing several major challenges in its digital acquisition strategy. The company operates in a highly technical B2B sector, where decision-makers look for precise information before entering a sales process. Advertising competition is intense, with high costs per click and difficulty converting qualified traffic into concrete requests. The absence of dedicated landing pages and an optimized campaign structure was drastically limiting advertising ROI.

Faced with these challenges, Korben asked us to structure and launch a high-performing Google Ads Search campaign, identify the most profitable audience segments, and establish a continuous optimization strategy with operational recommendations to maximize conversions.

Strategy

We deployed a methodical approach focused on the following areas:

A. Campaign structuring and launch

Segmented campaign architecture

• Creation of 5 ad groups with search-volume keywords across searches by function, by sector, by robot brand, generic queries, and long-tail queries, in order to cover all types of searches around the topic.

Tracking and measurement optimization

• Implementation of advanced tracking — FR/EN forms, phone clicks, “Une question” button.
• Conversion setup in Google Ads for precise attribution.
• Creation of a bi-monthly performance monitoring dashboard by ad group.
• Definition of clear KPIs to drive optimization — CTR, CPC, conversion rate, cost per conversion.

B. Creative and messaging optimization

Advertising asset development

• Creation of responsive ads: personalized URL path by topic, 15 headlines, 4 descriptions, native assets such as logo, brand name, and sitelinks.
• Addition of square and horizontal image assets to maximize visibility.
• Integration of dynamic image assets for automatic display.
• Test of a form integrated directly into the ads — lead form extensions.

Wording optimization

• Continuous iteration on messages to improve CTR.
• A/B testing of keyword match types to improve conversion performance.
• Tone and vocabulary adapted by segment — technical vs. business.
• Highlighting key differentiators in each ad group.

C. Keyword management and optimization

Semantic analysis and enrichment

• Weekly sorting of search terms to identify opportunities.
• Systematic exclusion of irrelevant keywords — consumer queries, domestic-use robots, unqualified commercial intents, consumer robot brands, flagship consumer products.
• Pausing of low-performing keywords or keywords with limited delivery potential.
• Adjustment of match types based on observed performance.

Budget optimization

• Budget prioritization on the ad groups identified as having the best ROI.

D. Strategic recommendations

• Identification of the critical need for dedicated landing pages by sector.
• Plan to create 3 to 5 UX/UI-optimized landing pages with an A/B testing strategy.
• Recommendation to later move toward Performance Max campaigns for cross-channel delivery.
• 6-month roadmap with milestones and required resources.

Results

Thanks to this 40-day collaboration, Korben achieved strong results:

• 7 qualified prospects generated.
• 8.55% CTR — vs. 2–3% industry average.
• 1,164 clicks generated.

These results are especially encouraging after only 40 days of delivery, with the algorithm still in its learning phase in this niche market. The generation of qualified prospects for high-value products demonstrates the relevance of the strategy implemented.

This collaboration enabled Korben to structure its paid acquisition strategy to effectively support its growth in the service robotics market.

The mission is currently continuing with support on the creation of dedicated landing pages.

‍