To remember
Campaigns built for a French audience do not travel well. The US market required its own messaging, tone, and targeting logic. Personalization to the specific market was not a nice-to-have: it was what made the campaigns work.
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Challenge
US go-to-market: testing demand, generating leads and building user insights
Kahler Communications had never entered the US market before. They came to us to:
- Test and understand the American market before committing fully.
- Generate a meaningful volume of qualified leads.
- Build real knowledge of US users and how they respond to the product.
Strategy
Inbound/outbound campaigns, market insights and CRM-driven conversion optimization
- Inbound and outbound campaigns on Meta and LinkedIn targeting the US market.
- Market research to identify key segments and understand user behavior.
- Ongoing campaign adjustments based on early results.
- CRM work focused on nurturing processes to help close the leads coming in.
Results
Strong lead volume, efficient CPL and major SQL growth
- 692 leads generated
- $35 average CPL in New York and Silicon Valley
- +325% SQLs generated
