OUR METHODOLOGY

Our content marketing methodology to build authority and qualified traffic in Lyon

Editorial calendars built on search intent, long-form content, strategic CTAs.

Editorial strategy diagnostic

A diagnostic of your content production: organic traffic by publication, conversion rate by type, and topic coverage. We identify the subjects that generate qualified leads and the formats that engage, to build a calendar that fits.

Content architecture

Content production and optimization

Content production at scale: editorial calendar executed, blog posts published, how-to guides written, and infographics designed. Every piece is optimized for search and structured to drive traffic and leads.

Editorial launch and testing

Phased rollout with test content to validate priority topics and find the formats driving the most traffic and leads. Weekly tracking by article and keyword, with monthly reporting that turns data into action.

Continuous content improvement

Continuous improvement and scaling of the content engine, with regular monitoring of business impact and editorial ROI. We track KPIs in real time and spot new lead opportunities, with a dedicated point of contact.

Our strategic editorial expertise, built to grow your brand authorityContent production, editorial strategy, SEO copywriting, varied formats, expert content, publishing calendar, conversion optimization, downloadable resources, webinars, newsletters

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Content marketing

We turn content into an acquisition channel in Lyon with useful topics, consistent production, and distribution tied to your business goals.

Content strategy

We define a content strategy in Lyon that connects audience needs, brand expertise, formats, distribution, and pipeline contribution.

Editorial strategy

We build an editorial strategy in Lyon that prioritizes the right topics, formats, and publishing pace based on your business goals.

SEO-optimized content

We design SEO-optimized content in Lyon that gains visibility without losing clarity, depth, or the ability to convert.

Copywriting

We write clear, persuasive messaging in Lyon, built around customer priorities, your value proposition, and the proof points that drive action.

Content Marketing

Content Strategy

Editorial Strategy

SEO Content

Copywriting

Lead Generation Content

Content Production

Content Audit

Editorial Calendar

Keyword Research

Our team

Your editorial team focused on performance and conversion in Lyon

Writers and content managers producing quality content for your audiences in Lyon. We run your blog, guides, and downloadable resources. Multi-channel distribution and ongoing optimization based on real data.

Killian

Rédacteur

Lucie

Marketing Expert

Marine

Consultante en stratégie de Communication & Digital

Pierre-André

Expert SEO

Book a call

The Bulldozer Way

Our editorial tools & certifications, designed to build your authority and awareness

An analysis of your current content output, an assessment of your SEO performance, and a map of the search intent you're not covering. We identify where to create content that generates leads.

Boost my content marketing ROI

SEO

Semrush

HubSpot

WordPress

Google Analytics 4

Grammarly

Canva

Ahrefs

Notion

Trello

Buffer

HubSpot Content Marketing

Semrush Content Marketing Toolkit

Yoast SEO Academy

SEO

Semrush

HubSpot

WordPress

Google Analytics 4

Grammarly

Canva

Ahrefs

Notion

Trello

Buffer

HubSpot Content Marketing

Semrush Content Marketing Toolkit

Yoast SEO Academy

SEO

Semrush

HubSpot

WordPress

Google Analytics 4

Grammarly

Canva

Ahrefs

Notion

Trello

Buffer

HubSpot Content Marketing

Semrush Content Marketing Toolkit

Yoast SEO Academy

SEO

Semrush

HubSpot

WordPress

Google Analytics 4

Grammarly

Canva

Ahrefs

Notion

Trello

Buffer

HubSpot Content Marketing

Semrush Content Marketing Toolkit

Yoast SEO Academy

Lyon

Lyon's content marketing ecosystem benefits from its proximity to the major industrial groups based across the Auvergne-Rhône-Alpes region

62%

of B2B decision-makers use content to shortlist vendors before any sales conversation

Boost my content marketing ROI

Roland de La Richerie,

Production Manager

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%

Conversions

- 44.5%

total advertising cost

-39%

Average global CPA

// Stack used

Paid marketing

Michaël Bécheret,

Managing partner

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400

qualified prospects/month

Better CPA performance

+2M

People reached

// Stack used

Paid marketing

Emmanuelle Benoliel,

CMO

The forecast carried out by Bulldozer helped us better understand our weaknesses and opportunities. Their strategic recommendations and PLG expertise saved us months and enabled us to implement a precise roadmap.

+18 %

in conversion on the Self-Serve funnel

-22 %

in acquisition cost (CAC) on SEA channels

+30 %

in qualified SEO traffic (Product-Led SEO)

// Stack used

Growth

Paid marketing

SEO

Outbound & ABM

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

How do you build an effective content strategy and measure its ROI accurately?

An effective content strategy starts by defining your personas, their pain points and their buying journeys. Build a content matrix crossing topics with formats, set a realistic editorial calendar, produce high-value content, and actively promote it. Measure ROI through organic traffic, leads generated, conversion rate, ranking on target keywords, and engagement (time on page, shares). Use Google Analytics and your CRM to attribute revenue back to the content.

How do I calculate the ROI of my content strategy and justify the investment?

Calculate content marketing ROI by tracking total costs, leads generated and attributed to content, the conversion rate from lead to customer, average customer value, and customer lifetime value. Formula: (revenue generated - costs) / costs. Justify the investment by showing cost per lead from content versus other channels, the shelf life of your content, the compounding effect, indirect benefits, and commercial attribution via your CRM. Also track intermediate metrics: organic traffic, time spent, shares, backlinks generated, and brand awareness. Typical content budget: 20-40% of total marketing budget. Realistic ROI: 3:1 to 5:1 over 12-24 months, sometimes 10:1+ on strong evergreen content. Be patient: content marketing is a medium-to-long-term investment, with results visible after 6-12 months.

What's the difference between SEO and content marketing, and how do you make them work together?

SEO is a technical and strategic discipline aimed at optimising your visibility in search engines, while content marketing is a strategic approach to creating and distributing content to attract and convert. Content marketing feeds SEO (content is the fuel of search visibility) and SEO guides content marketing (which topics to create, based on search demand). Make them converge by basing your editorial calendar on SEO keyword research, optimising every piece of content for search from the moment it's created, measuring both SEO performance (traffic, rankings) and content performance (engagement, conversions), and creating content that serves SEO (structure, keywords) and your audience (value, quality) at the same time. The best content strategies are SEO-driven from the outset.

Where does generative AI fit into my content marketing strategy, and what are its limits?

Where generative AI fits into your content marketing depends on how you use it: use it to speed up research and ideation (brainstorming, outlines, angles), to generate first drafts for a human to refine, to create variations of existing content, and to automate repetitive factual content (product descriptions, basic FAQs). Its limits: a lack of creative originality (it reproduces existing patterns), factual hallucinations that need systematic checking, a generic tone with no brand personality, an inability to create genuine insight or strategic thinking, and legal risks (plagiarism, copyright). The right approach: AI generates 60-70% of the raw content, and humans add the 30-40% of differentiating value - expertise, point of view, creativity, verification. Never publish 100% AI-generated content without substantial human review. AI is a production assistant, not a substitute for strategic thinking.

Where does data-driven storytelling fit into my modern content marketing strategy?

Data-driven storytelling combines emotional narrative with hard evidence to win over both reason and emotion: use data to back up your stories (figures, studies, client results), tell stories that make your data memorable and impactful, present your data narratively (infographics, interactive data visualisation), and personalise your stories using behavioural data. In your modern content marketing, data-driven storytelling brings credibility (verifiable data), differentiation (proprietary insight), memorability (stories beat raw numbers), and personalisation (user data feeds the narrative). Examples: Spotify Wrapped (personal data plus storytelling), industry studies told through client case studies, data-rich narrative annual reports. B2B audiences and millennials/Gen Z alike expect both data and narrative: don't choose between the two, combine them. The best content-led brands tell true stories backed by data, not fables or raw spreadsheets.

Editorial ROI tracked down to the penny.

Our content marketing methodology to build authority and qualified traffic in Lyon

Our strategic editorial expertise, built to grow your brand authorityContent production, editorial strategy, SEO copywriting, varied formats, expert content, publishing calendar, conversion optimization, downloadable resources, webinars, newsletters

Your editorial team focused on performance and conversion in Lyon

Our editorial tools & certifications, designed to build your authority and awareness

Lyon

62%

Frequently asked questions

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