Learn from the best marketing & growth leaders

jordan
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Dive into the conversations

Key insights and comprehensive interviews

Sandrine Puichaffret - Le Playbook pour reussir aux USA
Why 80% of French companies fail in the US (Sandrine Puichaffret, Fractional CRO/CMO)
After 15 years at Disney and running marketing across the Middle East, Sandrine Puichaffret now helps French companies crack the US. She breaks down why most fail abroad — and what you must unlearn first.
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Selma Chauvin - Agorapulse : comment le Marketing a pris le contrôle du Revenu
Selma Chauvin (CRO Agorapulse) : why did she merge marketing and sales, reduce her team, and achieve 40% growth?
Selma Chauvin went from CMO to CRO at Agorapulse, a title almost always reserved for sales people. She breaks down how she rebuilt the entire revenue engine around funnel stages, and why that cut her team in half.
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Kipp Bodnar, CMO at HubSpot, on the Momentum podcast
Kipp Bodnar (HubSpot): why the SEO funnel is dead and Loop Marketing replaces it
Kipp Bodnar helped popularize inbound at HubSpot and now runs its marketing. He breaks down why AI search broke the SEO funnel — and why doing more of what worked is the fastest way to fail.
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Dave Kellogg - The CMO Role Is Being Dismantled
The CMO Role Is Being Dismantled (Dave Kellogg - EIR @Balderton Capital)
Four Berkeley professors built a better database and still lost to Oracle. Dave Kellogg on why the best product never wins, and what 30 years of SaaS marketing taught him about trust, AI, and pipeline.
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An hour with a B2B marketing leader or operator.

Every episode, a B2B leader or operator walks through the decisions behind their revenue. What they’d do again. What they’d never do twice.

What you'll get from every episode

- The frameworks that replaced what they used to run
- The numbers they almost never share in public
- The calls made under pressure
- The mistakes that almost sank a team or a board
jordan chenevier-truchet
Co-founder & CEO, Bulldozer. GTM10 laureate. Fifteen years building revenue engines for 200+ B2B companies.
GTM10Awards

Frequently asked questions

Can’t you find what you’re looking for? Contact us here:

jordan@bulldozer-collective.com
Where can I listen?

Spotify, Apple Podcasts, YouTube. New episodes every two weeks.

How long are the episodes?

45–60 minutes for full interviews. 2–15 minutes for clips.

Who is this for?

B2B leaders and operators — CMOs, CEOs, Growth and Product leaders. Especially relevant for companies above €10M ARR.

Want to become a guest?

Email jordan@bulldozer-collective.com with your topic and your company’s current stage.

Is there a French version?

Yes — Conquête is our French-language show. Same format. Focused on French-speaking leaders and operators.

newsletter

The B2B marketing newsletter leaders and operators forward to their teams.

Frameworks, tactics, and honest takes on B2B marketing — tested across 500+ companies at Bulldozer. Every two weeks.
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