Dive into the conversations

Explore the latest conversations — key insights and comprehensive interviews

The Positioning Mistakes That Kill B2B Deals

April Dunford rewrote the B2B positioning bible after 7 years and 200+ companies later. She breaks down why 40-60% of B2B deals die in indecision — and why dropping the price almost never fixes it.

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Momentum #5 — The one-person marketing team (with AI)

The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot

Kieran Flanagan runs marketing at HubSpot and builds his own AI systems in Claude Code. He breaks down what AI is doing to marketing organizations — and why most leaders are flying blind.

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The First-Time CMO Playbook (Alice de Courcy, ex-CMO at Cognism)

Alice de Courcy shares how she scaled Cognism’s marketing engine from €3M to €100M, killed their lead generation model, and rebuilt it into a content-driven demand creation machine.

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Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five)

Dave Gerhardt breaks down why most B2B communities die, what it takes to build one that compounds over time, and why he refuses to invest in attribution dashboards.

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An hour with a B2B marketing leader or operator.

Every episode, a B2B leader or operator walks through the decisions behind their revenue. What they’d do again. What they’d never do twice.

Your host Jordan Chenevier-

What you’ll get from every episode

- Pilotent l’adoption de l’IA, de la stratégie jusqu’à l’exécution

- Bâtissent des plateformes conçues pour une portée massive et une fiabilité totale

- Reconfigurent les mentalités et les modèles opérationnels pour faire fonctionner l’IA dans la réalité

- Gardent le cap et dirigent avec clarté dans des cycles de transformation technologique rapides

jordan chenevier-truchet

Co-founder & CEO, Bulldozer. GTM10 laureate. Fifteen years building revenue engines for 200+ B2B companies.
Lauréat GTM10 2025.

Frequently asked questions

Can’t you find what you’re looking for? Contact us here:

jordan@bulldozer-collective.com

Where can I listen?

Spotify, Apple Podcasts, YouTube. New episodes every two weeks.

How long are the episodes?

45–60 minutes for full interviews. 2–15 minutes for clips.

Who is this for?

B2B leaders and operators — CMOs, CEOs, Growth and Product leaders. Especially relevant for companies above €10M ARR.

Want to become a guest?

Email jordan@bulldozer-collective.com with your topic and your company’s current stage.

Is there a French version?

Yes — Conquête is our French-language show. Same format. Focused on French-speaking leaders and operators.

Where B2B growth leaders drop the script.

Dive into the conversations

An hour with a B2B marketing leader or operator.

Your host Jordan Chenevier-

Frequently asked questions

The B2B marketing newsletter leaders and operators forward to their teams.