Learn from the best marketing & growth leaders

jordan
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Dive into the conversations

Key insights and comprehensive interviews

Tim Soulo
Ahrefs: The Marketing Playbook That Breaks Every Rule (Tim Soulo, CMO @Ahrefs)
Tim Soulo helped take Ahrefs from under $8M ARR to around $150M without an attribution model. He explains how he runs marketing on revenue alone, and why his team now chases errors on other people's websites.
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Mélissa Sanchot
Driving Growth When the Product Is Free
Mélissa Sanchot runs marketing at HelloAsso, the free tool behind one French nonprofit in three. She breaks down how to steer revenue you don't control, and why she stopped hiring channel experts.
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Louis Grenier
Stand The F*ck Out: Louis Grenier's Playbook on Distinctiveness
Louis Grenier, author of Stand The F*ck Out, helps tech brands get noticed and remembered. He pulls distinctiveness apart from differentiation, and names the brand asset B2B almost never uses.
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Frédéric Mathieu - Le pari brand
Betting on Brand When Your Competitors Have 10x Your Budget
Frédéric Mathieu runs marketing at FullEnrich against rivals with ten times the budget. He makes the case for brand over performance, and explains why his two most visible campaigns cost nothing.
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An hour with a B2B marketing leader or operator.

Every episode, a B2B leader or operator walks through the decisions behind their revenue. What they’d do again. What they’d never do twice.

What you'll get from every episode

- The frameworks that replaced what they used to run
- The numbers they almost never share in public
- The calls made under pressure
- The mistakes that almost sank a team or a board
jordan chenevier-truchet
Co-founder & CEO, Bulldozer. GTM10 laureate. Fifteen years building revenue engines for 200+ B2B companies.
GTM10Awards

Frequently asked questions

Can’t you find what you’re looking for? Contact us here:

jordan@bulldozer-collective.com
Where can I listen?

Spotify, Apple Podcasts, YouTube. New episodes every two weeks.

How long are the episodes?

45–60 minutes for full interviews. 2–15 minutes for clips.

Who is this for?

B2B leaders and operators — CMOs, CEOs, Growth and Product leaders. Especially relevant for companies above €10M ARR.

Want to become a guest?

Email jordan@bulldozer-collective.com with your topic and your company’s current stage.

Is there a French version?

Yes — Conquête is our French-language show. Same format. Focused on French-speaking leaders and operators.

newsletter

The B2B marketing newsletter leaders and operators forward to their teams.

Frameworks, tactics, and honest takes on B2B marketing — tested across 500+ companies at Bulldozer. Every two weeks.
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