Optimize every touchpoint from first click to closed won.

Your marketing generates activity. But you can't prove how it fills your pipeline. We map your entire funnel and show you exactly where revenue comes from. Stop guessing. Start optimizing what works.

Book a demo

€2.2M

Average hidden pipeline identified per audit

23%

Marketing waste eliminated after attribution fix

62%

ROI improvement when optimizing for pipeline (not leads)

52 days

Average time to full-funnel visibility

Three deliverables to

Fix your pipeline visibility

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Full-Funnel Data Audit & Gap Analysis

Map every step: traffic → lead → opportunity → deal

We audit your entire data infrastructure to understand what you can track, what you're missing, and where attribution breaks.

What we audit
  • Traffic sources: which channels drive visitors (paid, organic, referral, direct)
  • Lead capture: forms, CTAs, gated content, demo requests
  • CRM setup: lead stages, opportunity stages, deal tracking
  • Attribution model: first touch, last touch, multi-touch—or none
  • Data gaps: where tracking breaks (marketing → sales handoff, offline conversions)

Revenue Attribution Model & Pipeline Reporting

Connect marketing activity to closed revenue—not just leads

We build (or fix) your attribution model so you can trace every closed deal back to the marketing touchpoint that started it.

What we build
  • Attribution model selection (first-touch, last-touch, linear, time-decay, or custom)
  • Pipeline dashboard: real-time view by source, campaign, channel
  • Revenue reporting: which campaigns generated closed revenue
  • Marketing-sales alignment: shared definitions of MQL, SQL, opportunity stages
  • Conversion tracking: form fills → CRM leads → opportunities → closed deals

Growth Roadmap & Optimization

Actionable plan to fix your funnel and scale what works

Based on data, we recommend which channels to scale, which to cut, and which to fix. Delivered as a detailed report + executive summary + interactive dashboard + presentation to leadership.

What we recommend
  • Quick wins: low-effort fixes with immediate impact
  • Channel reallocation: where to move budget (scale winners, cut losers)
  • Funnel optimization: which stages leak the most
  • Lead quality improvements: how to generate fewer but better leads
  • Long-term strategy: 3-6-12 month roadmap prioritized by revenue impact

Implementation Timeline

Book Strategy Call
// Weeks 1→2

Data Collection & Audit

  • Access your analytics (Google Analytics, ad platforms, CRM)
  • Interview marketing and sales teams
  • Map current funnel and data flow
  • Identify gaps, breaks, and missing attribution
// Weeks 3→4

Analysis & Recommendations

  • Analyze funnel performance (conversion rates, drop-off points)
  • Benchmark against industry standards
  • Calculate revenue attribution by channel
  • Identify high-impact optimization opportunities
  • Build prioritized roadmap
// Weeks 5→+

Implementation Support (Optional)

  • Implement tracking fixes
  • Build attribution model in CRM
  • Set up pipeline dashboard
  • Train teams on new reporting
Emmanuelle Benoliel
CMO
PayFit

"La forecast réalisée par Bulldozer nous a permis de mieux comprendre nos faiblesses et nos opportunités. Leurs recommandations stratégiques et leur expertise PLG nous a permis de gagner des mois et de mettre en place une feuille de route précise."

+18 %
De coût d’acquisition (CAC) sur les canaux SEA
-22 %
De coût d’acquisition (CAC) sur les canaux SEA
+30 %
De trafic SEO qualifié (Product-Led SEO)
// Stack used
Growth
Paid marketing
SEO
Outbound & ABM
Matthieu Bagur
Chief Business & Marketing Officer
Mooncard

"Grâce à une collaboration étroite et une stratégie diversifiée incluant le paid, l'outbound, et le contenu généré par les utilisateurs, nous avons réussi à augmenter de 70% la proportion de personnes correspondant à notre cible et à générer plus de 400 opportunités mensuelles pour nos équipes commerciales."

+70%
Leads mensuels
+400
Leads mensuels
2.3x
Pipeline velocity uplift
// Stack used
Growth
Clément Meslin
CEO
Edflex

"Le collectif Bulldozer a été très disponible et de très bon conseil durant toute la mission. Son aide nous a été précieuse pour structurer notre équipe Growth afin de préparer la prochaine étape."

-30%
Actions inbound et nurturing
x2
Actions inbound et nurturing
x3
Actions outbound
// Stack used
Growth
Paid marketing
Brand & Content

Accelerate results

by combining with other solutions

CRO
Every page, every funnel, every conversion tracked to closed deals.
// when to use
If you're driving traffic but conversions are stagnating
Learn more
SEA 2.0
Google Ads + AI + geo-personalization at scale.
// when to use
If your Google Ads ROAS has plateaued or declined
Learn more
SEO AEO GEO
Google, ChatGPT, Perplexity. Dominate organic discovery post-AI.
// when to use
If your organic visibility is declining as AI search grows
Learn more
Content & Creative Intelligence
AI-powered content production at scale. Brand voice preserved. Pipeline attributed.
// when to use
If your content production can't keep up with demand
Learn more
Paid Social
From spend to closed revenue. Full-funnel social advertising on Meta & LinkedIn.
// when to use
If your social ads generate leads but not revenue
Learn more
Account-Based-Experience
Target accounts that are ready to buy. Fill your pipeline with qualified opportunities.
// when to use
If your sales team struggles with ABX-generated leads
Learn more

Frequently Asked Questions

Can’t find what you’re looking for ?
Contact us here :

jordan@bulldozer-collective.com
What if our data is a mess?
That's exactly why you need this audit. Most companies have broken attribution—that's the point. We'll tell you what's salvageable and what needs rebuilding.
How long does the audit take?
6 weeks standard. Week 1-2: Data collection. Week 3-4: Analysis and report. Week 5-6: Presentation and planning. Implementation adds 4-6 weeks.
Do you need access to our CRM?
Yes. Read-only access to your CRM (HubSpot, Salesforce) is required. We also need access to Google Analytics, ad platforms, and any other marketing tools. We sign NDAs and handle data securely.
What if we don't have a CRM?
That's a finding. We'll recommend CRM setup as part of the roadmap. But we can still audit what you do track and show you what visibility you're missing.
Can you just build the attribution model without the audit?
No. Attribution models fail when built without understanding the full data landscape. The audit reveals what you need to track before we can attribute revenue properly.
What if our sales cycle is 12+ months?
Long sales cycles make attribution harder but more valuable. We'll build a model that tracks early indicators while also tracking long-term revenue. Multi-touch attribution becomes critical for long cycles.
Do you work with our team or replace them?
We work with your team. This is an audit + roadmap, not outsourced execution. The goal is to make your team more effective, not replace them.
What happens after the audit?
Three options: (1) Your team implements our recommendations. (2) We support implementation. (3) We provide ongoing optimization. Most clients choose option 2 or 3.

Ready to optimise your funnel?

Book a strategy call
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