Search Ads, run by AI and managed by experts

Traditional Google Ads gets you clicks. SEA 2.0 gets you conversions across all paid surfaces—search ads, AI-generated results, and location-personalized campaigns. When your buyers search, you appear with the right message in the right place.

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4.8x

Average ROAS across clients

$42

Average cost per qualified lead (B2B)

‍

-38%

CPA reduction vs. traditional Google Ads only

$880K

Average pipeline generated per quarter per client

Three systems that

turn paid search into predictable pipeline

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Search Ads, rebuilt with AI

Your competitors manage campaigns like it's 2019.

We build Google & Bing campaigns with AI models that detect intent signals, adjust bids in real time, and generate copy variations at a scale your team can't produce manually.

What we optimize
  • Classic Search Ads: Google Ads, Bing Ads (Search, Shopping, Performance Max)
  • Predictive bidding models
  • Copy structured for maximum Quality Score
  • NLP-based semantic segmentation
  • AI Overviews adaptation: budget reallocation when organic click erosion hits

Conversion-Focused Campaign Architecture

Stop optimizing for traffic. Optimize for closed deals.

Every campaign, ad group, and keyword evaluated on one metric: does it generate pipeline that closed?

Campaign structure
  • Top-funnel: Branded search, competitor keywords, informational queries
  • Mid-funnel: Solution keywords, use case searches, demo intent
  • Bottom-funnel: High-intent keywords, pricing searches
  • Retargeting loops: Multi-touch sequences across Search, Display, YouTube, LinkedIn

HyperLocal-AI: Geo-Personalization at Scale

Different locations see different ads—automatically

Generic national campaigns waste budget. HyperLocal-AI generates location-specific ad variations at scale—2.4x better ROAS.

What HyperLocal-AI does
  • Location-specific creative at scale ("Discover our solution in Lyon 6th")
  • Intelligent budget allocation: money flows to high-converting zones daily
  • Local landing pages: each ad links to geo-optimized pages
  • Performance by location: track CAC, conversion rate, ROAS per city
  • Weather and context triggers for dynamic messaging

‍

HyperLocal-AI:

Hyperlocal-AI generates ads variants specific to each location on a large scale and allocates the budget in real time to high-converting areas

See HyperLocal-AI
Generation of creatives specific to each location on a large scale
Local landing pages synchronized with paid search signals
Local landing pages synchronized with paid search signals
Performance monitoring by city, neighborhood and zone
2.4x improvement in ROAS compared to national campaigns only
Weather and context triggers for dynamic messages

Implementation timeline

Book a call
// Month 1

Foundation & Audit

  • Complete audit of existing campaigns (waste identification, opportunity mapping)
  • Connect ad platforms to CRM for full-funnel attribution
  • Keyword research across all surfaces (classic search + AI placements)
  • Build campaign architecture (top, mid, bottom funnel)
  • Set up HyperLocal-AI (for multi-location businesses)
// Month 2→3

Launch & Optimization

  • Launch campaigns across Google Ads + Bing + AI placements
  • Deploy HyperLocal-AI for location-personalized ads (if applicable)
  • A/B test ad copy, landing pages, offers
  • Daily bid optimization and budget reallocation
  • Track performance: which campaigns feed pipeline
// Month 4→6

Scale & Revenue Attribution

  • Scale winning campaigns and keywords
  • Kill underperformers faster (data accumulates)
  • Expand to new keyword themes and audiences
  • Refine attribution models (which touchpoints predict deals)
  • Long sales cycle deals start closing (tracked back to original ad)
Victoire Baba
Head Of Marketing
Empowill

"Avec Bulldozer, +350 MQL et -40% de CAC en quelques semaines."

+60%
Average cost per lead
13€
Average cost per lead
+8
Demos Booked/m
// Stack used
Outbound & ABM
Growth
Michaël Bécheret,
Managing partner
Bilik

"When it comes to our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision with rigorous and effective execution. This combination allows us to structure our approach and achieve meaningful results within weeks."

+400
CPA Performance
3x
CPA Performance
+2M
People Reached
// Stack used
Paid marketing
Nicolas Lespinasse,
CEO
Abby

"They deployed the right tools at the right time and most importantly helped our CMO level up. Their support was essential to our growth, through optimising our acquisition channels and putting the right internal processes in place."

+30%
CPL
-50%
CPL
100%
Full Growth Stack Built from Scratch
// Stack used
Growth
Paid marketing
Sandrine Reboud,
Marketing & Communication Director
BSB

"Bulldozer transformed our digital approach with a multi-channel acquisition strategy that exceeded our expectations. The +220% growth in qualified applications is an exceptional result."

‍

+30%
Sales Appointments
x7
Sales Appointments
+220%
Leads Generated
// Stack used
Growth
Paid marketing
Adrien Combey,
Director of Development
La Première Brique

"Bulldozer combined technical expertise and business vision to give us a truly actionable marketing roadmap. Their data-driven approach allowed us to prioritize our investments and optimize our acquisition in a measurable way."

+367.3%
New Investors
x2
New Investors
+43%
Platform Registrations
// Stack used
Paid marketing
Roland de La Richery,
Production manager
Ramonetou

"Before working with Bulldozer, we hadn't hit our targets despite the website redesign. Thanks to their SEA expertise, we had an exceptional season."

+114%
Total Ad Spend
- 44.5%
Total Ad Spend
-39%
Average CPA
// Stack used
Paid marketing

Accelerate results by combining with other solutions

Ship faster. Build more pipeline.

Pipeline Optimization
Full-funnel visibility, from the first point of contact to the closing. Anticipate your results with confidence.
// when to use
If you can't prove which marketing levers generate revenue
Learn more
CRO
Each page, each funnel, each conversion followed up to the concluded deals
// when to use
Systematic testing + behavioral analysis + follow-up until the signed deal. Tracked by Data:Pilot.
Learn more
SEO/AEO/GEO
Google, OpenAI (ChatGPT), Perplexity AI. Dominate organic discovery in the post-AI era.
// when to use
If your organic visibility decreases as AI-based research grows
Learn more
Content Creative & Intelligence
Large-scale content production powered by AI. Brand tone preserved. Pipeline assigned.
// when to use
If your content production can't keep up with demand
Learn more
Paid Social
From the expense to the turnover generated. Full-funnel social advertising on Meta Platforms and LinkedIn.
// when to use
If your social ads generate leads but no revenue
Learn more
Account-Based-Experience
Target accounts that are ready to buy. Feed your pipeline with qualified opportunities.
// when to use
If your sales team is having trouble converting leads generated by ABX
Learn more

Frequently asked questions

Can't find what you're looking for?

jordan@bulldozer-collective.com
How is SEA 2.0 different from traditional Google Ads management?
Traditional agencies optimize for clicks and leads. We optimize for revenue. Plus, we optimize for AI placements that appear above traditional ads. And we deploy HyperLocal-AI for location-personalized campaigns that convert 2.4x better than generic national ads.
What's the minimum budget to work with you?
€10K/month minimum ad spend. Below that, self-service or freelancers are more cost-effective. Our model makes sense when campaign complexity and revenue attribution justify the investment.
How long before we see results?
First leads within 7-14 days of campaign launch. ROAS improvement visible by Month 2-3. Long sales cycle deals close in Month 6-12, but you'll see pipeline building earlier via CRM attribution.
Do you handle creative production?
Yes. We produce ad copy, landing page copy, and creative briefs. For display/video ads, we coordinate with your design team or our creative specialists.
Can you work with our existing Google Ads account?
Yes. We audit what you have, identify waste, implement quick wins, then rebuild or optimize existing campaigns. We don't force account recreation—we work with what's there.
What if our product/service is highly local (multi-location)?
Perfect fit for HyperLocal-AI. We deploy location-personalized campaigns that show different ads based on the searcher's location. Budget automatically flows to high-converting zones. 2.4x better ROAS vs national campaigns.
What about AI placements—how do you optimize for those?
We structure ad copy to be cited by AI engines. When Google shows an AI Overview, your brand appears as a referenced source. This requires specific copy formats, schema markup, and content strategies that most agencies ignore.

Ready to transform your search campaigns?

Book a call