Search Ads, run by AI and managed by experts.

AI handles bid adjustments, copy variations, and intent detection. Our team handles positioning, budget strategy, and account structure. You get the output of both without hiring either.

4.8x

Average ROAS across clients

€42

Average cost per qualified lead (B2B)

-38%

CPA reduction vs. traditional Google Ads only

€880K

Average pipeline generated per quarter per client

Three systems to

Turn paid search into AI-driven pipeline

Search Ads, rebuilt with AI

Your competitors manage campaigns like it's 2019.

We build Google & Bing campaigns with AI models that detect intent signals, adjust bids in real time, and generate copy variations at a scale your team can't produce manually.

What we optimize
  • Classic Search Ads: Google Ads, Bing Ads (Search, Shopping, Performance Max)
  • Predictive bidding models
  • Copy structured for maximum Quality Score
  • NLP-based semantic segmentation
  • AI Overviews adaptation: budget reallocation when organic click erosion hits

Conversion-Focused Campaign Architecture

Stop optimizing for traffic. Optimize for closed deals.

Every campaign, ad group, and keyword evaluated on one metric: does it generate pipeline that closed?

Campaign structure
  • Top-funnel: Branded search, competitor keywords, informational queries
  • Mid-funnel: Solution keywords, use case searches, demo intent
  • Bottom-funnel: High-intent keywords, pricing searches
  • Retargeting loops: Multi-touch sequences across Search, Display, YouTube, LinkedIn

HyperLocal-AI: Geo-Personalization at Scale

Different locations see different ads—automatically

Generic national campaigns waste budget. HyperLocal-AI generates location-specific ad variations at scale—2.4x better ROAS.

What HyperLocal-AI does
  • Location-specific creative at scale
  • Intelligent budget allocation: money flows to high-converting zones daily
  • Local landing pages: each ad links to geo-optimized pages
  • Performance by location: track CAC, conversion rate, ROAS per city
  • Weather and context triggers for dynamic messaging

HyperLocal-AI:

HyperLocal-AI generates location-specific ad variations at scale and allocates budget to high-converting zones in real time.

More about HyperLocal-AI
Location-specific creative generation at scale
Local landing pages synced with paid search signals
Local landing pages synced with paid search signals
Performance tracking by city, neighborhood, and zone
2.4x ROAS improvement vs. national-only campaigns
Weather and context triggers for dynamic messaging

Implementation Timeline

// Month 1

Foundation & Audit

  • Complete audit of existing campaigns (waste identification, opportunity mapping)
  • Connect ad platforms to CRM for full-funnel attribution
  • Keyword research across all surfaces (classic search + AI placements)
  • Build campaign architecture (top, mid, bottom funnel)
  • Set up HyperLocal-AI (for multi-location businesses)
// Month 2→3

Launch & Optimization

  • Launch campaigns across Google Ads + Bing + AI placements
  • Deploy HyperLocal-AI for location-personalized ads (if applicable)
  • A/B test ad copy, landing pages, offers
  • Daily bid optimization and budget reallocation
  • Track performance: which campaigns feed pipeline
// Month 4→6

Scale & Revenue Attribution

  • Scale winning campaigns and keywords
  • Kill underperformers faster (data accumulates)
  • Expand to new keyword themes and audiences
  • Refine attribution models (which touchpoints predict deals)
  • Long sales cycle deals start closing (tracked back to original ad)
Victoire Baba
Head Of Marketing
Empowill

"Nous sommes très satisfaits de l’accompagnement de Bulldozer dans la conception et le déploiement des campagnes Facebook, Linkedin et Google. L’équipe était réactive, la communication fluide, leur méthode de travail structurée et les résultats au rendez-vous !"

+60%
Coût par lead moyen
13€
Coût par lead moyen
+8
Démo bookées/m
// Stack used
Outbound & ABM
Growth
Michaël Bécheret
Associé gérant
Bilik

"Face à nos enjeux d'acquisition, l'équipe Bulldozer allie une vision stratégique très pertinente, portée par Jordan, à une exécution rigoureuse et efficace, pilotée par Maeldan. Ce tandem nous permet de structurer notre démarche et d'obtenir des résultats probants en quelques semaines. Merci !"

+400
Plus de performance CPA
3x
Plus de performance CPA
+2M
Personnes touchées
// Stack used
Paid marketing
Nicolas Lespinasse
CEO
Abby

"Chez Bulldozer ils savent de quoi ils parlent et inspirent confiance. Ils ont su déployer les bons outils au bon moment et surtout faire monter notre CMO en compétences. Leur accompagnement a été essentiel pour notre croissance, l'optimisation de nos canaux d'acquisition et la mises en place des bons processus internes."

+30%
Des CPL
-50%
Des CPL
100%
Construction de toute la stack growth
// Stack used
Growth
Paid marketing
Sandrine Reboud
Directrice Marketing & Communication
BSB

"Travailler avec Bulldozer a permis d’optimiser notre dispositif d’acquisition, d’affiner notre funnel de vente et d’améliorer nos performances et nos taux de conversion. L'un des aspects les plus marquants a été la création d’une dynamique au sein de notre équipe marketing et d’embarquer le service sales. Grâce aux meetings réguliers et à une gestion de projet rigoureuse, nous avons tous eu l’impression de monter en compétences."

+30%
Des RDV commerciaux.
x7
Des RDV commerciaux.
+220%
De leads générés
// Stack used
Growth
Paid marketing
Adrien Combey
Directeur du développement
La Première Brique

"Bulldozer a su allier expertise technique et vision business pour nous donner une roadmap marketing véritablement actionnable. Leur approche data-driven nous a permis de prioriser nos investissements et d'optimiser notre acquisition de façon mesurable."

+367,3%
Sur le nombre de nouveaux investisseurs
x2
Sur le nombre de nouveaux investisseurs
+43%
d’inscriptions sur la plateforme
// Stack used
Paid marketing
Roland de La Richerie
Responsable de production
Ramonetou

"Avant de travailler avec Bulldozer, nous n'avions pas atteint nos objectifs malgré la refonte du site. Grâce à leur expertise en SEA, nous avons connu une saison exceptionnelle. Aujourd'hui, nous continuons à collaborer avec eux pour optimiser nos performances et remplir nos plannings facilement."

+114%
Du coût total publicitaire
- 44.5%
Du coût total publicitaire
-39%
du CPA moyen global
// Stack used
Paid marketing

Accelerate results

by combining with other solutions

Pipeline Optimization
Full-funnel visibility from first touch to closed-won. Forecast with confidence.
// when to use
If you can't prove which marketing drives revenue
Learn more
CRO
Every page, every funnel, every conversion tracked to closed deals.
// when to use
If you're driving traffic but conversions are stagnating
Learn more
SEO AEO GEO
Google, ChatGPT, Perplexity. Dominate organic discovery post-AI.
// when to use
If your organic visibility is declining as AI search grows
Learn more
Content & Creative Intelligence
AI-powered content production at scale. Brand voice preserved. Pipeline attributed.
// when to use
If your content production can't keep up with demand
Learn more
Paid Social
From spend to closed revenue. Full-funnel social advertising on Meta & LinkedIn.
// when to use
If your social ads generate leads but not revenue
Learn more
Account-Based-Experience
Target accounts that are ready to buy. Fill your pipeline with qualified opportunities.
// when to use
If your sales team struggles with ABX-generated leads
Learn more

Frequently Asked Questions

Can’t find what you’re looking for ?
Contact us here :

jordan@bulldozer-collective.com
How is SEA 2.0 different from traditional Google Ads management?
Traditional agencies optimize for clicks and leads. We optimize for revenue. Plus, we optimize for AI placements that appear above traditional ads. And we deploy HyperLocal-AI for location-personalized campaigns that convert 2.4x better than generic national ads.
What's the minimum budget to work with you?
€10K/month minimum ad spend. Below that, self-service or freelancers are more cost-effective. Our model makes sense when campaign complexity and revenue attribution justify the investment.
How long before we see results?
First leads within 7-14 days of campaign launch. ROAS improvement visible by Month 2-3. Long sales cycle deals close in Month 6-12, but you'll see pipeline building earlier via CRM attribution.
Do you handle creative production?
Yes. We produce ad copy, landing page copy, and creative briefs. For display/video ads, we coordinate with your design team or our creative specialists.
Can you work with our existing Google Ads account?
Yes. We audit what you have, identify waste, implement quick wins, then rebuild or optimize existing campaigns. We don't force account recreation—we work with what's there.
What if our product/service is highly local (multi-location)?
Perfect fit for HyperLocal-AI. We deploy location-personalized campaigns that show different ads based on the searcher's location. Budget automatically flows to high-converting zones. 2.4x better ROAS vs national campaigns.
What about AI placements—how do you optimize for those?
We structure ad copy to be cited by AI engines. When Google shows an AI Overview, your brand appears as a referenced source. This requires specific copy formats, schema markup, and content strategies that most agencies ignore.

Ready to transform your search campaigns?

Book a strategy call
Annonce 16 juin. 25 entreprises. 1 journée pour implémenter l'IA. En savoir plus