Convert more traffic into revenue

You're driving traffic. It's not converting. We fix that. Systematic testing, behavior analysis, and conversion optimization—all tracked to pipeline with Data:Pilot.

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+22%

Average conversion rate improvement in 6 months

2.8x

Average lead quality increase (MQL to SQL conversion)

-38%

Cost per qualified lead reduction

€2.1M

Average pipeline impact from CRO optimizations

Three systems to

Turn traffic into qualified pipeline

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Data-Driven Conversion Analysis

We find friction before we test anything

We analyze behavior data to know what to test. Heatmaps show where users drop off. Session recordings reveal confusion points. Funnel analysis identifies the biggest leaks.

What we analyze
  • Behavior tracking: heatmaps, scroll depth, click patterns, session recordings
  • Funnel analysis: where users drop off at each stage
  • User segmentation: how different traffic sources convert
  • Form analytics: which fields cause abandonment
  • Page performance: load times, mobile experience, technical issues

Systematic Testing & Optimization

We validate every change before deploying it

No changes go live without proof they work. Every hypothesis gets tested. A/B tests run until statistical significance. Winning variations scale across similar pages.

What we test
  • Value proposition: headlines, subheadlines, positioning statements
  • Social proof: testimonials, case studies, client logos, review placement
  • CTAs: button copy, color, placement, size, urgency messaging
  • Form optimization: field count, progressive disclosure, multi-step vs single-step
  • Page structure: content order, section hierarchy, visual flow

Revenue Attribution & Lead Quality

Track conversions to closed deals—not just form fills

Standard CRO stops at lead generated. We track all the way to deal closed. If a test increases form submissions by 20% but those leads never convert to deals, it failed.

What we track
  • Lead-to-opportunity conversion by traffic source and page
  • Opportunity-to-close rate by campaign
  • Deal size by messaging variation
  • Sales cycle length by content path
  • Revenue attribution per optimization

Implementation Timeline

Book Strategy Call
// Month 1

Foundation & Analysis

  • Complete conversion audit (funnel analysis, behavior tracking, friction identification)
  • Install tracking infrastructure (heatmaps, session recordings, form analytics)
  • Connect CRM for lead quality tracking (HubSpot/Salesforce integration)
  • Identify top 10 optimization opportunities (prioritized by expected impact)
  • Baseline metrics established (conversion rates, lead quality, revenue attribution)
// Month 2→3

Testing & Quick Wins

  • Launch first wave of tests (5-8 tests running simultaneously)
  • Implement quick wins (no-brainer fixes that don't need testing)
  • Optimize high-traffic pages first (homepage, top landing pages, pricing page)
  • Form optimization (reduce friction, improve completion rates)
  • Mobile experience improvements (40%+ of traffic is mobile)
// Month 4→6

Scale & Revenue Impact

  • Scale winning variations across similar pages
  • Launch second wave of tests (focus on lead quality, not just volume)
  • Optimize for pipeline, not just conversions
  • Personalization experiments (different messaging for different segments)
  • Continuous iteration on winning patterns
Guillemette Depresle
Cofondatrice et DG
Atoa

"La mission Commando de Bulldozer nous est apparue parfaitement adaptée. Bulldozer nous a accompagné pour réaliser une série de 4 sprints de 7 à 10 jours chacun. Nous avons pu itérer sur les messages, les visuels et les canaux et identifier ceux qui fonctionnaient le mieux."

‍

+1,119
Coût par Lead
-28 %
Coût par Lead
100 %
De l’opération financée.
// Stack used
Brand & Content
Paid marketing
Sandrine Reboud
Directrice Marketing & Communication
BSB

"Travailler avec Bulldozer a permis d’optimiser notre dispositif d’acquisition, d’affiner notre funnel de vente et d’améliorer nos performances et nos taux de conversion. L'un des aspects les plus marquants a été la création d’une dynamique au sein de notre équipe marketing et d’embarquer le service sales. Grâce aux meetings réguliers et à une gestion de projet rigoureuse, nous avons tous eu l’impression de monter en compétences."

+30%
Des RDV commerciaux.
x7
Des RDV commerciaux.
+220%
De leads générés
// Stack used
Growth
Paid marketing
Michaël Bécheret
Associé gérant
Bilik

"Face à nos enjeux d'acquisition, l'équipe Bulldozer allie une vision stratégique très pertinente, portée par Jordan, à une exécution rigoureuse et efficace, pilotée par Maeldan. Ce tandem nous permet de structurer notre démarche et d'obtenir des résultats probants en quelques semaines. Merci !"

+400
Plus de performance CPA
3x
Plus de performance CPA
+2M
Personnes touchées
// Stack used
Paid marketing

Accelerate results

by combining with other solutions

Pipeline Optimization
Full-funnel visibility from first touch to closed-won. Forecast with confidence.
// when to use
If you can't prove which marketing drives revenue
Learn more
SEA 2.0
Google Ads + AI + geo-personalization at scale.
// when to use
If your Google Ads ROAS has plateaued or declined
Learn more
SEO AEO GEO
Google, ChatGPT, Perplexity. Dominate organic discovery post-AI.
// when to use
If your organic visibility is declining as AI search grows
Learn more
Content & Creative Intelligence
AI-powered content production at scale. Brand voice preserved. Pipeline attributed.
// when to use
If your content production can't keep up with demand
Learn more
Paid Social
From spend to closed revenue. Full-funnel social advertising on Meta & LinkedIn.
// when to use
If your social ads generate leads but not revenue
Learn more
Account-Based-Experience
Target accounts that are ready to buy. Fill your pipeline with qualified opportunities.
// when to use
If your sales team struggles with ABX-generated leads
Learn more

Frequently Asked Questions

Can’t find what you’re looking for ?
Contact us here :

jordan@bulldozer-collective.com
What conversion rate improvement should we expect?
Average clients see 15-30% conversion rate improvement over 6 months. Exact impact depends on your starting point, traffic quality, and implementation speed. We guarantee rigorous testing and transparent reporting—not specific percentage lifts.
How long before we see results?
Quick wins (technical fixes, obvious friction removal) show results in 4-8 weeks. Tested optimizations show results in 8-12 weeks. Full CRO impact visible by Month 4-6.
How many tests do you run simultaneously?
5-12 tests running at any time, depending on your traffic volume. More traffic = more tests = faster learning. Sites with less than 10K monthly visitors run fewer tests.
What if a test fails?
Most tests fail or show no significant difference. That's expected. We learn from failures, iterate, and test again. The goal isn't winning every test—it's learning faster than competitors.
Do we need high traffic for CRO to work?
Minimum 5K monthly visitors to run meaningful tests. Below that, focus on quick wins rather than rigorous A/B testing. Above 20K monthly visitors, CRO compounds quickly.
How do you decide what to test?
Data tells us. We analyze behavior (heatmaps, recordings, funnel drop-off), review industry best practices, and prioritize by expected impact × effort. We don't guess—we test hypotheses based on evidence.
What's the difference between CRO and UX design?
UX design focuses on user experience. CRO focuses on conversion. Good CRO includes UX improvements, but every change is measured by conversion impact—not just aesthetics.

Ready to turn your traffic into qualified pipeline?

Book a strategy call
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