Rank everywhere your buyers search

Traditional SEO gets you Google rankings. We get you discovered across all search surfaces—search engines, answer engines, and AI overviews. When your buyers ask questions, you show up with the answer.

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3.2x

Organic traffic increase (average 6 months)

47%

Visibility in AI answer engines (ChatGPT, Perplexity, Claude)

89%

Featured snippet capture rate on target keywords

€2.8M

Average SEO-attributed pipeline in 12 months

Three surfaces

Where buyers discover vendors

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Search Engines (SEO)

The foundation that still drives 60%+ of discovery

Classic search: someone types a query, sees 10 blue links, clicks one. SEO optimizes for rankings, click-through rate, and conversion. This still works—but it's no longer enough.

What we optimize
  • Technical SEO (site speed, mobile, crawlability, schema)
  • On-page SEO (content, keywords, internal linking, meta tags)
  • Off-page SEO (backlinks, domain authority, brand mentions)
  • Local SEO (Google Business Profile, local pack, citations)
  • Conversion SEO (intent matching, page experience, CTAs)

Answer Engines (AEO)

The new discovery layer capturing 30% of searches

Your prospects don't Google anymore—they ask ChatGPT. If you're not in ChatGPT's training data or cited sources, you don't exist.

What we optimize
  • Structured content for AI parsing (clear answers, definitions, comparisons)
  • Source citation signals (authoritative content, cited by others)
  • Conversational intent matching (natural language, Q&A format)
  • Context richness (background, use cases, pros/cons clearly stated)
  • Fresh content signals (recent publication, regular updates)

Generative Engines (GEO)

AI summaries that appear above traditional results

Google now shows AI-generated summaries at the top of results for 40% of queries. If you're not in the AI Overview, you lose 40% of potential clicks.

What we optimize
  • Direct answer formatting (concise, clear, quotable statements)
  • Multi-angle coverage (answer from multiple perspectives)
  • Entity optimization (clear definitions of who you are, what you do)
  • Snippet-worthy content (tables, lists, step-by-step guides)
  • Semantic context (related topics, synonyms, associated concepts)

Implementation Timeline

Book Strategy Call
// Month 1→3

Foundation & Quick Wins

  • Complete technical SEO audit and fixes
  • Keyword research across all three surfaces (SEO, AEO, GEO intent)
  • Content gap analysis (where you're invisible vs competitors)
  • On-page optimization (existing pages upgraded for multi-surface visibility)
  • Schema markup implementation (structured data for AI parsing)
// Month 3→6

Content Velocity & Authority Building

  • High-velocity content production (30-50 articles monthly via Content:Scale)
  • Answer-focused content (direct responses to buyer questions)
  • Comparison and alternative pages (rank for competitor alternatives)
  • Backlink acquisition (domain authority building)
  • Featured snippet optimization (capture position zero)
// Month 6→12

Dominance & Revenue Attribution

  • Scale winning content formats
  • Expand to related keywords and topics
  • Refresh underperforming content
  • Track SEO to pipeline with Data:Pilot
  • Quarterly content and ranking reviews
Claire Vargel
CMO
Teamstarter

"La collaboration avec Bulldozer Paid nous permet de concevoir de nouveaux axes de communications, de diversifier nos canaux, de tester et de créer des messages percutants pour notre cible. La grande disponibilité des équipes est une réelle force."

+62%
Leads qualifiés/m
+15%
Leads qualifiés/m
0,9%
CTR de moyenne (Meta et LinkedIn)
// Stack used
Paid marketing
Growth
Marvin Cadoret
Head of Growth
Orus

"Travailler avec l'équipe de Bulldozer est une expérience enrichissante. Leur méthode et expertise en SEO ont vraiment boosté notre présence en ligne. Avec leur aide, on a pu bien structurer notre stratégie de contenu et mettre en place des processus durables."

+60%
Contenus / semaine
+10
Contenus / semaine
+400
Mots-clés dans le top 10 des résultats de recherche.
// Stack used
SEO
Marie Lhermitte
Head of B2B Marketing
Doctolib

"Une équipe d'experts freelance a réalisé un audit complet de nos canaux, proposant des pistes d'améliorations concrètes et chiffrées. Bulldozer est également en mesure de nous accompagner dans l’implémentation des recommandations grâce à son collectif de freelance. J'apprécie particulièrement cette offre, que nous mettons en place sur certains canaux pour débloquer une mise en œuvre plus rapide des plans d'action."

15M€
D'hausse incrémentale
32%
D'hausse incrémentale
35%
De taux de closing vs 22%
// Stack used
Growth

Accelerate results

by combining with other solutions

Pipeline Optimization
Full-funnel visibility from first touch to closed-won. Forecast with confidence.
// when to use
If you can't prove which marketing drives revenue
Learn more
CRO
Every page, every funnel, every conversion tracked to closed deals.
// when to use
If you're driving traffic but conversions are stagnating
Learn more
SEA 2.0
Google Ads + AI + geo-personalization at scale.
// when to use
If your Google Ads ROAS has plateaued or declined
Learn more
Content & Creative Intelligence
AI-powered content production at scale. Brand voice preserved. Pipeline attributed.
// when to use
If your content production can't keep up with demand
Learn more
Paid Social
From spend to closed revenue. Full-funnel social advertising on Meta & LinkedIn.
// when to use
If your social ads generate leads but not revenue
Learn more
Account-Based-Experience
Target accounts that are ready to buy. Fill your pipeline with qualified opportunities.
// when to use
If your sales team struggles with ABX-generated leads
Learn more

Frequently Asked Questions

Can’t find what you’re looking for ?
Contact us here :

jordan@bulldozer-collective.com
How is this different from traditional SEO?
Traditional SEO optimizes for Google's algorithm. We optimize for how buyers actually search in 2026: Google (50%), ChatGPT/Perplexity (30%), AI Overviews (20%). If you only do SEO, you're invisible to half your market.
How long before we see results?
Quick wins (technical fixes, on-page optimization) show results in 4-8 weeks. New content starts ranking in 8-12 weeks. Full organic traffic growth visible by Month 4-6. AI engine citations appear by Month 3-6 as content accumulates.
Can you guarantee rankings?
No. Anyone who guarantees #1 rankings is lying. We guarantee: rigorous methodology, transparent reporting, continuous optimization. Results depend on competition, domain authority, and market dynamics.
What if our industry is highly competitive?
We specialize in competitive B2B markets (SaaS, fintech, HR tech, professional services). Strategy adjusts: long-tail keywords first, authority building through content, alternative/comparison pages to capture competitor traffic.
Do we need to create all new content?
No. We start by optimizing existing pages for multi-surface visibility. Then we identify content gaps and produce new pieces. Most clients need both: upgrade what exists, create what's missing.
How much content do we need to produce?
Depends on market competitiveness and current content volume. Typical B2B company needs 30-50 new pages quarterly to compete. We handle production through Content:Scale so you don't need to hire writers.
What about local SEO?
Included for multi-location businesses. We optimize Google Business Profiles, local pack rankings, and geo-targeted content. For heavy local focus, combine with HyperLocal-AI.
How do you handle technical SEO?
Technical audit in Month 1. Critical fixes implemented immediately (site speed, mobile, crawl errors). Ongoing technical monitoring included. For complex technical issues, we deploy dedicated technical SEO specialists.

Ready to rank everywhere buyers search?

Book a strategy call
Annonce 16 juin. 25 entreprises. 1 journée pour implémenter l'IA. En savoir plus