OUR METHODOLOGY

Our ROI-driven content strategy to fuel your conversion funnel in Nantes

Editorial strategy, content production, distribution, ongoing optimization.

Current content analysis

A diagnostic of your content strategy: post performance and high-conversion-potential topics. We evaluate organic traffic by article and gaps in your editorial coverage, tailored to the Nantes audience.

Content marketing strategy

High-value content creation

Editorial production: long-form content written, SEO articles published on a regular cadence, premium resources created, and newsletters designed. Every piece is optimized for search and built with internal links.

Publishing and distribution

Phased rollout with test content to validate high-potential topics and measure the impact on traffic and leads. Regular tracking by editorial format and channel, with monthly reporting and concrete adjustments.

Continuous content optimization

Continuous improvement and scaling of editorial production, with regular monitoring of business impact and ROI. We track performance in real time and surface new high-potential topics, with a dedicated point of contact.

Our content marketing mastery, built to fuel your acquisition funnelStrategic content, editorial production, SEO optimization, diverse formats, editorial calendar, lead generation, content distribution, expert articles, premium resources, ROI measurement

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Content marketing

We turn content into an acquisition channel in Nantes with useful topics, consistent production, and distribution tied to your business goals.

Content strategy

We define a content strategy in Nantes that connects audience needs, brand expertise, formats, distribution, and pipeline contribution.

Editorial strategy

We build an editorial strategy in Nantes that prioritizes the right topics, formats, and publishing pace based on your business goals.

SEO-optimized content

We design SEO-optimized content in Nantes that gains visibility without losing clarity, depth, or the ability to convert.

Content distribution

We organize content distribution in Nantes to extend its shelf life, reach the right audiences, and get more results from the same production.

Content Marketing

Content Strategy

Editorial Strategy

SEO Content

Content Distribution

Content Production

Content Audit

Topic Clusters

Editorial Calendar

Keyword Research

Our team

Your growth-focused content marketing team in Nantes

Content strategists in Nantes who build the content ecosystem that generates leads and qualified customers. We develop your editorial pillars, tone of voice, and signature formats. Smart repurposing and omnichannel distribution.

Killian

Rédacteur

Lucie

Marketing Expert

Marine

Consultante en stratégie de Communication & Digital

Alexandre

Consultant SEO & Head of SEO

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The Bulldozer Way

Our content solutions & certifications, designed to feed your acquisition funnel effectively

A diagnostic of your content strategy, an analysis of your publishing performance, and identification of high-conversion-potential topics. We reveal the content missing from your funnel.

Optimize my editorial production

SEO

Semrush

HubSpot

WordPress

Canva

Google Analytics 4

Grammarly

Buffer

Notion

Ahrefs

Trello

Semrush Content Marketing

Yoast SEO

Webflow

SEO

Semrush

HubSpot

WordPress

Canva

Google Analytics 4

Grammarly

Buffer

Notion

Ahrefs

Trello

Semrush Content Marketing

Yoast SEO

Webflow

SEO

Semrush

HubSpot

WordPress

Canva

Google Analytics 4

Grammarly

Buffer

Notion

Ahrefs

Trello

Semrush Content Marketing

Yoast SEO

Webflow

SEO

Semrush

HubSpot

WordPress

Canva

Google Analytics 4

Grammarly

Buffer

Notion

Ahrefs

Trello

Semrush Content Marketing

Yoast SEO

Webflow

Nantes

Nantes Digital Week has become the must-attend annual tech event in western France, with hundreds of sessions

3x

more leads generated by content marketing than traditional outbound — usually at a lower acquisition cost

Optimize my editorial production

Roland de La Richerie,

Production Manager

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%

Conversions

- 44.5%

total advertising cost

-39%

Average global CPA

// Stack used

Paid marketing

Michaël Bécheret,

Managing partner

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400

qualified prospects/month

Better CPA performance

+2M

People reached

// Stack used

Paid marketing

Marie Lhermitte,

Head of B2B Marketing

We reached out to Bulldozer for a growth audit of healthcare professional acquisition on the French market. A team of freelance experts conducted a full audit of our channels, providing concrete and quantified improvement opportunities. They also shared best practices and benchmarks from similar companies, helping us identify blind spots, optimize our sales & marketing strategy, and stay up to date with innovation. Bulldozer is also able to support us in implementing the recommendations through its freelance collective. I particularly value this offering, which we are setting up on certain channels to unlock faster execution of the action plans.

1M€

in pipeline generated

+12%

in conversion

55%

of GEO share of voice

// Stack used

Growth

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

How do I measure the effectiveness of my content strategy, and which KPIs should I prioritise?

Measure your content's effectiveness through KPIs at three levels: visibility (organic traffic, impressions, keyword rankings), engagement (time on page, bounce rate, social shares, comments), and conversion (leads generated, MQLs, opportunities created, revenue attributed). Track cost per lead from content marketing versus other channels. Use Google Analytics 4 for behaviour, your CRM for commercial attribution, and tools like Hotjar to understand real engagement with your content.

How do you build an effective editorial calendar and keep up the pace over time?

Build an effective editorial calendar by setting a realistic, sustainable frequency, identifying 3-5 strategic content pillars, planning at least 3 months ahead, building in flexibility for breaking news, and varying your formats. Keep up the pace by dedicating fixed resources, creating effective processes with templates, preparing evergreen content in advance, batching production, and measuring engagement to adjust course. Use tools like Notion, Airtable or CoSchedule to visualise and collaborate. Structure your pipeline into: validated ideas, content in production, ready to publish, published, and performance metrics. A weekly one-hour editorial review, plus 2-3 hours of monthly planning. Two excellent pieces a month, sustained, beats ten abandoned after three months. Consistency beats occasional intensity. Build in a 20% buffer for the unexpected and for new opportunities.

Where does SEO fit into my content strategy, and how do you keep them in sync?

SEO sits at the centre of your content strategy: it should guide 70-80% of your content production by identifying high-potential topics (search volume, difficulty, intent), shaping the structure and keywords of your content, and prioritising topics by potential ROI. Keep them in sync by starting every piece of content with keyword research, building editorial calendars around SEO opportunities, optimising every piece of content for search from the moment it's written (not afterwards), and measuring the SEO performance of every piece to adjust course. The remaining 20-30% can be non-SEO content (news, thought leadership, community engagement), but the majority should serve your organic visibility. SEO without quality content fails; content without SEO stays invisible.

How do I build a reliable predictive scoring system without a data scientist on the team?

Building a reliable predictive scoring system without a data scientist means using the scoring features already built into your CRM/marketing automation platform (HubSpot, Salesforce and Pardot all have native scoring), defining basic scoring criteria (demographic plus behavioural), and using no-code tools like Clearbit, MadKudu or 6sense that score automatically. Make it reliable by starting simple with 5-10 obvious criteria (company size, industry, job title, pages viewed, emails opened), calibrating with your sales team (what makes a good lead, in their view), testing against historical data (what scores did leads who actually converted have), adjusting the weightings progressively, and regularly validating against sales feedback (are the leads scored as hot actually converting). A well-calibrated basic scoring model beats a complex, badly configured one. Start at around 70% accuracy and improve from there. Simple formula: score = (fit criteria x 0.4) + (engagement criteria x 0.6).

How do I build automated lead nurturing that still feels personal and human?

Building personalised automated lead nurturing means segmenting finely (behaviour, demographics, engagement), creating scenarios based on triggers and actions (a download, a page visit, a score change), dynamically personalising content (name, company, industry, interests), varying formats and channels (email, SMS, retargeting, notifications), and keeping human touchpoints at the key moments (sales calls, personalised emails). Stay human by writing conversational emails (not corporate and robotic), allowing direct replies (not no-reply addresses), spotting buying signals to trigger sales intervention, adding personal surprises (gifts, specific references), and regularly asking for feedback. The best nurturing programmes combine intelligent automation (scale, consistency, optimal timing) with a human touch (authenticity, empathy, flexibility). A common mistake: over-automating and coming across as robotic, instead of using automation to trigger human intervention at the right moment. Tools: HubSpot, Marketo, ActiveCampaign for sophisticated nurturing. Conversion rate with good nurturing: 5-15%, versus 1-3% without.

Content Marketing agency in Nantes: turn your content into a qualified lead machine

Our ROI-driven content strategy to fuel your conversion funnel in Nantes

Our content marketing mastery, built to fuel your acquisition funnelStrategic content, editorial production, SEO optimization, diverse formats, editorial calendar, lead generation, content distribution, expert articles, premium resources, ROI measurement

Your growth-focused content marketing team in Nantes

Our content solutions & certifications, designed to feed your acquisition funnel effectively

Nantes

3x

Frequently asked questions

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