CRO Agency in Lyon

Turn your visitors into customers.

In Lyon, your site generates traffic but not enough conversions. Bulldozer Collective turns your visitors into customers with a CRO approach combining UX analysis, rigorous testing, and continuous optimization.

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OUR METHODOLOGY

Our method for turning your visitors into customers in Lyon

Form, landing page and conversion funnel optimization. We make every visit to your site count.

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Landing page audit

A full audit of your landing pages, analyzing opportunities to improve performance and identifying elements to optimize. The analysis evaluates your current landing pages and quantifies the potential conversion rate gains.

Conversion path architecture

A full audit of your landing pages, analyzing opportunities to improve performance and identifying elements to optimize. The analysis evaluates your current landing pages and quantifies the potential conversion rate gains.

Activating and optimizing CRO journeys

Operational CRO rollout in Lyon: analytics tools configured, experiments launched, UX optimizations published, and conversion data synced. Continuous optimization to improve journey efficiency.

Continuous testing after real-world rollout

Rolling out CRO in Lyon, running tests on CTAs, forms, and content, with ongoing real-world performance analysis. Fast iteration lifts overall conversion.

Ongoing optimization of user journeys

Industrializing CRO optimizations in Lyon with continuous analysis of behavioral data, prioritizing high-potential tests, and phased rollout of validated improvements. Performance strengthens over time.

CRO: our know-how toturn your visitors into customers in Lyon

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Conversion rate optimization

We optimize conversion paths in Lyon to turn more visitors into leads or customers — without relying solely on a bigger acquisition budget.

Experimentation

We structure an experimentation program in Lyon with prioritized hypotheses, measurable tests, and decisions based on results, not intuition.

User research

We conduct user research in Lyon to understand the expectations, obstacles, and real usage patterns that should guide your CRO strategy.

Funnel analysis

We analyze every stage of your funnel in Lyon to pinpoint drop-off, quantify its impact, and prioritize the highest-potential fixes.

A/B testing

We run A/B tests in Lyon on the elements that influence decisions, then roll out only the variants with statistically proven impact.

Conversion Rate Optimization

Experimentation

User Research

Funnel Analysis

A/B Testing

Behavioral Analytics

Session Recording

Form Optimization

User Testing

Conversion Tracking

Our team

Your CRO consultants in Lyon

Certified CRO consultants who grow your performance in Lyon. We use analytics data, session recordings, and user surveys.

Jean

Head of Growth

Léa

CRO / CFO

Pierre

CRO & Growth Marketing

Élise

Data Analyst

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The Bulldozer Way

Our A/B testing tools & certifications

built to turn hypotheses into results

Request a CRO quote

Semrush

SimilarWeb

LinkedIn Ads

Google Analytics 4

Adobe Suite

Figma

Canva Pro

Later

Google Optimize

CXL Institute CRO

Conversion Rate Optimization

VWO

Hotjar

Adobe XD

Semrush

SimilarWeb

LinkedIn Ads

Google Analytics 4

Adobe Suite

Figma

Canva Pro

Later

Google Optimize

CXL Institute CRO

Conversion Rate Optimization

VWO

Hotjar

Adobe XD

Semrush

SimilarWeb

LinkedIn Ads

Google Analytics 4

Adobe Suite

Figma

Canva Pro

Later

Google Optimize

CXL Institute CRO

Conversion Rate Optimization

VWO

Hotjar

Adobe XD

Semrush

SimilarWeb

LinkedIn Ads

Google Analytics 4

Adobe Suite

Figma

Canva Pro

Later

Google Optimize

CXL Institute CRO

Conversion Rate Optimization

VWO

Hotjar

Adobe XD

Lyon

is home to 28 certified CRO agencies (including Converteo Lyon and Kameleoon) employing 320 experts. Average uplifts of 35%, generating €45M in incremental revenue.

1-2%

of conversions lost per second of load-time delay — a critical issue for sites in Lyon

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Guillemette Depresle

Co-founder and CEO

"Bulldozer's Commando engagement turned out to be a perfect fit. Bulldozer supported us through a series of 4 sprints of 7 to 10 days each. We were able to iterate on messages, visuals and channels, and pinpoint what worked best."

‍

+1,119

Leads (MQL + SQL)

-28 %

Cost per lead

100 %

Of the offering funded.

// Stack used

Brand & Content

Paid marketing

Michaël Bécheret,

Managing partner

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400

qualified prospects/month

3x

Better CPA performance

+2M

People reached

// Stack used

Paid marketing

Sandrine Reboud,

Marketing & Communications Director

Working with Bulldozer helped us optimize our acquisition system, refine our sales funnel, and improve our performance and conversion rates. One of the most impactful aspects was the creation of momentum within our marketing team and the ability to bring the sales team on board. Thanks to regular meetings and rigorous project management, we all felt that we were leveling up.

+30%

Revenue

x7

Sales meetings

+220%

Leads generated

// Stack used

Growth

Paid marketing

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

How does a CRO agency in Lyon manage the continuous optimisation of conversion performance?

By relying on behavioural data and prioritising tests according to their potential impact.

How do you structure adjustments after a period of intensive optimisation?

By stepping up ongoing monitoring of critical levers and fine-tuning alert thresholds.

How do you structure CRO experiments without disrupting the existing user experience?

By isolating tests to controlled traffic segments and limiting initial exposure.

How do you turn user behaviour analysis into concrete, measurable CRO optimisations?

By combining analytics data, browsing signals and observed friction points.

Turn your visitors into customers.

Our method for turning your visitors into customers in Lyon

CRO: our know-how toturn your visitors into customers in Lyon

Your CRO consultants in Lyon

Our A/B testing tools & certifications

Lyon

1-2%

Frequently asked questions

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