Building a digital strategy for the Cote d'Azur aimed at a premium clientele means: asserting an upmarket positioning across all your content, creating a digital experience that matches expectations (flawless UX, premium visuals), finely targeting affluent audiences (geolocation, luxury interests), building partnerships with premium brands, and paying particular attention to personal branding. Activate influencer marketing with luxury profiles, create exclusive events, and offer an exceptional level of customer service with deep personalisation.

Align marketing and sales by jointly defining your ICP, lead-qualification criteria, SLAs between the two teams, shared goals and shared KPIs. Share ownership of revenue, build unified reporting, hold regular reviews, and reward people against shared objectives. Misalignment costs businesses 10% of revenue. Process: define MQL/SQL jointly, put a contractual SLA in place, set shared revenue targets, build unified dashboards, run weekly syncs and monthly retrospectives, and align incentives. Common mistakes: marketing owning leads while sales handles closing in isolation; no regular communication; fuzzy MQL/SQL definitions; conflicting goals; siloed reporting. Solutions: make shared revenue the North Star, define qualified leads jointly, set a clear SLA for sales response times, build a feedback loop from sales back to marketing on lead quality, and attribute revenue jointly. Tools: a CRM integrated with marketing automation, shared dashboards, common Slack channels. Alignment generates an extra 20% in revenue according to industry studies. Invest the time in alignment - the ROI is huge. Start with a few syncs and build the collaboration up from there.