Digital Strategy Agency in Lyon

Roadmap with numbers,
measurable milestones, predictable ROI.

Bulldozer Collective turns your digital strategy into a profitable action plan for your business in Lyon. Our specialized agency in Lyon helps companies across Lyon and the Auvergne-Rhône-Alpes region with their digital transformation, obsessed with one thing: measurable results.

Get my custom strategy audit
Free Intro Call
OUR METHODOLOGY

Digital Strategy agency in Lyon: structure your digital presence to maximize acquisition and conversion

At the confluence of the Rhône and Saône, a major economic and tech hub, your digital strategy determines how fast you can scale. Our agency builds a coherent action plan that syncs your acquisition channels and optimizes your conversion journeys.

Assess my digital ROI
Digital strategy diagnostic

A diagnostic of your digital presence, analyzing your budget allocation and flagging underperforming channels to redirect. The audit measures ROI per channel, reviews your SEO, paid media, content, and social performance, and studies your market in Lyon.

Integrated digital strategic plan

A diagnostic of your digital presence, analyzing your budget allocation and flagging underperforming channels to redirect. The audit measures ROI per channel, reviews your SEO, paid media, content, and social performance, and studies your market in Lyon.

Digital rollout and optimization

Digital initiatives deployed: multi-channel campaigns launched, content published on schedule, technical optimizations applied. Every action is coordinated across channels, measured against KPIs, and adjusted to improve ROI.

Launch and strategic testing

We phase in with pilot initiatives that validate the digital strategy and measure how your acquisition channels work together. Continuous monitoring analyzes results by channel, with monthly reporting that turns data into adjustments.

Ongoing digital improvement

Continuous optimization of your digital strategy with monthly reviews that analyze performance in real time and adjust initiatives to keep profitability at its peak, with a dedicated strategy consultant as your point of contact.

Our digital know-how, built to synchronize all your acquisition channelsIntegrated digital strategy, channel orchestration, ROI optimization, performance management, SEO-paid search-social coordination, resource allocation, digital roadmap, channel synergies, unified reporting, sustainable growth

Book a Call
Digital strategy

We build a digital strategy in Lyon that ranks channels, investments, and priorities by their expected impact on your growth.

Marketing strategy

We build a clear marketing strategy in Lyon, aligned with your revenue goals, priority segments, and the channels that actually generate demand.

Channel strategy

We define the role of each channel in Lyon - its goals, audiences, and metrics - to avoid spreading efforts thin and duplicating investment.

Customer journey

We map the customer journey in Lyon to identify decision moments, experience breakdowns, and the actions that can accelerate conversion.

Omnichannel marketing

We coordinate marketing channels in Lyon to deliver a consistent experience, share the data that matters, and move every contact forward without friction.

Digital Strategy
Marketing Strategy
Channel Strategy
Customer Journey
Omnichannel Marketing
Marketing Automation
Paid Media
SEO
Analytics Reporting
Conversion Strategy
0005
0010
0015
0020
0025
0035
0040
0045
0050
0055
0060
0065
0070
0075
0080
0085
0090
0095
Our team

Your digital management specialists in Lyon

Digital transformation experts in Lyon who define the vision, goals, and action plan for your digital strategy. We align marketing, sales, and product on one shared roadmap.

François
François
Growth Manager
Gabriel
Gabriel
GTM & Vibe Coding Engineer
Huy-Vu
Huy-Vu
Growth manager
Sofiane
Sofiane
Head of Growth
cursor yellow
Book a call
The Bulldozer Way

Our digital tools & certifications, designed to sync all your marketing channels

A strategic diagnostic of your digital presence, analysis of your budget allocation, and identification of underperforming channels. We flag the investments to redirect.

Maximize my digital ROI
Semrush
Google Ads
Meta Ads
Google Analytics 4
HubSpot
Google Tag Manager
Facebook Business Suite
Salesforce
ActiveCampaign
Looker Studio
Pipedrive
Monday.com
HubSpot Marketing Software
Sendinblue
Semrush
Google Ads
Meta Ads
Google Analytics 4
HubSpot
Google Tag Manager
Facebook Business Suite
Salesforce
ActiveCampaign
Looker Studio
Pipedrive
Monday.com
HubSpot Marketing Software
Sendinblue
Semrush
Google Ads
Meta Ads
Google Analytics 4
HubSpot
Google Tag Manager
Facebook Business Suite
Salesforce
ActiveCampaign
Looker Studio
Pipedrive
Monday.com
HubSpot Marketing Software
Sendinblue
Semrush
Google Ads
Meta Ads
Google Analytics 4
HubSpot
Google Tag Manager
Facebook Business Suite
Salesforce
ActiveCampaign
Looker Studio
Pipedrive
Monday.com
HubSpot Marketing Software
Sendinblue

Lyon

Lyon brings together major corporations and the academic ecosystem through Systematic Paris Region, which has opened a Lyon office

87%

of marketers rate their digital strategy as very effective or effective, according to Adobe 2024

Maximize my digital ROI
Roland de La Richerie,
Production Manager
Roland de La Richerie,

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%
Conversions
- 44.5%
total advertising cost
-39%
Average global CPA
// Stack used
Paid marketing
Michaël Bécheret,
Managing partner
Michaël Bécheret,

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400
qualified prospects/month
3x
Better CPA performance
+2M
People reached
// Stack used
Paid marketing
Emmanuelle Benoliel,
CMO
Emmanuelle Benoliel,

The forecast carried out by Bulldozer helped us better understand our weaknesses and opportunities. Their strategic recommendations and PLG expertise saved us months and enabled us to implement a precise roadmap.

+18 %
in conversion on the Self-Serve funnel
-22 %
in acquisition cost (CAC) on SEA channels
+30 %
in qualified SEO traffic (Product-Led SEO)
// Stack used
Growth
Paid marketing
SEO
Outbound & ABM

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
How do I orchestrate all my digital channels effectively and create synergies between them?
Map out the real customer journey, define the role each channel plays, and put cross-channel tracking in place so you can attribute correctly. Synergies come from smart sequencing.
How do I prioritise my digital investment on a limited budget and maximise my ROI?
Suggested split: 40% SEO, 30% conversion optimisation, 20% organic content, 10% paid testing. Avoid spreading yourself thin - focus on 2-3 channels you can master.
How do you build marketing dashboards that are genuinely actionable and avoid information overload?
One page, one objective: limit each view to 5-7 KPIs and automate anomaly alerts. A good dashboard answers three questions - where do I stand, what's the trend, and what should I do next.
How do you build a rigorous A/B testing strategy and avoid common methodological mistakes?
Test one change at a time, calculate the sample size you need, and stick to a minimum test duration (1-2 weeks). Accept that 70-80% of tests will fail - that's normal.
How do you build a privacy-first marketing culture without sacrificing personalisation?
Adopt privacy by design, minimise the data you collect, and make the most of your first-party and zero-party data. Privacy-first brands perform better in the long run.

Popular related articles

Conversion Rate Optimization (CRO): The B2B Guide to Supercharge Your Conversions
December 12, 2025
CRO
Killian Drecq
Conversion Rate Optimization (CRO): The B2B Guide to Supercharge Your Conversions
How to Build a Prospecting Plan That Converts?
October 30, 2025
Growth
Killian Drecq
How to Build a Prospecting Plan That Converts?
SEO Support: How to Steer Your SEO Strategy for Sustainable Growth
September 23, 2024
SEO
Charlotte Nowak
SEO Support: How to Steer Your SEO Strategy for Sustainable Growth