Google Ads Agency in Besançon

Every euro invested,
a measured result.

Bulldozer Collective turns Google Ads into a profitable acquisition lever. Our Google Partner-certified team builds search campaigns that generate qualified leads at a controlled cost.

OUR METHODOLOGY

Google Ads in Besançon: from qualified click to signed customer

In Besançon, your prospects are searching for your services on Google. Result: +47% conversion rate in 5 months.

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Targeted audience analysis

An audit of your Google Ads campaigns, with an analysis of the opportunities from systematic A/B testing. We evaluate your current experimental approach, flag the opportunities for structured testing, and quantify the potential optimization gains.

Google Ads campaign management

An audit of your Google Ads campaigns, with an analysis of the opportunities from systematic A/B testing. We evaluate your current experimental approach, flag the opportunities for structured testing, and quantify the potential optimization gains.

Rolling out Google Ads ad campaigns

Rolling out Google Ads programs in Besançon: accounts and keywords configured, campaigns structured, ads published, and related pages put into production. Continuous optimization to stabilize media delivery.

Endurance testing and targeted adjustments

Google Ads programs roll out in Besançon with progressive tests activated on keywords and messaging, performance data collected in a structured way. Continuous monitoring improves stability.

Continuous optimization of Google Ads performance in Besançon

Performance reinforcement for Google Ads in Besançon, with daily hands-on campaign management, progressive keyword optimization, and protected committed budgets. This continuous optimization keeps results stable for good.

Google Ads: our expertise inbuild a profitable paid search strategy in Besançon

Google Ads

We structure and manage your Google Ads campaigns in Besançon to capture high-intent searches and turn your media budget into measurable conversions.

Paid search

We cover the most profitable search queries in Besançon with a Paid Search structure built to maximize relevance, Quality Score, and post-click conversion.

Search campaigns

We build Search campaigns in Besançon around the intents closest to purchase, with ads and landing pages aligned to each query.

Conversion tracking

We make conversion tracking reliable in your Google Ads strategy in Besançon, so every campaign ties back to the leads, sales, and revenue it actually generates.

Landing page optimization

We optimize your landing pages in Besançon, refining the promise, hierarchy, trust signals, forms, and speed to convert more of your existing traffic.

Google Ads
Paid Search
Search Ads
Conversion Tracking
Landing Page Optimization
Shopping Ads
Ad Copywriting
Ecommerce Advertising
Attribution
Feed Optimization
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Our team

Your team of Google Ads experts in Besançon

B2B Google Ads specialists accelerating your acquisition in Besançon. We handle advanced tracking, micro-conversions, and RLSA. CPL tracked closely.

Pauline
Pauline
Experte SEA & SMA Growth marketing manager & Experte Acquisition
Sébastien
Sébastien
Spécialiste Ads B2B
Charlène
Charlène
Traffic Manager SEA & SMA
Rémy
Rémy
Growth Manager
cursor yellow

Our Google Ads tools & certifications

designed to target queries with strong commercial value

Google Ads
SEA
Google Merchant Center
Google Analytics 4
Google Tag Manager
Looker Studio
Canva Pro
WordPress
Google Ads
SEA
Google Merchant Center
Google Analytics 4
Google Tag Manager
Looker Studio
Canva Pro
WordPress
Google Ads
SEA
Google Merchant Center
Google Analytics 4
Google Tag Manager
Looker Studio
Canva Pro
WordPress
Google Ads
SEA
Google Merchant Center
Google Analytics 4
Google Tag Manager
Looker Studio
Canva Pro
WordPress

Besançon

drives precision-manufacturing Google Ads search around "watchmaking," "screw machining," and "precision machining," with cost per lead of €95.

$4.66

of SMBs like those in Besançon use Google Ads to win new customers

Romain Baer
CEO
Romain Baer

Bulldozer Collective and the Commando mission were the perfect cocktail for Addingwell. As a fast-growing startup, we needed to make quick decisions — and to do so, we needed senior expertise in media campaign management, maximum testing, and fast analysis.

And of course, all of this without having this level of resource internally. Mission accomplished, with a reduction of more than 50% in the cost of our acquisition solution licenses, as well as an effective always-on campaign plan combining LinkedIn, Facebook and outbound for lead generation. Finally, I’d like to thank the Bulldozer team for their responsiveness and the quality of their reports.

+196
leads/month
-50%
outbound cost
2
new funnels scaled
// Stack used
Outbound & ABM
David Remaud,
CMO
David Remaud,

The Bulldozer teams were very quickly able to identify dysfunctions and areas for improvement to generate short- and medium-term results. Their methodical approach, combining external analysis and internal interviews, provided valuable insights to support our initiatives. Bulldozer was a key partner in transforming our outbound approach.

+20 %
in outbound conversion rate
+35 %
more international leads generated
-25 %
in lead processing time (CRM)
// Stack used
Growth
SEO
Outbound & ABM
Phillipine Roy,
Co-founder
Phillipine Roy,

"Working with Bulldozer not only helped us structure our acquisition, it also made us realize how important a solid sales process is. That's why we decided to keep working with Bulldozer."

×3
Reduction in cost per lead (CPL)
1000
Qualified leads
3%
Cost per lead (CPL)
// Stack used
Growth
Paid marketing

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
How does a Google Ads agency in Besançon adjust campaigns to deliver measurable results?
By refining ad group granularity and aligning it with landing pages.
How do you structure adjustments after several rounds of optimisation?
By gradually diversifying points of impact and stabilising the dominant levers.
How do you reconfigure Performance Max without diluting existing Search performance?
By prioritising optimisations based on their real business contribution and role in the funnel.
How do you adjust Google Ads strategy after analysing actual search terms?
Through a continuous, ROI-focused optimisation approach.
How do you adapt Google Ads strategy when objectives shift from traffic to conversion?
By refocusing on high-intent queries and action-oriented ads.