OUR METHODOLOGY

The levers of a Google Ads agency in Lille built to optimize

Intent-based targeting, negative keyword exclusions, automation.

Bidding strategy definition

Choosing the bidding strategy that fits your goals in Lille: Maximize Conversions, target CPA, target ROAS, or manual bidding. We pick the approach that matches your maturity and your goals.

Intent-based structuring

Choosing the bidding strategy that fits your goals in Lille: Maximize Conversions, target CPA, target ROAS, or manual bidding. We pick the approach that matches your maturity and your goals.

Quality Score optimization

Systematic work to raise Quality Score: ad relevance maximized, landing page experience optimized, click-through rate improved. A higher Quality Score cuts your costs and improves your ad positions.

Exclusion management

We add negative keywords continuously to block unqualified traffic, cut underperforming Display placements, and refine audiences to target only high-value prospects. We cut the waste.

Smart automation

Automated rules to adjust bids, scripts to catch anomalies, alerts to monitor performance. Automation frees up time for strategy while keeping you in control.

Every Google Ads lever our agency optimizes in Lille to cut your costs and increase your conversionsFrom Lille, we improve your Quality Score, test ads continuously, and adjust bids in real time to make every euro count. The goal: peak performance, click by click.

Book a Demo

Google Ads

We structure and manage your Google Ads campaigns in Lille to capture high-intent searches and turn your media budget into measurable conversions.

Paid search

We cover the most profitable search queries in Lille with a Paid Search structure built to maximize relevance, Quality Score, and post-click conversion.

Search campaigns

We build Search campaigns in Lille around the intents closest to purchase, with ads and landing pages aligned to each query.

Conversion tracking

We make conversion tracking reliable in your Google Ads strategy in Lille, so every campaign ties back to the leads, sales, and revenue it actually generates.

Retargeting

We deploy retargeting scenarios in Lille tailored to engagement level, to re-engage audiences without overexposure or budget dilution.

Google Ads

Paid Search

Search Ads

Conversion Tracking

Retargeting

Shopping Ads

YouTube Ads

Ecommerce Advertising

Attribution

Feed Optimization

Our team

The Google Ads team that boosts your performance in Lille

Quality Score improvement and daily optimization experts in Lille.

Sébastien

Spécialiste Ads B2B

Charlène

Traffic Manager SEA & SMA

Kélian

Expert Paid

Toufik

Growth Manager Paid

Book a call

The Bulldozer Way

Our Google Ads support tools & certifications, designed to improve your performance

Continuous Quality Score improvement, unqualified traffic exclusion, and real-time bid adjustments. We optimize every element to cut your costs and boost your conversions.

Improve your results

Google Ads

SEA

Google Merchant Center

Optmyzr

Google Analytics 4

Google Tag Manager

HubSpot

Semrush

Ahrefs

Google Ads

SEA

Google Merchant Center

Optmyzr

Google Analytics 4

Google Tag Manager

HubSpot

Semrush

Ahrefs

Google Ads

SEA

Google Merchant Center

Optmyzr

Google Analytics 4

Google Tag Manager

HubSpot

Semrush

Ahrefs

Google Ads

SEA

Google Merchant Center

Optmyzr

Google Analytics 4

Google Tag Manager

HubSpot

Semrush

Ahrefs

Lille

Lille, a crossroads of the North, sits close to Belgium with a dense business base. The Google Ads market is competitive, but rigorous Quality Score optimization cuts costs significantly.

48%

potential drop in cost per click after improving Quality Score, ad group structure, and landing page relevance

Improve your results

Fabien Defouilhoux,

Co-founder

Bulldozer supports us in launching and optimizing our paid media strategy. Their data-driven methodology and understanding of the B2B sector generate very strong results: contributing to our rapid growth, with ARR multiplied by 8 in only 10 months. This collaboration is a real growth driver for our business.

ARR

customer base growth

+25 %

Growth in the PV sector

// Stack used

Paid marketing

Emmanuelle Benoliel,

CMO

The forecast carried out by Bulldozer helped us better understand our weaknesses and opportunities. Their strategic recommendations and PLG expertise saved us months and enabled us to implement a precise roadmap.

+18 %

in conversion on the Self-Serve funnel

-22 %

in acquisition cost (CAC) on SEA channels

+30 %

in qualified SEO traffic (Product-Led SEO)

// Stack used

Growth

Paid marketing

SEO

Outbound & ABM

Michaël Bécheret,

Managing partner

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400

qualified prospects/month

Better CPA performance

+2M

People reached

// Stack used

Paid marketing

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

How do you improve the Quality Score of our campaigns?

Three levers: ad relevance (aligning ads closely with keywords), landing page experience (speed, relevant content, mobile-friendliness), and expected click-through rate (testing ads to maximise CTR). A strong Quality Score cuts your CPC by 30-50%. It's an ongoing technical effort.

What should we do if competitors copy our Google Ads?

It happens all the time. Either you keep innovating on your messaging, or you differentiate some other way - offer, pricing, service. Ads aren't everything: what matters is your conversion rate once someone clicks through. Focus on optimising your landing page to convert better than they do.

Can Google Ads fully replace our sales prospecting?

No, it's one acquisition channel among several. Google Ads captures existing demand - people already actively searching - but it doesn't replace proactive outreach to target accounts. The ideal setup: Google Ads for inbound, sales prospecting for outbound, and SEO for long-term visibility.

How do you manage campaigns during holidays or closures?

We can pause campaigns during your closures so you're not generating leads you can't handle, or we can cut budgets drastically. We can also keep a minimal presence running to protect your Quality Score. We adapt the approach to your strategy and your capacity to handle enquiries.

Do you offer Google Ads training for our teams?

We can train your teams on Google Ads fundamentals if you want to bring things in-house eventually. But honestly, Google Ads demands constant monitoring, ongoing testing and sharp technical expertise. Most of our clients prefer to hand it over to us entirely so they can focus on their core business.

Test.
Iterate. Scale.

The levers of a Google Ads agency in Lille built to optimize

Every Google Ads lever our agency optimizes in Lille to cut your costs and increase your conversionsFrom Lille, we improve your Quality Score, test ads continuously, and adjust bids in real time to make every euro count. The goal: peak performance, click by click.

The Google Ads team that boosts your performance in Lille

Our Google Ads support tools & certifications, designed to improve your performance

Lille

48%

Frequently asked questions

Popular related articles

Test. Iterate. Scale.

The levers of a Google Ads agency in Lille built to optimize

Every Google Ads lever our agency optimizes in Lille to cut your costs and increase your conversionsFrom Lille, we improve your Quality Score, test ads continuously, and adjust bids in real time to make every euro count. The goal: peak performance, click by click.

The Google Ads team that boosts your performance in Lille

Our Google Ads support tools & certifications, designed to improve your performance

Lille

48%

Frequently asked questions

Popular related articles

Test.
Iterate. Scale.