Google Ads Agency in Montpellier

Simplify.
Execute. Repeat.

Bulldozer Collective builds optimized Google Ads account structures in Montpellier.

OUR METHODOLOGY

The levers of a Google Ads agency in Montpellier built to perform

AI-driven Performance Max, affinity audiences, multi-touch tracking.

Understand the method
Ad goal scoping

A strategy session to nail down your conversion goals, monthly budget, and target CPA. We align the Google Ads strategy with your business priorities in Montpellier and set measurable KPIs for success.

Optimized account architecture

A strategy session to nail down your conversion goals, monthly budget, and target CPA. We align the Google Ads strategy with your business priorities in Montpellier and set measurable KPIs for success.

Ad asset creation

Writing multiple responsive ad variations, building relevant extensions, and designing Display visuals where needed. Every element is tested to find what drives the best click-through rate.

Controlled learning phase

We launch with a test budget so Google's algorithm can gather data. We check early performance daily and quickly fix what isn't working.

Algorithmic optimization

Automated bidding strategies activated once enough data is in, ongoing exclusion of underperforming search terms, and gradual budget increases on profitable campaigns. We let the AI optimize while keeping strategic control.

Every Google ad lever our agency activates in Montpellier to optimize your cost of acquisitionFrom Montpellier, we run Search, Display, and Performance Max with smart bidding strategies and precise geo-targeting. The goal: controlled CPA, conversion by conversion.

Google Ads

We structure and manage your Google Ads campaigns in Montpellier to capture high-intent searches and turn your media budget into measurable conversions.

Paid search

We cover the most profitable search queries in Montpellier with a Paid Search structure built to maximize relevance, Quality Score, and post-click conversion.

Search campaigns

We build Search campaigns in Montpellier around the intents closest to purchase, with ads and landing pages aligned to each query.

Conversion tracking

We make conversion tracking reliable in your Google Ads strategy in Montpellier, so every campaign ties back to the leads, sales, and revenue it actually generates.

Shopping Ads

We manage your Shopping campaigns in Montpellier with clean product feeds, profitable segmentation, and bids calibrated to each category's margin.

Google Ads
Paid Search
Search Ads
Conversion Tracking
Shopping Ads
Performance Max
Competitor Bidding
Ecommerce Advertising
Attribution
Feed Optimization
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Our team

Google Ads experts who cut your CPA in Montpellier

Consultants specialized in algorithmic optimization and automated bidding in Montpellier.

Sébastien
Sébastien
Spécialiste Ads B2B
Charlène
Charlène
Traffic Manager SEA & SMA
Kélian
Kélian
Expert Paid
Anissa
Anissa
Creative Strategist & Paid Social Specialist
cursor yellow

Our Google Ads support tools & certifications, designed to lower your CPA

AI-driven Performance Max campaigns, refined intent audiences, and multi-touch tracking. We optimize every parameter to improve your conversion rates and ad profitability.

Google Ads
SEA
Google Merchant Center
Optmyzr
Google Analytics 4
Google Tag Manager
HubSpot
Semrush
Ahrefs
Google Ads
SEA
Google Merchant Center
Optmyzr
Google Analytics 4
Google Tag Manager
HubSpot
Semrush
Ahrefs
Google Ads
SEA
Google Merchant Center
Optmyzr
Google Analytics 4
Google Tag Manager
HubSpot
Semrush
Ahrefs
Google Ads
SEA
Google Merchant Center
Optmyzr
Google Analytics 4
Google Tag Manager
HubSpot
Semrush
Ahrefs

Montpellier

Montpellier, the 5th-ranked French Tech metro: the health-tech and digital ecosystem is growing fast. Optimized Google Ads campaigns capture this qualified demand before the market saturates.

67%

of conversions can concentrate on the best-structured campaigns when Search, Shopping, and Performance Max are managed by value

Roland de La Richerie,
Production Manager
Roland de La Richerie,

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%
Conversions
- 44.5%
total advertising cost
-39%
Average global CPA
// Stack used
Paid marketing
Michaël Bécheret,
Managing partner
Michaël Bécheret,

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400
qualified prospects/month
3x
Better CPA performance
+2M
People reached
// Stack used
Paid marketing
Emmanuelle Benoliel,
CMO
Emmanuelle Benoliel,

The forecast carried out by Bulldozer helped us better understand our weaknesses and opportunities. Their strategic recommendations and PLG expertise saved us months and enabled us to implement a precise roadmap.

+18 %
in conversion on the Self-Serve funnel
-22 %
in acquisition cost (CAC) on SEA channels
+30 %
in qualified SEO traffic (Product-Led SEO)
// Stack used
Growth
Paid marketing
SEO
Outbound & ABM

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
How do you optimise the Quality Score of Google Ads campaigns?
We work on all three Quality Score levers at once: ad relevance, expected click-through rate, and landing page experience. In practice, that means writing ads closely aligned with keywords, regularly testing different variants to improve CTR, and optimising the landing page to be faster, clearer and fully consistent with search intent. This approach delivers a high Quality Score, and with it, more effective and more stable ad delivery.
How do you choose which keywords to target?
We analyse your offer, study the competition, research search volumes in Montpellier, assess average CPCs, and analyse commercial intent. We target keywords that generate conversions, not just clicks, and we exclude irrelevant terms on a large scale to avoid wasted spend.
Should we redo our website before launching Google Ads?
If your site is slow, not mobile-responsive, or isn't converting, then yes. Google Ads brings qualified traffic, but if your site doesn't convert, you're burning budget. We can run a quick audit of your site and tell you whether optimisations are needed before launching campaigns.
What's the difference between Google Ads and SEO?
Google Ads: immediate results, cost per click, traffic that stops the moment you cut the budget. SEO: gradual results, a fixed cost for producing content, and lasting traffic even once you stop investing. The ideal approach: combine both. Google Ads for immediate acquisition, SEO for long-term profitability.
How do you avoid wasting budget on Google Ads?
Precise targeting of commercially-intentioned keywords, ongoing exclusion of irrelevant terms, ad optimisation for Quality Score, landing page improvements to lift conversion, and daily performance analysis. We cut what isn't working quickly and scale what is. It's constant, hands-on management.