OUR METHODOLOGY

The levers of a Google Ads agency in Toulouse built to pay off

Quality Score, geographic targeting, smart bidding.

Scoping and goals

A strategy session to nail down your conversion goals, target CPA, and budget. We align the Google Ads strategy with your business priorities and set the KPIs for success.

Keyword research

A strategy session to nail down your conversion goals, target CPA, and budget. We align the Google Ads strategy with your business priorities and set the KPIs for success.

Technical setup

Complete Google Ads account setup: conversion tracking installed, Google Analytics 4 configured, and remarketing audiences built. Solid technical foundations from day one.

Activation and management

We launch the first campaigns with daily monitoring. We adjust bids manually at first to understand performance, then switch on automated bidding once we have enough data.

Reporting and improvement

Detailed monthly reports on your Google Ads campaigns in Toulouse, with performance analysis, optimization recommendations, and an action plan. Every month, this step uncovers new opportunities for your results.

Every format our Google Ads agency deploys in Toulouse to boost your conversionsFrom Toulouse, we activate every ad channel with a strategy calibrated to your business goals and driven by performance analysis. The goal: qualified leads, at a controlled acquisition cost.

Book a Demo

Google Ads

We structure and manage your Google Ads campaigns in Toulouse to capture high-intent searches and turn your media budget into measurable conversions.

Paid search

We cover the most profitable search queries in Toulouse with a Paid Search structure built to maximize relevance, Quality Score, and post-click conversion.

Search campaigns

We build Search campaigns in Toulouse around the intents closest to purchase, with ads and landing pages aligned to each query.

Conversion tracking

We make conversion tracking reliable in your Google Ads strategy in Toulouse, so every campaign ties back to the leads, sales, and revenue it actually generates.

Shopping Ads

We manage your Shopping campaigns in Toulouse with clean product feeds, profitable segmentation, and bids calibrated to each category's margin.

Google Ads

Paid Search

Search Ads

Conversion Tracking

Shopping Ads

Ad Copywriting

Ecommerce Advertising

Attribution

Budget Optimization

Feed Optimization

Our team

The Google Ads team that optimizes your campaigns in Toulouse

Certified specialists, rigorous account management and continuous analysis in Toulouse.

Charlène

Traffic Manager SEA & SMA

Kélian

Expert Paid

Marc

Consultant SEA et Social Ads

Jeremy

Head of Growth

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The Bulldozer Way

Our Google Ads support tools & certifications, designed to optimize your acquisition cost

Continuous campaign optimization, precise geographic targeting, and smart bidding strategies. We lower your acquisition cost while increasing the volume of qualified conversions.

Kickstart your growth

Google Ads

SEA

Google Merchant Center

Optmyzr

Google Analytics 4

Google Tag Manager

HubSpot

Semrush

Ahrefs

Google Ads

SEA

Google Merchant Center

Optmyzr

Google Analytics 4

Google Tag Manager

HubSpot

Semrush

Ahrefs

Google Ads

SEA

Google Merchant Center

Optmyzr

Google Analytics 4

Google Tag Manager

HubSpot

Semrush

Ahrefs

Google Ads

SEA

Google Merchant Center

Optmyzr

Google Analytics 4

Google Tag Manager

HubSpot

Semrush

Ahrefs

Toulouse

Toulouse's ecosystem is concentrated: a well-targeted Google Ads strategy puts your offer in front of the key decision-makers in your industry.

58%

of conversions can come from long-tail search terms in technical B2B markets — often cheaper and better qualified

Kickstart your growth

Anais Parenteau,

Head of Marketing

I have no regrets about choosing Bulldozer. Our dedicated consultants are not only skilled, but also highly committed. Unlike a traditional agency, Bulldozer’s processes and collaboration tools are perfectly suited to a smooth and efficient agile collaboration, allowing us to move the project forward and achieve results quickly.

+26%

CTR

-71%

Cost per qualified lead vs. H1

number of organic visits

// Stack used

SEO

Paid marketing

Roland de La Richerie,

Production Manager

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%

Conversions

- 44.5%

total advertising cost

-39%

Average global CPA

// Stack used

Paid marketing

Hervé Gaborieau

Growth

Thanks to Gilles and Bulldozer, we were able to benefit from a fresh perspective on the creatives used in our acquisition strategy. They were responsive, flexible, and creative in proposing new innovative ad concepts and helping us improve our campaign performance.

+28%

in conversion rate on ad campaigns

+40%

in CTR

+22%

in brand recall rate

// Stack used

Brand & Content

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

Which types of Google Ads campaigns work best in Toulouse?

It depends on your business. For B2B, Search campaigns geo-targeted to Toulouse and the surrounding region perform well. For B2C, we combine Search and Display to reach the local audience. For e-commerce, Shopping is a must. We test quickly and identify what generates the best ROI for you.

How do you handle geographic targeting for Toulouse?

We start by targeting Toulouse itself, then gradually widen to the wider metro area and region based on your catchment zones. Bids are adjusted by area - more aggressive in central Toulouse, moderate on the outskirts - and we exclude areas outside your territory. Geo-targeting is refined weekly based on performance.

How long does it take to set up Google Ads campaigns?

Initial setup takes one to two weeks: site audit, keyword research, campaign build, ad copywriting, tracking setup, and conversion configuration. Launch within 15 days. From there, we optimise continuously as the first data comes in.

How do I know if Google Ads will be profitable for my business?

We calculate your current customer acquisition cost and customer lifetime value. If your Google Ads CPA comes in below your margin per customer, it's profitable. We can run a projection before launch by analysing average CPCs in your sector and estimating conversion rates - but the real answer comes from testing.

What happens if we stop running Google Ads campaigns?

Paid traffic stops immediately. That's the key difference with SEO, which keeps generating traffic on its own. Google Ads is an on/off acquisition channel. That's why we recommend combining paid and organic: SEO for long-term stability, Google Ads to accelerate results or fill the gap while SEO builds up.

Build a real sales pipeline.

The levers of a Google Ads agency in Toulouse built to pay off

Every format our Google Ads agency deploys in Toulouse to boost your conversionsFrom Toulouse, we activate every ad channel with a strategy calibrated to your business goals and driven by performance analysis. The goal: qualified leads, at a controlled acquisition cost.

The Google Ads team that optimizes your campaigns in Toulouse

Our Google Ads support tools & certifications, designed to optimize your acquisition cost

Toulouse

58%

Frequently asked questions

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