OUR METHODOLOGY

The levers of a marketing agency in Toulon built to maximize

Local SEO, contextual paid media, retention.

Var region market study

An analysis of what makes the Toulon market distinct: growth sectors, local buying behaviors, seasonality, competition. We tailor the marketing strategy to local realities to maximize results.

Stronger local marketing

An analysis of what makes the Toulon market distinct: growth sectors, local buying behaviors, seasonality, competition. We tailor the marketing strategy to local realities to maximize results.

Digital and traditional mix

A smart mix of digital and traditional channels built for Toulon's market: digital for lead generation, print and radio for local awareness, events for relationship-building. The hybrid approach maximizes reach.

Sales activation

We sync marketing and sales: qualified leads handed off in real time, sales enablement with tailored content, opportunity tracking through to close. Marketing feeds the sales team directly.

Retention and referrals

Loyalty programs and referral strategies: tracked customer satisfaction, incentives for brand ambassadors, showcased customer testimonials. We turn customers into active advocates.

Every marketing lever our agency deploys in Toulon to turn your customers into advocatesFrom Toulon, we combine strong local roots, a digital-and-traditional mix, and loyalty programs to maximize your local presence. The goal: active referrals, customer by customer.

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Marketing strategy

We build a clear marketing strategy in Toulon, aligned with your revenue goals, priority segments, and the channels that actually generate demand.

Growth marketing

We run a growth marketing approach in Toulon that chains hypotheses, rapid tests, and resource allocation toward the channels that work best.

Demand generation

We create a demand generation program in Toulon that combines visibility, content, media activation, and nurturing to surface demand and then convert it.

Customer acquisition

We structure your customer acquisition in Toulon by connecting targeting, value proposition, channels, and conversion at a cost that fits your business model.

Lead generation

We build a lead generation system in Toulon that connects targeting, messaging, conversion, and qualification to actually fill your sales pipeline.

Marketing Strategy

Growth Marketing

Demand Generation

Customer Acquisition

Lead Generation

Marketing Automation

CRM Integration

Product Marketing

Lifecycle Marketing

Analytics Reporting

Our team

Local marketing and retention experts in Toulon

Local marketing and customer retention consultants in Toulon.

William

Growth Outbound

Benoît

Growth Manager

François

Growth Manager

Sofiane

Head of Growth

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The Bulldozer Way

Our marketing support tools & certifications, designed to turn your customers into ambassadors

Local marketing mix, multi-lever campaigns, and customer journey optimization. We maximize your local acquisition with strategies calibrated to your market's behavior.

Maximize your qualified traffic

Semrush

Google Ads

Meta Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lemlist

Apollo

Google Analytics 4

HubSpot

Segment

Mixpanel

Salesforce

Make

Zapier

Hotjar

VWO

Google Optimize

Semrush

Google Ads

Meta Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lemlist

Apollo

Google Analytics 4

HubSpot

Segment

Mixpanel

Salesforce

Make

Zapier

Hotjar

VWO

Google Optimize

Semrush

Google Ads

Meta Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lemlist

Apollo

Google Analytics 4

HubSpot

Segment

Mixpanel

Salesforce

Make

Zapier

Hotjar

VWO

Google Optimize

Semrush

Google Ads

Meta Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lemlist

Apollo

Google Analytics 4

HubSpot

Segment

Mixpanel

Salesforce

Make

Zapier

Hotjar

VWO

Google Optimize

Toulon

Toulon, the Var's economic hub: a regional market where relationships still matter. A hybrid marketing strategy — digital plus events plus traditional — maximizes local coverage.

45%

of customers move between digital and physical touchpoints before deciding — the case for genuinely omnichannel local marketing

Maximize your qualified traffic

Roland de La Richerie,

Production Manager

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%

Conversions

- 44.5%

total advertising cost

-39%

Average global CPA

// Stack used

Paid marketing

Hervé Gaborieau

Growth

Thanks to Gilles and Bulldozer, we were able to benefit from a fresh perspective on the creatives used in our acquisition strategy. They were responsive, flexible, and creative in proposing new innovative ad concepts and helping us improve our campaign performance.

+28%

in conversion rate on ad campaigns

+40%

in CTR

+22%

in brand recall rate

// Stack used

Brand & Content

Marie Lhermitte,

Head of B2B Marketing

We reached out to Bulldozer for a growth audit of healthcare professional acquisition on the French market. A team of freelance experts conducted a full audit of our channels, providing concrete and quantified improvement opportunities. They also shared best practices and benchmarks from similar companies, helping us identify blind spots, optimize our sales & marketing strategy, and stay up to date with innovation. Bulldozer is also able to support us in implementing the recommendations through its freelance collective. I particularly value this offering, which we are setting up on certain channels to unlock faster execution of the action plans.

1M€

in pipeline generated

+12%

in conversion

55%

of GEO share of voice

// Stack used

Growth

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

How do you integrate digital and traditional marketing?

Digital and traditional channels reinforce each other: radio or outdoor advertising builds awareness that boosts the click-through rate on your digital ads, while digital lets you measure the impact of traditional media (a rise in branded search). We don't push everything into digital if traditional media is performing well with your audience. We optimise the mix based on results.

How do you get the sales team involved in marketing?

Social selling: training sales reps on LinkedIn, having them share marketing content, and employee advocacy (reps becoming brand ambassadors). Sales reps have networks and credibility that marketing can amplify. It's marketing that works through people rather than adverts.

How do you handle event marketing?

Strategic selection of events (expected ROI, whether your audience will be there), upfront preparation (awareness campaigns, booking meetings), activation during the event (stand, speaking slots, networking), and post-event follow-up (nurturing the contacts collected). Events are expensive, so you need to maximise their value with marketing before, during and after.

How do you turn customers into brand ambassadors?

Referral programmes with incentives, actively seeking reviews and testimonials, building case studies, and showcasing success stories. A satisfied customer who recommends you is worth ten adverts. Referral marketing delivers the best ROI, but it depends on having satisfied customers in the first place. It's marketing you have to earn.

How do you handle customer retention within the marketing strategy?

Post-purchase email marketing, loyalty programmes, exclusive offers for existing customers, proactive customer success, and personalised upselling and cross-selling. Acquiring a new customer costs 5 to 7 times more than keeping an existing one. Retention marketing is often overlooked, yet it's one of the most profitable areas.

Run on real numbers,
not gut feelings.

The levers of a marketing agency in Toulon built to maximize

Every marketing lever our agency deploys in Toulon to turn your customers into advocatesFrom Toulon, we combine strong local roots, a digital-and-traditional mix, and loyalty programs to maximize your local presence. The goal: active referrals, customer by customer.

Local marketing and retention experts in Toulon

Our marketing support tools & certifications, designed to turn your customers into ambassadors

Toulon

45%

Frequently asked questions

Popular related articles

Run on real numbers, not gut feelings.

The levers of a marketing agency in Toulon built to maximize

Every marketing lever our agency deploys in Toulon to turn your customers into advocatesFrom Toulon, we combine strong local roots, a digital-and-traditional mix, and loyalty programs to maximize your local presence. The goal: active referrals, customer by customer.

Local marketing and retention experts in Toulon

Our marketing support tools & certifications, designed to turn your customers into ambassadors

Toulon

45%

Frequently asked questions

Popular related articles

Run on real numbers,
not gut feelings.