OUR METHODOLOGY

The levers of a marketing agency in Toulouse built to scale

12-month roadmap, automation, data-driven management.

Digital maturity audit

An assessment of your current marketing maturity: web presence, tracking capabilities, content quality, campaign performance. We pinpoint your starting point to build a roadmap that fits.

12-month marketing roadmap

An assessment of your current marketing maturity: web presence, tracking capabilities, content quality, campaign performance. We pinpoint your starting point to build a roadmap that fits.

Hands-on execution

Every marketing tactic deployed: SEO improvements, paid campaign launches, regular content production, social management, email marketing. The team executes against the defined roadmap.

Data-driven management

We build real-time performance dashboards: KPIs by channel, pipeline movement, acquisition costs, marketing ROI. Decisions are driven by numbers, not gut feel.

Iteration and improvement

Monthly performance reviews with tactical adjustments, testing new approaches, continuous optimization. Each month builds on the last for progressive growth.

Every digital lever our agency activates in Toulouse to accelerate your business growthFrom Toulouse, we run your marketing strategy with a structured roadmap and data-driven decisions. The goal: steady growth, quarter by quarter.

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Marketing strategy

We build a clear marketing strategy in Toulouse, aligned with your revenue goals, priority segments, and the channels that actually generate demand.

Growth marketing

We run a growth marketing approach in Toulouse that chains hypotheses, rapid tests, and resource allocation toward the channels that work best.

Demand generation

We create a demand generation program in Toulouse that combines visibility, content, media activation, and nurturing to surface demand and then convert it.

Customer acquisition

We structure your customer acquisition in Toulouse by connecting targeting, value proposition, channels, and conversion at a cost that fits your business model.

Lead generation

We build a lead generation system in Toulouse that connects targeting, messaging, conversion, and qualification to actually fill your sales pipeline.

Marketing Strategy

Growth Marketing

Demand Generation

Customer Acquisition

Lead Generation

Paid Media

Marketing Automation

CRM Integration

Conversion Rate Optimization

Lifecycle Marketing

Our team

The marketing team that structures your growth in Toulouse

Marketing roadmap and data-driven management experts in Toulouse.

Maud

Head of Gowth & Consultante CRM

Mickael

Growth & Automation

Paul

Growth marketer

Jeremy

Head of Growth

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The Bulldozer Way

Our marketing support tools & certifications, designed to steer your growth

Repeatable acquisition processes, advanced automation, and smart budget allocation. We industrialize your marketing machine so you can scale growth without losing profitability.

Unlock your potential

Semrush

Google Ads

Meta Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lemlist

Apollo

Google Analytics 4

HubSpot

Segment

Mixpanel

Salesforce

Make

Zapier

Hotjar

VWO

Google Optimize

Semrush

Google Ads

Meta Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lemlist

Apollo

Google Analytics 4

HubSpot

Segment

Mixpanel

Salesforce

Make

Zapier

Hotjar

VWO

Google Optimize

Semrush

Google Ads

Meta Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lemlist

Apollo

Google Analytics 4

HubSpot

Segment

Mixpanel

Salesforce

Make

Zapier

Hotjar

VWO

Google Optimize

Semrush

Google Ads

Meta Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lemlist

Apollo

Google Analytics 4

HubSpot

Segment

Mixpanel

Salesforce

Make

Zapier

Hotjar

VWO

Google Optimize

Toulouse

Toulouse, Europe's aerospace and space capital: B2B sales cycles run long and complex. Marketing has to nurture the relationship for 6 to 18 months to convert.

85%

of B2B buyers consult online content during their journey — especially on long, technical sales cycles

Unlock your potential

Roland de La Richerie,

Production Manager

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%

Conversions

- 44.5%

total advertising cost

-39%

Average global CPA

// Stack used

Paid marketing

Hervé Gaborieau

Growth

Thanks to Gilles and Bulldozer, we were able to benefit from a fresh perspective on the creatives used in our acquisition strategy. They were responsive, flexible, and creative in proposing new innovative ad concepts and helping us improve our campaign performance.

+28%

in conversion rate on ad campaigns

+40%

in CTR

+22%

in brand recall rate

// Stack used

Brand & Content

Emmanuelle Benoliel,

CMO

The forecast carried out by Bulldozer helped us better understand our weaknesses and opportunities. Their strategic recommendations and PLG expertise saved us months and enabled us to implement a precise roadmap.

+18 %

in conversion on the Self-Serve funnel

-22 %

in acquisition cost (CAC) on SEA channels

+30 %

in qualified SEO traffic (Product-Led SEO)

// Stack used

Growth

Paid marketing

SEO

Outbound & ABM

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

How do you build a 12-month marketing roadmap?

We start from your business goals (revenue, customer numbers), work out the lead volumes you need, define which channels to activate, prioritise actions by impact and feasibility, budget every initiative, and put it all on a timeline. The roadmap is a structured action plan with quarterly milestones. It guides execution and gets adjusted as performance data comes in.

How do you make marketing decisions when you start with very little data?

We start with hypotheses based on benchmarks for your industry, test quickly with controlled budgets, collect data, validate or disprove the hypotheses, and adjust. Data-driven marketing usually starts with data, but when you don't have any yet, we test methodically to generate it fast.

How do you ensure brand consistency across every channel?

Clear brand guidelines, sign-off on creative before it goes live, a defined tone of voice, and a messaging framework that applies across every channel. We make sure the experience feels consistent whether a prospect discovers you through SEO, Google Ads, LinkedIn or email. Consistency builds recall and trust.

What is your approach to marketing automation?

We automate everything that's repeatable: lead nurturing, scoring, segmentation, behaviour-triggered emails, and alerts to sales reps on hot leads. Automation lets you scale marketing without scaling headcount. But be careful: badly configured automation can spam your prospects. We set it up with care.

How do you handle quiet periods in marketing?

We cut paid budgets during low periods to keep costs effective, use the lull to work on the fundamentals (SEO, content, site optimisation), and prepare campaigns for peak periods. Quiet periods are an opportunity to build the assets that will perform when things pick up.

Every decision has to produce a result.

The levers of a marketing agency in Toulouse built to scale

Every digital lever our agency activates in Toulouse to accelerate your business growthFrom Toulouse, we run your marketing strategy with a structured roadmap and data-driven decisions. The goal: steady growth, quarter by quarter.

The marketing team that structures your growth in Toulouse

Our marketing support tools & certifications, designed to steer your growth

Toulouse

85%

Frequently asked questions

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