OUR METHODOLOGY

The levers of a SEO agency in Lyon built to perform

SEO architecture, Core Web Vitals, local visibility.

SEO competitive analysis

A study of competitors ranking on page one for your target keywords in Lyon. We break down their strategies, flag their weak points, and spot ranking opportunities.

Semantic research

A study of competitors ranking on page one for your target keywords in Lyon. We break down their strategies, flag their weak points, and spot ranking opportunities.

On-page optimization

Every strategic page rewritten and optimized: title and meta tags, heading structure, content optimization, rich snippets added, internal linking improved. Every page is calibrated to perform.

SEO content marketing

As part of SEO content marketing, we produce content that outperforms the competition in Lyon: in-depth guides, case studies, detailed comparisons, and exhaustive FAQs — covering every angle to dominate your target search terms.

Tracking and adjustment

Daily rank monitoring, analysis of ranking fluctuations, A/B tests on critical elements, and continuous adjustments. We optimize constantly to maintain and improve your rankings.

Every SEO element our agency optimizes in Lyon to generate qualified trafficFrom Lyon, we run a complete SEO strategy driven by semantic analysis and technical optimization to position your expertise. The goal: organic visibility, keyword by keyword.

Book a Chat

SEO

We build a SEO strategy in Lyon that connects search potential, business intent, content quality, and technical site strength.

Technical SEO

We fix the technical issues limiting your organic visibility in Lyon: crawling, indexing, performance, architecture, and quality signals.

SEO content

We produce SEO content in Lyon designed to precisely match search intent while moving users toward your offer.

Keyword research

We identify the keywords that matter most to your SEO strategy in Lyon, weighing volume, competition, intent, and commercial potential.

E-commerce SEO

We optimize your e-commerce SEO in Lyon, working categories, product pages, facets, internal linking, and structured data to win traffic that actually buys.

SEO

Technical SEO

Content SEO

Keyword Research

Ecommerce SEO

SEO Audit

Link Building

SERP Analysis

Content Audit

International SEO

Our team

SEO specialists who optimize your visibility in Lyon

Certified SEO consultants combining technical, semantic, and authority work in Lyon.

Pierre-André

Expert SEO

Solène

SEO Specialist

Thibaud

Head of Growth

Killian

Rédacteur

Book a call

The Bulldozer Way

Our SEO support tools & certifications, designed to generate qualified traffic

Deep semantic analysis, content calibrated to search intent, and advanced technical optimization. Every page is built to showcase your expertise and generate qualified traffic.

Accelerate your conversions

SEO

Semrush

SimilarWeb

Screaming Frog

Google Search Console

PageSpeed Insights

Ahrefs

Moz

Keyword Planner

AnswerThePublic

Google Analytics 4

Google Tag Manager

HubSpot

ClickMinded

SEO

Semrush

SimilarWeb

Screaming Frog

Google Search Console

PageSpeed Insights

Ahrefs

Moz

Keyword Planner

AnswerThePublic

Google Analytics 4

Google Tag Manager

HubSpot

ClickMinded

SEO

Semrush

SimilarWeb

Screaming Frog

Google Search Console

PageSpeed Insights

Ahrefs

Moz

Keyword Planner

AnswerThePublic

Google Analytics 4

Google Tag Manager

HubSpot

ClickMinded

SEO

Semrush

SimilarWeb

Screaming Frog

Google Search Console

PageSpeed Insights

Ahrefs

Moz

Keyword Planner

AnswerThePublic

Google Analytics 4

Google Tag Manager

HubSpot

ClickMinded

Lyon

Lyon, France's 2nd-largest startup ecosystem: your ability to rank for niche queries determines your visibility against local and national players.

70%

of clicks go to organic results rather than ads — the case for durable rankings on niche queries

Accelerate your conversions

Guillemette Depresle

Co-founder and CEO

"Bulldozer's Commando engagement turned out to be a perfect fit. Bulldozer supported us through a series of 4 sprints of 7 to 10 days each. We were able to iterate on messages, visuals and channels, and pinpoint what worked best."

‍

+1,119

Leads (MQL + SQL)

-28 %

Cost per lead

100 %

Of the offering funded.

// Stack used

Brand & Content

Paid marketing

Michaël Bécheret,

Managing partner

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400

qualified prospects/month

Better CPA performance

+2M

People reached

// Stack used

Paid marketing

Sandrine Reboud,

Marketing & Communications Director

Working with Bulldozer helped us optimize our acquisition system, refine our sales funnel, and improve our performance and conversion rates. One of the most impactful aspects was the creation of momentum within our marketing team and the ability to bring the sales team on board. Thanks to regular meetings and rigorous project management, we all felt that we were leveling up.

+30%

Revenue

Sales meetings

+220%

Leads generated

// Stack used

Growth

Paid marketing

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

Does tech/start-up SEO play by different rules in Lyon?

Yes - niche keywords with heavy competition in a dense ecosystem (France's second-biggest start-up hub), which calls for a fine-grained semantic strategy rather than sheer volume.

What are the key steps in a Lyon-focused SEO strategy?

Competitive analysis, niche semantic research, on-page optimisation, then targeted content production.

How long does it take to make progress on competitive tech keywords?

4 to 8 months, depending on how intense the competition is in the sector targeted.

Are Core Web Vitals a deciding factor in Lyon?

Yes, particularly in a market where competitors are technically mature - a slow site loses ground fast.

Is local SEO worthwhile for B2B tech companies?

Yes, for local visibility (recruitment, events, partnerships), alongside a national positioning built around product keywords.

Turn your data into euros.

The levers of a SEO agency in Lyon built to perform

Every SEO element our agency optimizes in Lyon to generate qualified trafficFrom Lyon, we run a complete SEO strategy driven by semantic analysis and technical optimization to position your expertise. The goal: organic visibility, keyword by keyword.

SEO specialists who optimize your visibility in Lyon

Our SEO support tools & certifications, designed to generate qualified traffic

Lyon

70%

Frequently asked questions

Popular related articles