TikTok Agency in Paris

Organic virality,
growth without ad spend.

Bulldozer Collective turns TikTok into a profitable acquisition channel in Paris — pure performance approach.

OUR METHODOLOGY

Our proven creative strategy to dominate TikTok and drive sales in Paris

Mastery of platform trends, viral content, ultra-targeted TikTok Ads campaigns.

Get my TikTok virality assessment
TikTok presence analysis

An analysis of your TikTok presence, decoding the viral content in your industry and identifying the creative codes that convert. The audit evaluates your performance, analyzes competitor strategies, and identifies high-potential video formats.

TikTok creative strategy

An analysis of your TikTok presence, decoding the viral content in your industry and identifying the creative codes that convert. The audit evaluates your performance, analyzes competitor strategies, and identifies high-potential video formats.

Creative production and optimization

TikTok content production: creative videos shot, dynamic edits produced, trending effects integrated, engaging captions written. Every video is optimized to grab attention and boost engagement with your target audience.

Launch and creative testing

We phase in with controlled test budgets that validate creative formats and identify what goes viral. Daily monitoring analyzes performance by format, with regular reporting that turns insights into new production.

Ongoing creative optimization

Continuous optimization of viral content with daily tracking that analyzes video performance in real time and adjusts creative strategy to keep engagement at its peak, with a dedicated TikTok expert on your account.

Our TikTok expertise, built to create viral content that convertsTikTok content creation, viral strategy, video editing, creative hooks, TikTok Ads, trends and challenges, algorithm optimization, community engagement, TikTok analytics, creative formats

TikTok marketing

We build your marketing presence on TikTok in Paris with native formats, recurring concepts, and a testing approach suited to the platform.

Short-form video

We produce short videos in Paris that land a strong idea in the first few seconds and adapt well across major social platforms.

Video content

We design video content in Paris tailored to each goal, from educational content to product proof, with production built for distribution.

Social media strategy

We define a social media strategy in Paris with clear roles per platform, a consistent editorial line, and measurable performance goals.

Creative testing

We run ongoing tests on the angles, formats, and messages in your TikTok strategy in Paris to find the creative that actually improves performance.

TikTok Marketing
Short-Form Video
Video Content
Social Media Strategy
Creative Testing
Video Editing
Community Growth
Creator Strategy
Viral Content
Social Listening
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Our team

Your creative team dedicated to TikTok performance in Paris

Native TikTok content creators who understand the algorithm and what resonates with Gen Z in Paris. We produce, edit, and optimize your videos to maximize virality. Full account management and influencer strategy.

Benjamin
Benjamin
Consultant Google ads & Linkedin ads
Eleana
Eleana
Growth Manager
Ferdinand
Ferdinand
Head of Growth
Adeline
Adeline
SEO Manager
cursor yellow

Our TikTok tools & certifications, designed to maximize your content's engagement and shareability

An analysis of your TikTok presence: we break down your industry's viral content and pinpoint the creative codes that convert. We find out what actually works on the platform.

Meta Ads
LinkedIn Ads
TikTok Ads Manager
CapCut
Adobe Premiere Pro
Meta Business Suite
Google Analytics 4
Canva
InShot
VN Editor
Hootsuite
Later
Adobe Creative Suite
Meta Ads
LinkedIn Ads
TikTok Ads Manager
CapCut
Adobe Premiere Pro
Meta Business Suite
Google Analytics 4
Canva
InShot
VN Editor
Hootsuite
Later
Adobe Creative Suite
Meta Ads
LinkedIn Ads
TikTok Ads Manager
CapCut
Adobe Premiere Pro
Meta Business Suite
Google Analytics 4
Canva
InShot
VN Editor
Hootsuite
Later
Adobe Creative Suite
Meta Ads
LinkedIn Ads
TikTok Ads Manager
CapCut
Adobe Premiere Pro
Meta Business Suite
Google Analytics 4
Canva
InShot
VN Editor
Hootsuite
Later
Adobe Creative Suite

Paris

Paris leads TikTok engagement in France, with interaction rates well above other social platforms thanks to its creative ecosystem

39%

of users say TikTok content can influence their purchase decision — provided the creative feels native and credible

Roland de La Richerie,
Production Manager
Roland de La Richerie,

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%
Conversions
- 44.5%
total advertising cost
-39%
Average global CPA
// Stack used
Paid marketing
Michaël Bécheret,
Managing partner
Michaël Bécheret,

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400
qualified prospects/month
3x
Better CPA performance
+2M
People reached
// Stack used
Paid marketing
Marie Lhermitte,
Head of B2B Marketing
Marie Lhermitte,

We reached out to Bulldozer for a growth audit of healthcare professional acquisition on the French market. A team of freelance experts conducted a full audit of our channels, providing concrete and quantified improvement opportunities. They also shared best practices and benchmarks from similar companies, helping us identify blind spots, optimize our sales & marketing strategy, and stay up to date with innovation. Bulldozer is also able to support us in implementing the recommendations through its freelance collective. I particularly value this offering, which we are setting up on certain channels to unlock faster execution of the action plans.

1M€
in pipeline generated
+12%
in conversion
55%
of GEO share of voice
// Stack used
Growth

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
How do you create viral content on TikTok, and what best practices should you follow?
Creating viral content on TikTok means understanding an algorithm that rewards instant engagement: hook viewers in the first three seconds, use trending sounds, join in on challenges, post regularly (1-3 times a day) and study your stats to see what's working. Favour authenticity over polished production, engage with your community in the comments, and build series to keep people coming back. Short 15-30 second formats perform best.
What budget should I plan for my TikTok campaigns, and how do I scale up gradually?
Minimum test budget for TikTok: €500-1,000/month to validate your creative concept and see what resonates. An effective scale-up budget: €3,000-5,000/month once you've identified winning formats. Scale gradually, increasing spend by 20-30% a month as long as ROAS stays above 2:1; keep testing new creative to avoid ad fatigue; split spend between TikTok Ads and creator collaborations; reinvest 20% of the budget into native content production; and analyse performance by segment to find your best audiences. A typical structure during the scale phase is 60% media, 40% content production. Signals that you're ready to scale: CTR above 2%, a stable CPM, ROAS of 3:1 or higher sustained over 30 days, and enough volume without audience saturation.
How do I measure the ROI of my TikTok campaigns and justify my ad spend?
Measuring the ROI of your TikTok campaigns means tracking your total costs (content production, media, tools and team time), your attributable revenue (conversions tracked via the TikTok pixel and dedicated promo codes), your intermediate metrics (CPM, CTR, conversion rate), your brand impact (brand lift studies, branded search volume) and the Customer Lifetime Value of the customers you acquire. Justify the investment by comparing TikTok's CAC against your other channels, showing how ROAS improves over time as the algorithm learns, highlighting the unique audiences you reach (often younger than elsewhere), demonstrating the halo effect on other channels, and projecting LTV to show long-term profitability. Give yourself at least 3-6 months to optimise before passing judgement.
How do I create authentic TikTok content that resonates with my B2B or corporate audience?
Creating authentic TikTok content for a B2B or corporate audience means adapting TikTok's own codes - short, dynamic, authentic - to your professional world: show what goes on behind the scenes at your company, let your experts speak in a short, accessible format rather than a corporate one, challenge the received wisdom in your industry, share practical, actionable tips, and give your brand some personality with appropriate humour. To connect with a B2B audience, drop the formal corporate tone for a conversational style, use trending formats (stitch, duet, trends) adapted to your subject matter, test different formats to see what drives engagement, and stay authentic rather than over-producing. The best B2B TikTok content either educates or entertains while staying professional. Formats that work: '3 mistakes 90% of companies make when...', 'Behind the scenes of our product launch', 'Our expert answers TikTok's questions about...'. Authenticity always beats slick production on TikTok.
How do you build an effective B2B TikTok strategy without falling into the trap of pure entertainment?
Building an effective B2B TikTok strategy means adapting TikTok's own codes - short, authentic, trend-driven - to a professional context: share accessible expertise (quick tips, simplified explanations), show what goes on behind the scenes in your industry (demystifying it), create edutainment that's both educational and entertaining, turn your own people into creators (genuine employee advocacy), and join relevant trends with a B2B angle. Avoid the clichés by staying authentic rather than forcing cringe-worthy corporate humour, delivering real educational value rather than empty entertainment, wearing your seriousness lightly rather than opposing it to fun, and targeting the younger decision-makers now in senior roles (Millennials, Gen Z). B2B TikTok does work - Adobe, Shopify and HubSpot all perform well there. The B2B audience is on TikTok, but it expects native content, not recycled LinkedIn posts. Test for at least three months (2-3 posts a week) before judging results. TikTok's native codes plus genuine sector expertise is a winning formula.