Web Analytics Agency in Lyon

Data-driven decisions,
no costly gut calls.

Bulldozer Collective turns your data into profitable strategic decisions for your business in Lyon. Our web analytics agency in Lyon helps companies across Lyon and the Auvergne-Rhône-Alpes region run their business on data, with a measurable performance approach.

OUR METHODOLOGY

Web Analytics agency in Lyon: turn your data into strategic decisions that boost performance

In the economic capital of Auvergne-Rhône-Alpes, between Fourvière and Part-Dieu, data is the foundation for every marketing decision you make. Our agency turns your millions of data points into actionable insights that optimize your conversions.

Get my custom analytics diagnostic
Data and user journey audit

An audit of your tracking infrastructure, analyzing your user journeys and identifying friction points in your funnels. The audit evaluates the quality of your analytics setup and detects leaks in your conversion funnels.

Measurement and KPI strategy

An audit of your tracking infrastructure, analyzing your user journeys and identifying friction points in your funnels. The audit evaluates the quality of your analytics setup and detects leaks in your conversion funnels.

Tracking implementation and optimization

Advanced tracking implemented: custom events configured, conversion goals defined, dashboards built. Every user interaction is tracked precisely, with data centralized for ongoing optimization.

Rollout and data testing

We roll out gradually with measurement tests that validate the analytics setup and ensure the data collected is reliable. Quality control reviews data by event, with regular reporting that turns insights into recommendations.

Ongoing data optimization

Continuous improvement of your performance measurement with regular monitoring that analyzes tracking reliability in real time and optimizes configurations to keep data collection at its peak, with an analytics expert as your main point of contact.

Our analytics expertise, built to turn your data into profitable actionAnalytics setup, advanced tracking, custom dashboards, journey analysis, attribution models, user segments, custom events, automated reports, data insights, conversion optimization

Web analytics

We set up a reliable web analytics system in Lyon to understand user journeys, measure conversions, and drive decisions with actionable data.

Digital analytics

We structure your digital analytics in Lyon to bring together consistent data, useful metrics, and analysis you can act on directly.

Tracking plan

We design a complete tracking plan in Lyon that defines the events, properties, naming rules, and checks needed for reliable measurement.

Data quality

We safeguard data quality in Lyon with checks, governance rules, and regular audits, so decisions aren't made on incomplete numbers.

Conversion tracking

We make conversion tracking reliable in your web analytics strategy in Lyon, so every campaign ties back to the leads, sales, and revenue it actually generates.

Web Analytics
Digital Analytics
Tracking Plan
Data Quality
Conversion Tracking
Attribution
Data Visualization
Behavioral Analytics
Event Tracking
Marketing Measurement
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Our team

Your web analytics and data experts in Lyon

GA4-certified web analysts in Lyon who turn your data into actionable insights. We set up advanced tracking, build custom dashboards, and identify optimization opportunities.

Jean
Jean
Head of Growth
Kélian
Kélian
Expert Paid
Matt
Matt
Data & Analytics
Élise
Élise
Data Analyst
cursor yellow

Our analytics solutions & certifications, designed to turn your data into profitable action

A full audit of your analytics tracking: we map your user journeys and pinpoint friction points in your funnels. We show you exactly where you're losing conversions.

Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Looker Studio
Matomo
Adobe Analytics
Hotjar
BigQuery
Tableau
Power BI
Segment
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Looker Studio
Matomo
Adobe Analytics
Hotjar
BigQuery
Tableau
Power BI
Segment
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Looker Studio
Matomo
Adobe Analytics
Hotjar
BigQuery
Tableau
Power BI
Segment
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Looker Studio
Matomo
Adobe Analytics
Hotjar
BigQuery
Tableau
Power BI
Segment

Lyon

Lyon has built strong analytics expertise, with companies like Silex working for major national accounts

76%

of businesses use marketing automation tools, according to 2024 global stats

Emmanuelle Benoliel,
CMO
Emmanuelle Benoliel,

The forecast carried out by Bulldozer helped us better understand our weaknesses and opportunities. Their strategic recommendations and PLG expertise saved us months and enabled us to implement a precise roadmap.

+18 %
in conversion on the Self-Serve funnel
-22 %
in acquisition cost (CAC) on SEA channels
+30 %
in qualified SEO traffic (Product-Led SEO)
// Stack used
Growth
Paid marketing
SEO
Outbound & ABM
Michaël Bécheret,
Managing partner
Michaël Bécheret,

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400
qualified prospects/month
3x
Better CPA performance
+2M
People reached
// Stack used
Paid marketing
Marie Lhermitte,
Head of B2B Marketing
Marie Lhermitte,

We reached out to Bulldozer for a growth audit of healthcare professional acquisition on the French market. A team of freelance experts conducted a full audit of our channels, providing concrete and quantified improvement opportunities. They also shared best practices and benchmarks from similar companies, helping us identify blind spots, optimize our sales & marketing strategy, and stay up to date with innovation. Bulldozer is also able to support us in implementing the recommendations through its freelance collective. I particularly value this offering, which we are setting up on certain channels to unlock faster execution of the action plans.

1M€
in pipeline generated
+12%
in conversion
55%
of GEO share of voice
// Stack used
Growth

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
What are the essential KPIs to track in web analytics, and how do you interpret them correctly?
Traffic and its sources, conversion rate, bounce rate, exit pages, and user journeys. Segment by channel and device, and compare against previous periods.
How do you set up a reliable marketing attribution system and move beyond last-click?
Implement multi-touch attribution (linear, U-shaped, data-driven), set up cross-device tracking, and test the incrementality of each channel.
What's the difference between web analytics and business intelligence, and how do they fit together?
Web analytics measures digital behaviour; BI aggregates all your business data. Web analytics feeds into BI - connect GA4 to your data warehouse.
How do you set up a personalised recommendation engine without a big tech budget?
Use off-the-shelf solutions (Algolia Recommend, Nosto) or your platform's native plugins. Start simple with basic rules before moving to machine learning.
How do I set up a programmatic SEO strategy to scale my organic search?
Identify high-volume opportunities, structure your data cleanly, and build quality templates. Always prioritise quality over quantity to avoid a Panda penalty.