Web Analytics Agency in Montpellier

Behavior analyzed,
conversions optimized daily.

Bulldozer Collective turns your data into profitable strategic decisions for your business in the Hérault. Our web analytics agency in Montpellier helps companies across Montpellier and the Occitanie region run their business on data, with a measurable performance approach.

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OUR METHODOLOGY

Web Analytics agency in Montpellier: use your data to identify high-impact optimization levers

In this fast-growing Languedoc metro area, a university and tech hub between the sea and the Cévennes, your data holds the keys to your optimization. Our agency turns raw tracking into business intelligence that improves your conversions.

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Data stack audit

A diagnostic of your analytics system, analyzing data quality and uncovering the business insights hidden in your metrics. The audit evaluates your measurement stack, checks the reliability of your tracking, and reviews your conversion funnels.

Advanced measurement framework

A diagnostic of your analytics system, analyzing data quality and uncovering the business insights hidden in your metrics. The audit evaluates your measurement stack, checks the reliability of your tracking, and reviews your conversion funnels.

Measurement implementation and optimization

Measurement infrastructure implemented: tracking systems deployed, analytics dashboards built, automated reports configured. Every critical metric is tracked precisely, visualized in an actionable way, and analyzed to spot trends ahead of time.

Activation and measurement testing

We roll out gradually with analytics tests that validate the measurement infrastructure and ensure the data collected is reliable. Daily quality control reviews data by event, with weekly reporting that turns discrepancies into fixes.

Ongoing measurement optimization

Continuous improvement of your measurement system with regular monitoring that analyzes tracking quality in real time and optimizes analytics configurations to keep reliability at its peak, with an analytics expert as your main point of contact.

Our measurement expertise, built to precisely optimize your conversion pathsAnalytics platform, precise tracking, business dashboards, funnel analysis, attribution models, audience segmentation, automated reports, data visualization, optimization insights, ROI measurement

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Web analytics

We set up a reliable web analytics system in Montpellier to understand user journeys, measure conversions, and drive decisions with actionable data.

Digital analytics

We structure your digital analytics in Montpellier to bring together consistent data, useful metrics, and analysis you can act on directly.

Tracking plan

We design a complete tracking plan in Montpellier that defines the events, properties, naming rules, and checks needed for reliable measurement.

Data quality

We safeguard data quality in Montpellier with checks, governance rules, and regular audits, so decisions aren't made on incomplete numbers.

Conversion tracking

We make conversion tracking reliable in your web analytics strategy in Montpellier, so every campaign ties back to the leads, sales, and revenue it actually generates.

Web Analytics
Digital Analytics
Tracking Plan
Data Quality
Conversion Tracking
Attribution
Dashboarding
Product Analytics
Event Tracking
Marketing Measurement
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Our team

Your advanced web analytics experts in Montpellier

Analytics specialists in Montpellier who implement cross-device tracking and multi-touch attribution. We measure full customer journeys and each channel's real contribution.

Matt
Matt
Data & Analytics
Rémy
Rémy
Growth Manager
Thibault
Thibault
Paid Manager
Élise
Élise
Data Analyst
cursor yellow
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The Bulldozer Way

Our measurement solutions & certifications, designed to precisely optimize your conversion paths

A diagnostic of your analytics system: we check your data quality and flag the critical metrics you're not tracking. We reveal what you should be measuring to optimize.

Turn my data into results
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Matomo
Adobe Analytics
Looker Studio
Hotjar
Snowflake
Tableau
Power BI
Segment
Matomo Analytics
Looker
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Matomo
Adobe Analytics
Looker Studio
Hotjar
Snowflake
Tableau
Power BI
Segment
Matomo Analytics
Looker
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Matomo
Adobe Analytics
Looker Studio
Hotjar
Snowflake
Tableau
Power BI
Segment
Matomo Analytics
Looker
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Matomo
Adobe Analytics
Looker Studio
Hotjar
Snowflake
Tableau
Power BI
Segment
Matomo Analytics
Looker

Montpellier

Montpellier benefits from a dense concentration of software publishers, drawn by its university energy and quality of life

85%

of businesses that put their analytics to work optimize conversions, according to 2024 Google benchmarks

Turn my data into results
Roland de La Richerie,
Production Manager
Roland de La Richerie,

Before working with Bulldozer, we had not reached our objectives despite redesigning the website. Thanks to their SEA expertise, we had an exceptional season. Today, we continue to work with them to optimize our performance and fill our schedules easily.

+114%
Conversions
- 44.5%
total advertising cost
-39%
Average global CPA
// Stack used
Paid marketing
Michaël Bécheret,
Managing partner
Michaël Bécheret,

Faced with our acquisition challenges, the Bulldozer team combines a highly relevant strategic vision, led by Jordan, with rigorous and effective execution, driven by Maeldan. This duo allows us to structure our approach and achieve strong results within just a few weeks. Thank you!

+400
qualified prospects/month
3x
Better CPA performance
+2M
People reached
// Stack used
Paid marketing
Emmanuelle Benoliel,
CMO
Emmanuelle Benoliel,

The forecast carried out by Bulldozer helped us better understand our weaknesses and opportunities. Their strategic recommendations and PLG expertise saved us months and enabled us to implement a precise roadmap.

+18 %
in conversion on the Self-Serve funnel
-22 %
in acquisition cost (CAC) on SEA channels
+30 %
in qualified SEO traffic (Product-Led SEO)
// Stack used
Growth
Paid marketing
SEO
Outbound & ABM

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
Which web analytics tools should you use, and how do you build dashboards that are genuinely actionable?
GA4, Search Console, Hotjar/Clarity, Tag Manager and Looker Studio. A good dashboard answers three questions: where do I stand, what are the trends, and what actions should I take.
What pitfalls should I avoid in web analytics, and how do I keep my data reliable?
Avoid confusing correlation with causation, ignoring bot or internal traffic, and analysing too many metrics without focus. A simple, reliable dashboard beats a complex one built on questionable data.
How do I measure my company's digital maturity and identify priority workstreams?
Assess five dimensions: strategy, technology, skills, processes and customer experience. The priority workstreams are usually unifying customer data, training teams, and building agile processes.
How do I measure and optimise customer lifetime value to guide my acquisition decisions?
Calculate average order value multiplied by purchase frequency and customer lifespan, minus costs. Aim for an LTV:CAC ratio of 3:1 or higher, and measure LTV by cohort to identify your best-performing segments.
How do I measure and optimise marketing mix modelling to allocate my budget effectively?
Gather 2-3 years of historical data and use multivariate regression to isolate each channel's contribution. Optimal reallocation typically unlocks an extra 10-20% in effectiveness.

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