Web Analytics Agency in Nantes

Every KPI counts,
transparent weekly reporting.

Bulldozer Collective turns your data into profitable optimization levers for your business on the Atlantic coast. Our web analytics agency in Nantes helps companies across Nantes and the Pays de la Loire region run on data, with a pure-performance approach.

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OUR METHODOLOGY

Web Analytics agency in Nantes: measure what matters and optimize every stage of your conversion funnel

In this western metro area, between the Loire and the Atlantic, your data holds untapped growth opportunities. Our agency deploys advanced tracking infrastructure that captures every user interaction and surfaces the friction points holding back your performance.

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Analytics and tracking audit

A diagnostic of your analytics system, analyzing data quality and identifying the critical metrics you're not tracking. The audit evaluates your tracking setup, checks the reliability of your reporting, and reviews your conversion paths.

Analytics and attribution architecture

Analytics setup and optimization

Analytics tools configured: Google Analytics 4 set up, custom events created, audience segments defined. Every data point is collected precisely, organized into clear dashboards, and analyzed to identify optimization levers.

Deployment and analytics testing

We phase in with tracking tests that validate the analytics setup and ensure the quality of the data collected. Daily review analyzes data by event, with weekly reporting that turns anomalies into adjustments.

Ongoing analytics improvement

Continuous optimization of your analytics infrastructure with regular tracking that analyzes data reliability in real time and adjusts configurations to keep collection at its peak, with a dedicated analytics expert as your point of contact.

Our web analytics expertise, built to fine-tune your optimizationsAnalytics infrastructure, event tracking, dashboards, behavioral analysis, multi-touch attribution, advanced segments, Google Analytics 4, Tag Manager, cookieless data, actionable insights

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Web analytics

We set up a reliable web analytics system in Nantes to understand user journeys, measure conversions, and drive decisions with actionable data.

Digital analytics

We structure your digital analytics in Nantes to bring together consistent data, useful metrics, and analysis you can act on directly.

Tracking plan

We design a complete tracking plan in Nantes that defines the events, properties, naming rules, and checks needed for reliable measurement.

Data quality

We safeguard data quality in Nantes with checks, governance rules, and regular audits, so decisions aren't made on incomplete numbers.

Conversion tracking

We make conversion tracking reliable in your web analytics strategy in Nantes, so every campaign ties back to the leads, sales, and revenue it actually generates.

Web Analytics

Digital Analytics

Tracking Plan

Data Quality

Conversion Tracking

Attribution

Data Visualization

Product Analytics

Event Tracking

Marketing Measurement

Our team

Your data team dedicated to performance analysis in Nantes

Analytics consultants in Nantes who build a solid measurement architecture and decision-ready dashboards. We integrate your data sources, then clean and structure them for reliable analysis.

Thibault

Paid Manager

Yoann

Consultant CRO & Data Marketing

Élise

Data Analyst

Rémy

Growth Manager

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The Bulldozer Way

Our web analytics tools & certifications, designed to fine-tune your optimizations

An analysis of your tracking infrastructure: we assess your current KPIs and identify the missing data you need to run things effectively. We find the blind spots in your measurement.

Turn my data into insights

Semrush

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Hotjar

Matomo

Segment

Mixpanel

Heap

Adobe Analytics

Mouseflow

Google Optimize

Semrush

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Hotjar

Matomo

Segment

Mixpanel

Heap

Adobe Analytics

Mouseflow

Google Optimize

Semrush

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Hotjar

Matomo

Segment

Mixpanel

Heap

Adobe Analytics

Mouseflow

Google Optimize

Semrush

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Hotjar

Matomo

Segment

Mixpanel

Heap

Adobe Analytics

Mouseflow

Google Optimize

Nantes

Nantes attracts Google Partner-certified agencies thanks to its position as the West's digital hub

90%

of businesses use Google Analytics 4 to drive decisions, according to 2024 adoption data

Turn my data into insights

Phillipine Roy,

Co-founder

"Working with Bulldozer not only helped us structure our acquisition, it also made us realize how important a solid sales process is. That's why we decided to keep working with Bulldozer."

×3

Reduction in cost per lead (CPL)

1000

Qualified leads

Cost per lead (CPL)

// Stack used

Growth

Paid marketing

Emmanuelle Benoliel,

CMO

The forecast carried out by Bulldozer helped us better understand our weaknesses and opportunities. Their strategic recommendations and PLG expertise saved us months and enabled us to implement a precise roadmap.

+18 %

in conversion on the Self-Serve funnel

-22 %

in acquisition cost (CAC) on SEA channels

+30 %

in qualified SEO traffic (Product-Led SEO)

// Stack used

Growth

Paid marketing

SEO

Outbound & ABM

Marie Lhermitte,

Head of B2B Marketing

We reached out to Bulldozer for a growth audit of healthcare professional acquisition on the French market. A team of freelance experts conducted a full audit of our channels, providing concrete and quantified improvement opportunities. They also shared best practices and benchmarks from similar companies, helping us identify blind spots, optimize our sales & marketing strategy, and stay up to date with innovation. Bulldozer is also able to support us in implementing the recommendations through its freelance collective. I particularly value this offering, which we are setting up on certain channels to unlock faster execution of the action plans.

1M€

in pipeline generated

+12%

in conversion

55%

of GEO share of voice

// Stack used

Growth

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com

How do you set up Google Analytics 4 correctly and make effective use of its data?

Create a GA4 property, install it via Tag Manager, set up your key conversions, and connect it to Google Ads and Search Console. Make the most of it through custom reports and explorations.

How do I interpret my Google Analytics 4 data and turn it into concrete actions?

Segment by source, device and behaviour, and compare against previous periods. Set up a weekly 30-minute ritual around 3-5 key KPIs, ending with agreed actions.

How do I train my marketing teams in a data culture and overcome resistance?

Demystify the numbers with basic training, show concrete examples, and recruit data champions who can evangelise internally.

How do I manage GDPR compliance in my marketing campaigns without killing performance?

Implement a solid Consent Management Platform, create value in exchange for consent, and make the most of your first-party data. Brands that are both compliant and high-performing achieve 60-80% consent rates.

How do you manage user consent and preferences in a centralised, respectful way?

Use a Consent Management Platform integrated with all your marketing tools. Even a 10-point increase in consent rate has a significant business impact.

Every KPI counts, transparent weekly reporting.

Web Analytics agency in Nantes: measure what matters and optimize every stage of your conversion funnel

Our web analytics expertise, built to fine-tune your optimizationsAnalytics infrastructure, event tracking, dashboards, behavioral analysis, multi-touch attribution, advanced segments, Google Analytics 4, Tag Manager, cookieless data, actionable insights

Your data team dedicated to performance analysis in Nantes

Our web analytics tools & certifications, designed to fine-tune your optimizations

Nantes

90%

Frequently asked questions

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Every KPI counts,
transparent weekly reporting.