Web Analytics Agency in Paris

Dashboards you can act on,
no vanity metrics.

Bulldozer Collective turns your data into measurable optimization levers for your business in Paris. Our web analytics agency in Paris helps companies across Paris and Île-de-France run on data, obsessed with one thing: actionable insights.

OUR METHODOLOGY

Web Analytics agency in Paris: make informed decisions through rigorous analysis of your digital performance

At the heart of the capital, where tech excellence meets digital innovation, data analysis becomes your biggest competitive edge. Our agency deploys a full analytics stack that captures every customer touchpoint and surfaces high-impact optimization opportunities.

Get my custom analytics diagnostic
Full data diagnostic

An audit of your data stack, analyzing your current reporting and identifying business insights going unused. The audit evaluates the quality of your tracking, checks how relevant your dashboards are, and reviews your customer journeys.

Data and dashboard architecture

An audit of your data stack, analyzing your current reporting and identifying business insights going unused. The audit evaluates the quality of your tracking, checks how relevant your dashboards are, and reviews your customer journeys.

Data setup and optimization

Full data infrastructure configured: collection system implemented, data warehouse structured, API connectors set up. Every source is centralized, cleaned, and transformed to power advanced analysis and support decision-making.

Deployment and tracking tests

We phase in with configuration tests that validate the data infrastructure and ensure the quality of centralized data. Daily review analyzes flows by source, with weekly reporting that turns anomalies into fixes.

Ongoing tracking improvement

Continuous optimization of your data infrastructure with regular tracking that analyzes data reliability in real time and adjusts systems to keep collection at its peak, with a dedicated analytics expert as your point of contact.

Our data know-how, built to put your performance metrics to smart useFull analytics stack, tracking setup, executive dashboards, customer journey analysis, advanced attribution, behavioral segmentation, reporting automation, data warehouse, predictive insights, data-driven management

Web analytics

We set up a reliable web analytics system in Paris to understand user journeys, measure conversions, and drive decisions with actionable data.

Digital analytics

We structure your digital analytics in Paris to bring together consistent data, useful metrics, and analysis you can act on directly.

Tracking plan

We design a complete tracking plan in Paris that defines the events, properties, naming rules, and checks needed for reliable measurement.

Data quality

We safeguard data quality in Paris with checks, governance rules, and regular audits, so decisions aren't made on incomplete numbers.

Conversion tracking

We make conversion tracking reliable in your web analytics strategy in Paris, so every campaign ties back to the leads, sales, and revenue it actually generates.

Web Analytics
Digital Analytics
Tracking Plan
Data Quality
Conversion Tracking
Dashboarding
Data Visualization
Product Analytics
Event Tracking
Marketing Measurement
0005
0010
0015
0020
0025
0035
0040
0045
0050
0055
0060
0065
0070
0075
0080
0085
0090
0095
Our team

Your data team dedicated to journey optimization in Paris

Web analysts in Paris who build sophisticated measurement systems for data-driven decisions. We set up custom events, advanced segments, and exploratory reports.

Rémy
Rémy
Growth Manager
Thibault
Thibault
Paid Manager
Yoann
Yoann
Consultant CRO & Data Marketing
Élise
Élise
Data Analyst
cursor yellow

Our data analytics tools & certifications, designed to put your metrics to smart use

A full audit of your data stack: we review your current reporting and surface the business insights hidden in your data. We find optimization opportunities based on your real numbers.

Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Looker Studio
Matomo
Adobe Analytics
BigQuery
Segment
Tableau
Power BI
Datadog
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Looker Studio
Matomo
Adobe Analytics
BigQuery
Segment
Tableau
Power BI
Datadog
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Looker Studio
Matomo
Adobe Analytics
BigQuery
Segment
Tableau
Power BI
Datadog
Semrush
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Looker Studio
Matomo
Adobe Analytics
BigQuery
Segment
Tableau
Power BI
Datadog

Paris

Paris centralizes marketing automation players, hosting the headquarters of leading international platforms

89%

of marketers consider analytics essential to their success, according to the 2024 State of Marketing report

Romain Baer
CEO
Romain Baer

Bulldozer Collective and the Commando mission were the perfect cocktail for Addingwell. As a fast-growing startup, we needed to make quick decisions — and to do so, we needed senior expertise in media campaign management, maximum testing, and fast analysis.

And of course, all of this without having this level of resource internally. Mission accomplished, with a reduction of more than 50% in the cost of our acquisition solution licenses, as well as an effective always-on campaign plan combining LinkedIn, Facebook and outbound for lead generation. Finally, I’d like to thank the Bulldozer team for their responsiveness and the quality of their reports.

+196
leads/month
-50%
outbound cost
2
new funnels scaled
// Stack used
Outbound & ABM
David Remaud,
CMO
David Remaud,

The Bulldozer teams were very quickly able to identify dysfunctions and areas for improvement to generate short- and medium-term results. Their methodical approach, combining external analysis and internal interviews, provided valuable insights to support our initiatives. Bulldozer was a key partner in transforming our outbound approach.

+20 %
in outbound conversion rate
+35 %
more international leads generated
-25 %
in lead processing time (CRM)
// Stack used
Growth
SEO
Outbound & ABM
Phillipine Roy,
Co-founder
Phillipine Roy,

"Working with Bulldozer not only helped us structure our acquisition, it also made us realize how important a solid sales process is. That's why we decided to keep working with Bulldozer."

×3
Reduction in cost per lead (CPL)
1000
Qualified leads
3%
Cost per lead (CPL)
// Stack used
Growth
Paid marketing

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
How do you set up a tracking system that's both reliable and GDPR-compliant?
Get consent before any tracking starts, using a CMP, anonymise IP addresses, limit data retention, and favour server-side tracking for greater reliability.
How do I correctly track my cross-device, multi-touch conversions in GA4?
Implement User ID, enable Google signals, and set up conversions by funnel stage. Accept that it won't be perfect: you'll capture 70-80% of journeys, the rest stays invisible.
Should you build your own analytics tools, or use solutions already on the market?
Use off-the-shelf solutions in 90% of cases (GA4, Mixpanel, Amplitude). The cost of building and maintaining something in-house almost always outweighs licensing costs.
Should you build your own predictive models, or use the ones built into existing platforms?
Use the platforms' models in 90% of cases - they're built on far more data and expertise than you'll ever be able to match in-house.
Should you build a dedicated marketing data team, or share resources with the company's central data team?
A hybrid approach works well: marketing analysts embedded in the team, working alongside central data engineering. A typical ratio is one data analyst for every 5-10 marketers.