X Ads Agency in Tours

Tours

Turn your clicks into customers.

OUR METHODOLOGY

X Ads in Tours: turn conversations into conversions

In Tours' competitive ecosystem, X is an underused B2B acquisition channel. In Tours, Bulldozer Collective structures X Ads campaigns built for performance and lead generation. Decision-maker audiences, engaging native formats, nurture sequences — every lever feeds your pipeline. Result: +52% qualified meetings in 8 months.

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Creative and visuals diagnostic

A diagnostic of your X Ads strategy, analyzing the upside from systematic A/B testing and evaluating your current approach. The audit identifies untapped testing opportunities and measures the optimization gains available on your existing practices.

X Ads messaging structure

A diagnostic of your X Ads strategy, analyzing the upside from systematic A/B testing and evaluating your current approach. The audit identifies untapped testing opportunities and measures the optimization gains available on your existing practices.

Structured X Ads activation

Implementing and launching X Ads campaigns in Tours: setting up ad accounts, configuring conversions, structuring campaigns and ads, and rolling out creative and landing pages. Hands-on management to speed up performance.

Channel activation and A/B testing

We roll out X Ads campaigns in Tours with controlled tests across delivery channels, measuring performance and acquisition costs from the start. Continuous monitoring drives targeted optimizations.

Ongoing X Ads campaign optimization

Progressive industrialization of X Ads campaigns in Tours with granular performance analysis, duplication of profitable ad sets, and controlled scaling. This continuous management optimizes the return on the programs running.

Our 5-step process for profitable X Ads campaigns in ToursAudience segmentation by professional signals, bidding calibrated to activity peaks, and continuously tested native creative. We maximize your cost per qualified lead.

X Ads

We activate X Ads in Tours to reach the most relevant communities, decision-makers, and conversations, managed for qualified engagement and conversion.

Social media advertising

We manage your social media investments in Tours, with precise segmentation, creative tailored to each platform, and ongoing optimization of acquisition cost.

Social media advertising

We turn social media into an acquisition channel in Tours with structured campaigns, controlled audiences, and rigorous measurement of results.

Audience targeting

We build relevant audiences for your X Ads strategy in Tours, then fine-tune targeting, exclusions, and signals based on conversion quality.

Lead generation

We build a lead generation system in Tours that connects targeting, messaging, conversion, and qualification to actually fill your sales pipeline.

X Ads
Paid Social
Social Ads
Audience Targeting
Lead Generation
Follower Growth
Social Listening
Conversion Tracking
Creative Testing
Community Growth
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Our team

Your X acquisition experts, dedicated to Tours

Performance-driven X Ads experts who book meetings for businesses in Tours. We target by role, industry, and engagement. We track cost per lead and hand you recommendations you can act on.

Jeremy
Jeremy
Head of Growth
Kélian
Kélian
Expert Paid
Louis-Marie
Louis-Marie
Growth marketer
Joévin
Joévin
Copywriter & Content Manager
cursor yellow

X Ads: our method for turning visibility into leads in Tours

From Tours, we turn X impressions into sales pipeline with a structured funnel. Goal: B2B leads at every stage.

Meta Ads
LinkedIn Ads
x-ads-platform
Google Analytics 4
Hootsuite
Buffer
Canva
WordPress
HubSpot Inbound
WooCommerce
ActiveCampaign
Meta Ads
LinkedIn Ads
x-ads-platform
Google Analytics 4
Hootsuite
Buffer
Canva
WordPress
HubSpot Inbound
WooCommerce
ActiveCampaign
Meta Ads
LinkedIn Ads
x-ads-platform
Google Analytics 4
Hootsuite
Buffer
Canva
WordPress
HubSpot Inbound
WooCommerce
ActiveCampaign
Meta Ads
LinkedIn Ads
x-ads-platform
Google Analytics 4
Hootsuite
Buffer
Canva
WordPress
HubSpot Inbound
WooCommerce
ActiveCampaign

Tours

Tours has established itself as a major pharma hub, with Sanofi (2,500 employees), Pfizer, and Recipharm sites generating €3 billion in output. Local pharma and biotech decision-makers use X to track regulatory and R&D news.

83%

of users find social ads entertaining — an asset for campaigns targeting Tours

Romain Baer
CEO
Romain Baer

Bulldozer Collective and the Commando mission were the perfect cocktail for Addingwell. As a fast-growing startup, we needed to make quick decisions — and to do so, we needed senior expertise in media campaign management, maximum testing, and fast analysis.

And of course, all of this without having this level of resource internally. Mission accomplished, with a reduction of more than 50% in the cost of our acquisition solution licenses, as well as an effective always-on campaign plan combining LinkedIn, Facebook and outbound for lead generation. Finally, I’d like to thank the Bulldozer team for their responsiveness and the quality of their reports.

+196
leads/month
-50%
outbound cost
2
new funnels scaled
// Stack used
Outbound & ABM
David Remaud,
CMO
David Remaud,

The Bulldozer teams were very quickly able to identify dysfunctions and areas for improvement to generate short- and medium-term results. Their methodical approach, combining external analysis and internal interviews, provided valuable insights to support our initiatives. Bulldozer was a key partner in transforming our outbound approach.

+20 %
in outbound conversion rate
+35 %
more international leads generated
-25 %
in lead processing time (CRM)
// Stack used
Growth
SEO
Outbound & ABM
Phillipine Roy,
Co-founder
Phillipine Roy,

"Working with Bulldozer not only helped us structure our acquisition, it also made us realize how important a solid sales process is. That's why we decided to keep working with Bulldozer."

×3
Reduction in cost per lead (CPL)
1000
Qualified leads
3%
Cost per lead (CPL)
// Stack used
Growth
Paid marketing

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
How does an X Ads agency in Tours improve the effectiveness of local ad campaigns?
An X Ads agency in Tours structures campaigns to give a clear read on performance and enable continuous optimisation. Audiences are refined using real conversion data. Bids and delivery are adjusted to keep acquisition costs under control. This structure improves the stability of performance over time.
How do you protect performance while still testing new improvements?
We structure management around clearly defined, successive improvement cycles to maintain continuous progress. Each cycle ends with a consolidation phase. Learnings are integrated before the next cycle begins. This approach avoids a scattered effort.
How do you adapt audience segmentation to new commercial objectives?
Audience segmentation is refined as commercial objectives evolve, by adjusting targeting criteria, exclusions and custom lists to improve the relevance of delivery.
How do you keep X Ads messaging consistent across all active campaigns?
Consistency of X Ads messaging across all active campaigns is protected through clear, centralised creative governance.
How do you identify the X Ads audiences that genuinely generate business value?
Audiences that genuinely generate value are identified by cross-referencing advertising data with sales data.