4 Growth Loop Models

The marketing funnel is everywhere… but it limits your growth.
A funnel is linear: you invest more and more to feed the top without benefiting from multiplying effects. Result: linear growth and increasing CAC.

👉 By contrast, a Growth Loop is a closed system: the results generated are directly re-injected at the input. This is the very principle of virality.

⚠️ Warning: don't force an artificial loop. The perceived value of your product remains the primary engine of sharing and virality.

In short: the funnel feeds linear growth, the growth loop multiplies your growth.

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