7 Reasons to Replace MQLs

The concept of MQL (Marketing Qualified Lead) is outdated.
95% of companies still use it, but it creates more problems than it solves.

👉 The solution?
Take inspiration from the approach proposed by Emily Kramer (MKT1): replace MQL/SQL with a QL1/QL2 system.

Result: aligned teams, clear processes, and more transparent tracking.

⚡ It's not the acronyms that win, but processes that allow the entire revenue team to perform together.

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