Claude for B2B Marketing

This playbook is a comprehensive guide dedicated to using AI (in particular Claude) to optimize B2B marketing. It covers the entire funnel, from acquisition to retention, including activation, conversion and revenue generation.

Progressively structured, it combines prompting fundamentals, concrete use cases, B2B personas, ready-to-use sequences and A/B tests. The goal is to help marketing and growth teams effectively integrate AI into their workflows to improve performance and precisely measure ROI.