The 2026 Digital Maturity Observatory

This observatory reveals a significant gap between perception and reality: overestimation of digital maturity (+2.3 points on average), superficial use of AI, ROI measurement still limited, strategies unevenly applied.

The study identifies 4 maturity profiles, the main obstacles (budget, skills, GDPR, resistance to change) and the priority levers to accelerate your marketing performance.

The resource for assessing your real position and directing your investments effectively.