SEO vs GSO: Strategies in the Age of AI

ChatGPT, Claude, Perplexity… These tools are redefining how your prospects search for information. While traditional SEO remains relevant, a new discipline is emerging: GSO (Generative Search Optimization). The challenge? Being cited and recommended by artificial intelligences rather than simply ranked on Google.

What you'll find in this 38-page white paper:

• GSO fundamentals (Generative Search Optimization): how to move from Google rankings to AI citations
• The LLM selection process: understanding how ChatGPT, Claude and Perplexity choose their sources
• A complete 5-step methodology to optimize your content and measure your AI visibility
• Concrete practical cases along with a GSO roadmap and quick audit checklist

Bonus included: By downloading our white paper, you'll also receive the link to the replay of our September 19 webinar (+ slides).