Brevo vs MailerLite: two EU-friendly senders

Brevo can’t decide what its own US company is called

Brevo’s Terms name the entity “SIB INC. US” while its own Privacy Policy calls it “Sendinblue, Inc. dba Brevo USA,” and neither page publishes a net-30 term or a W-9; MailerLite skips the paperwork question entirely, accepting only card, PayPal, Przelewy24, or Shopify payment with no non-card tier at any published level. Scope compared, criterion by criterion. Checked 7 September 2026.

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MailerLite

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Brevo

MailerLite vs Brevo: scope compared, criterion by criterion — checked September 7, 2026
MailerLite	Brevo
What the tool answers
What it measures or produces
It produces email campaigns, automations, forms, landing pages and websites, then measures opens, clicks, unsubscribes, spam complaints, orders and revenue per campaign and per subscriber.	Outbound messages — email, SMS, WhatsApp, push, chat, chatbot, phone — and the open, click and conversion statistics attached to each
The job it equips
The email marketing manager or independent creator who builds and mails their own list, designs the emails and tracks conversions without needing a developer.	The email marketing manager at a small company, who builds campaigns personally in a drag-and-drop editor without a developer, and reads results in the same place
What it cannot tell you
It does not relay transactional email: MailerLite provides no SMTP infrastructure and routes that use case to MailerSend, a separate product with its own pricing.	What happened more than two years ago: past ten million events, those older than twenty-four months are deleted, with the extension reserved for Enterprise
Send, deliver, measure
Deliverability
A dedicated IP requires fifty thousand weekly emails and one authenticated domain, with warm-up handled by the deliverability team; every new account must request approval before sending.	One dedicated IP included on Enterprise, otherwise a $251-per-year add-on, open only to Professional and Enterprise. Gradual warm-up is mandatory, authentication via Brevo code, DKIM and DMARC
Editor and templates
Three editors coexist, drag-and-drop with over seventy content blocks, a simple editor and free-form HTML; over fifty pre-designed templates, restricted to the Comfort and Power plans.	Three editors — drag-and-drop, rich text, HTML — over forty free responsive templates, and conditional block display through content visibility or an if statement
Segmentation
Dynamic segments recalculate continuously, with filters on custom fields, groups and automation activity; no cap on the number of conditions is published by the vendor.	An explicit ceiling of one hundred combinable conditions per segment, across attributes, email and SMS activity, conversations, web tracking, commerce, custom events, deals and companies
Automated journeys
Seven standard triggers plus e-commerce triggers; three active automations on free, fifty on Comfort, unlimited on Power, which alone allows three triggers per workflow.	Triggers across contacts, forms, email, ecommerce, deals, meetings, phone, push, WhatsApp and web, with four rules including a conditional split. Some triggers require a paid package
A/B testing
Subject line, content, sender name and send time are testable, up to five versions of one element; a slider sets the sample and the winner goes out automatically to the remainder.	Subject line or content, with a fifty per cent test group by default, twenty-five per version, and a fifty per cent maximum per version. Automatic winner by open or click rate
Billing unit
Billing is per active subscriber in tiers, paired with a monthly sending cap; exceeding either subscribers or sends triggers an automatic tier increase charged pro-rata.	By volume of emails sent, not per contact — but that volume also caps stored contacts, and exceeding it triggers an automatic, chargeable move to the next tier
GDPR compliance
Double opt-in is on by default on forms, the DPA is folded into the Terms with no separate signature, portability and erasure tools exist; no numeric retention period is stated.	A data processing agreement is available, breach notification within seventy-two hours, and exportable proof of consent carrying the timestamp and form ID
CAN-SPAM and state-law compliance
MailerLite technically blocks non-compliant sending: the postal address and unsubscribe link can't be removed, an error blocks send if absent, one-click unsubscribe on by default. No numeric deadline or state law is published.	Brevo names CAN-SPAM (AUP), requires an unsubscribe link; the Terms also cite the TCPA and CCPA, the only state law named. The tool doesn't block, it patches: lacking a link, it adds a footer — the sanction is only contractual.
What comes out of it
Export formats
Subscribers export as CSV or CSV for Excel; a campaign report downloads as CSV and can be produced as PDF through the print function.	Contacts as CSV with a selectable separator, campaign report as PDF and CSV. But the CSV breakdown by domain starts only at the Standard tier
Shareable reports
Custom dashboards can be built and saved inside the account; no public share link for a report is described on the dedicated reports help page.	A campaign report is shared by entering addresses: recipients get a link to a read-only page. No scheduled report and no white-labeling in that article
API access
A REST API is included, using Bearer tokens on connect.mailerlite.com/api, capped at 120 requests per minute, and 5 requests per minute on subscriber import endpoints.	A REST API stated as included on every plan, with quotas counted per hour and per second, up to two thousand per second on transactional sending at Professional
What it connects to
Native integrations
The directory advertises more than 130 connections; the three that matter are Shopify for e-commerce, WordPress for capture, and Zapier for everything else.	Over one hundred and fifty advertised, the vendor citing Shopify, WordPress, Stripe and Zapier as examples. The detailed catalogue renders in JavaScript and could not be counted
Google tools it connects to
Google Analytics is enabled by automatically appending UTM tags to campaign links; Google Sheets, Google Forms and Google Docs appear in the integrations directory.	Google Analytics through automatic UTM tagging, and Google Ads receiving Brevo segments as audiences, a sync advertised as free
Bringing your existing data across
Migration runs through a CSV export at the competitor then an import with field mapping; forms, templates and automations have to be rebuilt by hand.	A Brevo-built Mailchimp integration imports up to a million contacts, with attribute matching chosen field by field. Mailchimp tags, though, are not carried over
Getting started, and the fine print
Support
Email support is 24/7 from the Comfort plan, 24/7 live chat is reserved for Power, priority support sits on Enterprise; free accounts get fourteen days then fall back to the community.	Support answers in French, by ticket on every tier. Phone is reserved for Professional and Enterprise, Monday to Friday — with no published hours or time zone
Where the data is hosted
Hosting runs on Google Cloud Platform in data centers located in Germany and the Netherlands; the DPA nonetheless permits worldwide processing framed by Standard Contractual Clauses.	OVH in France and Germany only, plus Google Cloud in Belgium, with at least three copies across two distinct locations. It is the only vendor in this grid naming its hosts
What happens if you leave
Cancelling downgrades the account to the free plan at the end of the cycle with data kept; deleting the account opens a twenty-five day grace period first.	The terms of service state that customer content is immediately and permanently deleted on termination, with retrieval possible for at most twenty-four hours
Minimum seats billed
No minimum seat purchase applies: seats come bundled per plan, two on free, three on Comfort, unlimited on Power and Enterprise.	One seat, the account owner, on Free and Starter. Standard includes one, Professional ten, Enterprise caps none
Data residency and regulated cloud
MailerLite does not host in the United States: its data sits with Google Cloud, in Germany and the Netherlands. The vendor holds its own ISO/IEC 27001:2022 certification (its data centers are separately certified too) and states Data Privacy Framework compliance; SOC 2, FedRAMP, StateRAMP, GovCloud, and HIPAA/BAA are absent, with no tier published for any of them.	Brevo doesn't host in the US (OVH, Google Cloud): no US region. Its only self-claimed certification is ISO 27001:2022. No SOC 2, HIPAA BAA, FedRAMP, StateRAMP, or GovCloud as of 2026-09-07; US data is a transfer, not hosting.
Interface languages shipped
MailerLite ships three interface languages: English by default, Spanish, and Polish, without distinguishing US from UK English. Spanish is switched self-service, Polish is enabled by contacting support.	Brevo ships six interface languages, English in two variants (US and UK) among them, plus Italian, Spanish, Portuguese, and German. As of 2026-09-07, no screen, menu, or system email is flagged as untranslated.
What it costs
The entry price and what it includes
The Comfort plan starts at 12 US dollars per month billed monthly, with three seats, fifty active automations, pre-designed templates, A/B testing and round-the-clock email support.	Two figures coexist in the vendor's own pages for Starter: $9 per month excluding tax in the help centre, and 7 € per month for five thousand emails on a French comparison page. Neither pricing grid could be read at source
What pushes the bill up
Crossing the active subscriber tier triggers an automatic tier increase charged to the card, pro-rated against the time remaining in the billing cycle.	Monthly email volume first, then separately billed add-ons: SAML single sign-on at $324 per month, a dedicated IP at $251 per year, and extra seats
Sales tax and nexus
MailerLite collects and remits sales tax on its own fees, in 16 states plus DC, at a combined state-plus-county rate by zip code. MailerLite bears its own nexus determination; no calculation is offered for customer sales.	Brevo charges US sales tax in twelve named states (Florida, New York, Texas...) based on billing address, at each state's rate. Exemption needs documentation. No economic nexus or local calculation; the page shows no update date.
Procurement and invoicing
MailerLite accepts only card, PayPal, Przelewy24, and Shopify payment (Shopify accounts) — no cash or checks — in EUR or USD by address. No non-card tier published: self-service only, even for Enterprise (100,000+ subscribers).	Contradiction on the US entity: 'SIB INC. US' (Terms) vs 'Sendinblue, Inc. dba Brevo USA' (Privacy Policy). Card is the default; ACH is open to US customers except the first payment. Payment is due at signup, no net-30. No W-9.

Key takeaways

Two names for one company, on two of Brevo’s own pages

Brevo’s Terms name the US entity “SIB INC. US,” while its Privacy Policy calls the same entity “Sendinblue, Inc. dba Brevo USA” — a contradiction sitting inside its own legal pages. Card is the default payment method; ACH is open to US customers except for the first payment, and payment is due at signup, with no net-30 and no W-9 anywhere.

MailerLite never opens a non-card door, not even past a hundred thousand subscribers

MailerLite accepts only card, PayPal, Przelewy24, or Shopify payment, ruling out cash and checks, priced in euros or US dollars by address. No non-card tier is published at any level: purchase stays self-service only, even on its highest published plan, past one hundred thousand subscribers.

A technical block against a footer patched in after the fact

MailerLite technically blocks a noncompliant send: the postal address and unsubscribe link can’t be removed, and a missing one triggers a hard error that stops the campaign, with no numeric deadline or state law published. Brevo instead patches the same gap, adding a default footer when the link is missing rather than blocking the send, while its Terms separately cite the TCPA and the CCPA — a sanction that stays contractual, never technical.

Two vendors, and neither one hosts in the United States

MailerLite runs on Google Cloud, in Germany and the Netherlands, under its own ISO/IEC 27001:2022 certification, with a stated Data Privacy Framework compliance; SOC 2, FedRAMP, StateRAMP, GovCloud, and a HIPAA BAA are all absent. Brevo runs on OVH, in France and Germany, and on Google Cloud, in Belgium, with ISO 27001:2022 as its only self-claimed certification — the same four regulated-cloud items missing on its side too, as of the seventh of September, twenty twenty-six.

Sixteen states plus DC against twelve named ones

MailerLite collects and remits sales tax on its own fees in sixteen states plus the District of Columbia, at a combined state-and-county rate calculated by zip code, bearing its own nexus determination. Brevo instead names twelve states outright — Florida, New York, and Texas among them — taxed at each state’s own rate. Neither vendor calculates the customer’s own downstream sales tax.

Frequently asked questions

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What name does Brevo’s US legal entity go by?

Brevo’s own pages disagree: its Terms name the US entity SIB INC. US, while its Privacy Policy names Sendinblue, Inc. dba Brevo USA. Card payment is the default, ACH is open to US customers except on the first payment, and payment is due at signup with no net-30 and no W-9. For a buyer needing a clean contracting entity, Brevo’s own documents do not agree on one.

How many named US states does Brevo charge sales tax in?

Brevo charges US sales tax in twelve named states, including Florida, New York and Texas, based on billing address, each at that state’s own rate; exemption requires documentation and no economic nexus or local calculation is offered. MailerLite instead collects tax in 16 states plus DC by combined state-plus-county rate. For a buyer in one of Brevo’s 12 states, the tax line is predictable; outside them, the page gives no answer.

Does Brevo hold a SOC 2 certification as of September 2026?

No: as of 2026-09-07, Brevo’s only self-claimed certification is ISO 27001:2022, with no SOC 2, HIPAA BAA, FedRAMP, StateRAMP or GovCloud; it does not host in the US at all — running on OVH and Google Cloud instead, with US data arriving only as a transfer, never as hosting. MailerLite is just as absent from all five of those, holding only its own ISO/IEC 27001:2022 certification. For a buyer requiring SOC 2 or a signed BAA, neither vendor currently supplies one.